IMC Plan for Wireless Charger Brand: Tools, Media, Frequency, and Cost

Running head: ASSESSMENT 3
ASSESSMENT 3
Name of the Student
Name of the University
Author Note

ASSESSMENT 31
IMC Plan
Having understood the different markets which the brand is required to target and the
different customers who will assist the firm in achieving the different objectives which it has set
out for itself, the development and the formation of the IMC plan is very crucial (Kotler et al.
2015). The IMC Plan is also known as the Integrated Marketing Communications Plan which is
generally formulated by the business organizations in order to be able to make marketing and
communications plan for its overall development. In the given section the IMC Matrix for the
organization has been provided. This will then be followed by the decision of the different
communication mediums for the business.
The IMC Matrix
Mass market Segmented/Mass
customization
Individual
2- Way
communication
(This
communication
medium is an
interactive medium
which is taken
through planned
dialogue as well as
the different
messages)
With
This medium will
assist the organization
in presenting an
integrated mix of
planned messages
which can help in
gaining feedback and
responses from the
audience (Lovelock
and Patterson 2015).
For instance, the
social media posts,
direct emails and
other such mediums
will be made use of.
Between
This is based on
dialogue trust,
learning as well as
adaption which assists
in gaining creative
outcomes through
internal marketing
For instance,
personalized chats,
personal calling and
other such methods of
communication can be
made use of.

ASSESSMENT 32
1-Way
communication
(This medium is
used in the firm of
conventional mass
marketing)
To
These are the planned
and persuasive
messages which are
designed to work on
the brand loyalty
(Kotler et al. 2018).
For instance, the use
of this medium is
generally undertaken
and advertisement is
presented on Radio,
Television and other
communication
mediums through
which the target
audience has to be
approached.
For
These messages are
pre planned and very
persuasive in nature.
They are based on the
augmented offerings
and are generally
presented to the
different customers
using the medium of
mass offering (Tuten
and Solomon 2017).
Hence, having identified the matrix, in the given table, the manner in which the different
IMC mediums will be made use of has been provided. This assists in understanding the different
ways in which the Wireless charger brand will be able to communicate with the different
customers and the amount which will be spent on each of the medium (De Mooij 2018). This
will then be inclusive of the frequency of the communication with the different customers.