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Marketing and Management.

Analyzing the market positioning, trend, niche features, customer adoption process, pricing strategy, and distribution strategy of Tesla in the global automotive sector.

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Added on  2022-10-01

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This report is the continuing of the report2 Topic: Tesla *Integrated Marketing Communications – Part 1 Designing and managing integrated marketing communication -Part 2 Managing Mass Communications Weight: 20% = 20 marks. 10% for the report, 10% for presentation. Word count: 1000 words (+/- 10%) for the report Requirement: The report analysis: -The integrated marketing communications matrix. -All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

Marketing and Management.

Analyzing the market positioning, trend, niche features, customer adoption process, pricing strategy, and distribution strategy of Tesla in the global automotive sector.

   Added on 2022-10-01

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Marketing and Management
Marketing and Management._1
Table of Contents
Introduction................................................................................................................................1
Part 1: Designing and managing IMC........................................................................................1
Objectives...................................................................................................................................1
IMC matrix.................................................................................................................................1
One-way communication.......................................................................................................2
Two-way communication.......................................................................................................2
Part 2: Managing Mass Communications..................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................5
Marketing and Management._2
Introduction
Marketing is a critical function of business because it can upgrade and degrade the
brand image as well as resources (Reece, 2010). For this purpose, the management of
integrated marketing communication assists to manage all the aspect (Kitchen and Burgmann,
2010). In this context, the present report is based on the IMC plan for Tesla. Here, the IMC
matrix has been created to provide the right direction to the IMC plan.
Part 1: Designing and managing IMC
Objectives
The objective of the marketing communication plan is as follows.
To increase brand awareness among the potential luxury buyer
To enhance the total sales of cars up to 10% in 4 months
To increase the base of budget consumers in 5 months
IMC matrix
To achieve the above-mentioned objectives, the IMC matrix is used for the brand
promotion which is mentioned below.
Table 1: IMC matrix for Tesla
Type of
communication
Mass Market Segmented
customization
Individual
2way
communication
Promotes the brand
at social media like
Facebook and
Twitter and reply on
public comments
Exhibits the cars in
the professional’s
events and gain the
feedback
Sales personnel take
the feedback from
customers and
potential about the
required changes in
the price
1way
communication
To increase public
awareness for
affordable pricing
through advertising
on television and
social media
Using the print
media as magazines
that promote the
brand among the
premium segment
1
Marketing and Management._3

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