Marketing and Management.
Analyzing the market positioning, trend, niche features, customer adoption process, pricing strategy, and distribution strategy of Tesla in the global automotive sector.
6 Pages1419 Words11 Views
Added on 2022-10-01
About This Document
This report is the continuing of the report2
Topic: Tesla
*Integrated Marketing Communications
– Part 1
Designing and managing integrated marketing communication
-Part 2
Managing Mass Communications
Weight: 20% = 20 marks. 10% for the report, 10% for presentation.
Word count: 1000 words (+/- 10%) for the report
Requirement:
The report analysis:
-The integrated marketing communications matrix.
-All the possible communication media (for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).
Marketing and Management.
Analyzing the market positioning, trend, niche features, customer adoption process, pricing strategy, and distribution strategy of Tesla in the global automotive sector.
Added on 2022-10-01
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