KFC and Burger King: A Comparison of Fast Food Chains
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Added on  2023/01/23
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This presentation compares KFC and Burger King in terms of cleanliness, accuracy, maintenance, product quality, and speed of service. It also discusses the fast food industry and the launch of a new business venture, Crispy and Crunchy Pizza.
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Assessment 3
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TABLE OF CONTENT 1.0 Introduction 2.0 KFC and Burger King 2.1 C (C for cleanliness for hospitality) 2.2 A (A for accuracy) 2.3 M (M for maintenance) 2.4 P (P for product quality) 2.5 S (S for speed of service) 3.0 Crispy and Crunchy 4.0 Conclusion References
1.0 INTRODUCTION In current market, there are different organisations which are serving to society in order to make changes in working style as per change in consumer demand. They areservingtosocietyaspertheirdemand.Inmarket,therearedifferent organisationssuchasfoodandbeverages,retailstores,financialservices assistance, etc. There are many organisations which are dealing in same sector, so there is competition in industry.
INTRODUCTION ABOUT INDUSTRY Restaurants and food retail industry chain and franchisee business which delivers fast food, eateries to consumers through self service counter. In Australia, this is one of the fast growing sector in industry because demand of consumers are increasing with higher speed. In restaurants people invest their disposal income because most of the population is working in Australia, so they prefers to eat outside.
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2.0 KFC and Burger King KFCstandsforKentuckyFried Chicken.Thisorganisationis subsidiary of Yum which is largest chickenchainrestaurantwhichis specialiseinOriginalrecipe.KFC wasestablishedn1930,servesin 18875 restaurants and 118 countries. BurgerKingistheglobalfastfood retailchainservinghamburgerin different parts of country having head quarterinMiamiDadeCountry Florida, US. It has stores in 14000 stores in nearby 100 countries.
Restaurant Quality There are some features which makes this organisationdifferentfromothersand consumers are ready to avail services from them. As there is competition among fast food organisations,so it is essential to understanddemandofconsumersand taking actions accordingly.
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CONTINUE... C (C for Cleanliness for Hospitality) C stands for factors of cleanliness. There ismuchneedofcleanlinessfactorat restaurant, so hygiene can be maintained inorganisation.Whenconsumerspick their order and eat at outlet, then there are possibilities that their table is not clean, because of some other consumer.
CONTINUE... A (A for Accuracy) Accuracyissecondcharacteristicwhich makesitdifferentfromothersand consumers are ready to avail services. KFC and Burger King are organisations having selfservicecounters.Therearesome specific quantity served to consumers about eatables.
CONTINUE.... M (M for Maintenance) KFCandBurgerKingoperatesin differentpartsofcountriesthrough franchise business. Ambiance and interior of outlets are maintained. There is proper maintenance of ambience, furniture, etc. They change within specific time in order to stand among competitors.
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CONTINUE.... P (P for Product Quality) Quality of eatable is the prime factor which consumerspreferswhiletakingproductsand services from other restaurant because they are moreconsciousaboutproductsofBurger, Chicken,Sandwich,etc.Therearemany organisations which are dealing in similar sector such as Wendy's, Starbucks, Domino's , etc.
CONTINUE.... S (S for Speed of Service) Speed of delivery is also fast at KFC and Burger King. As per survey it is identified that average time of delivery from Burger King is 201.18 in seconds and in KFC 203.91 in seconds. In Australia, majority of population is working, so people have less time to wait for their meal.
3.0 CRISPY AND CRUNCHY “Crispy and Crunchy” is the organisation which deals in dealing drinks and eatable to consumers. This association was established at Porsche location of America where in near by metro station is there, college and school re within some metres, corporate mall is there, etc. So this is the best area where students, business personnel can work as well, sometimes, people have to meet with some individuals, so Crispy and Crunchy Pizza is relevant place because this provides some specific place for small size meetings.
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4.0 CONCLUSION From the above discussion, it is analysed that fast food sector is one of the fastest growth in US. KFC and Burger King are taken in this report in order to study fast food sector. “CHAMPS” model is studied. With this study different factors are studied such as quality, speed of service, maintenance, accuracy, cleanliness. At last there is launch of new business venture in similar sector i.e. Crispy and Crunchy Pizza.
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