Business Ethics: Importance, Stakeholders, and Ethical Dilemmas in the Case of Uber

Business Ethics

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Reflection....................................................................................................................................3
TASK 2............................................................................................................................................4
Examine stakeholder on business behaviour of Uber.................................................................4
Importance of business ethics.....................................................................................................5
Normative and Descriptive business ethics.................................................................................6
Approaches to sustainability and corporate social responsibility in terms of UBER.................7
Judgements of business ethics dilemmas in case of Uber...........................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business ethics mainly knowns as set of company principles, regulation and measure
which determine behaviour of respective individual in the enterprise. There are two forms of
business ethics one is normative and second is descriptive ethics. This examine moral and ethical
issues which occur in the environment of business. It conduct and govern all the concept of
individual and enterprise. In this report the chosen case study on business ethics is Uber. While
expanding its business operations Uber faces lots of issues related with business ethics. This
report is aim towards importance of business ethics from academic to managerial level. This
examine stakeholder orientation on business behaviour. It provide detail about normative and
descriptive ethics of business. This report includes several approaches like sustainability,
corporate governance and corporate social responsibility.
TASK 1
Company overview
Uber was established in 2009 with the name of UberCab Inc. in San Francisco by Garrett
Camp and Travis. They identify issues of taxi riders and start its own services for costumer
convenience. Company faces lots of business ethical issues like costumer safety, unethical
practices, sexual harassment, criminal probe etc. This degrade the market share and affect its
profitability. This will decrease image of company in the mindset of costumer.
Corporate governance- It consist of rules, laws through which business operations govern and
controlled (Astrachan and et.al., 2020). This influence organisation stakeholders, shareholders,
management, costumer, supplier etc.
Corporate social responsibility- It is one of the self regulation activity to facilitate social or
environment aspect in its business process (Boatright, 2017). The ultimate aim of CSR is to give
back to society as they are utilising society resources to improve positive value in the
community.
Sustainability- It refers to utilising current need without exploiting future needs. This enhance
quality of life and support ecological balance in the environment.
Reflection
From my point of view Uber practices unethical code of conduct such as costumer safety,
unethical practices, sexual harassment, criminal probe etc. As per the increase in the level

competition they thought they can practices unethical way to compete its competitors. I think
Uber want to expand business operations and market in short time. But they forget that without
implementation of business ethics they can not achieve survival of company in long run.
Implementation of business ethics can aids company in accomplish long term goal of company.
I think they should not breach the code of ethics because it will deliver negative impact on the
mindset of consumer (Cho, 2020). As per my point of view Uber think only about short term
vision and beating existing competitors. They does not evaluate any background check of their
drivers. I think this the biggest mistake done by them because it encourages lots of criminal
activities like costumer safety, sexual harassment, criminal probe etc. Background check of
drivers is time taking process but this will help the company in building brand image. Company
utilise costumer data or information without consent this is another privacy and safety issue that
company practice unethical code of conduct. They track the location of consumer in the benefits
of company which is unethical practice. I think company must take some amendment or changes
in its operation and business process so that can practice business in ethical way.
TASK 2
Examine stakeholder on business behaviour of Uber
In the perspective of stakeholders, it has grater influence on the business behaviour and
performance of company. They are most essential elements for company success as they can
uplift the company or degrade the company. The whole performance and productivity is depend
on company stakeholders (Erlic, 2017). In Uber stakeholders are main leader who affect its
performance and profitability in respect of business ethics. Stakeholder has wholly interest in the
company interest, outcomes and actions. Here are some major stakeholders of Uber that
influence business behaviour.
 Customers- In uber they are real stakeholders as they influence the quality of Uber cab
services and its value. Company have to ensure passengers safety as their lives rely on
them. So they play major role in behaviour and actions of business. High quality safety
services satisfied customers of company.
 Employees- These are directly link with Uber stake as they generate income to support
the living of themselves. Uber has to think about employee safety, health, monetary and