Importance of Effective Communication in Business Settings

Assessment

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of company..................................................................................................................3
Importance of effective communication......................................................................................3
Range of learning styles...............................................................................................................4
Factors influencing communication and learning........................................................................5
Communication theories..............................................................................................................6
Application of communication skill in business setting..............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Communication plays a crucial role in being a source of information to different organization
members in the decision-making process. On the other hand, organization learning will create a
suitable environment to flourish the productivity and profitability of a firm. Jaguar Land Rover
Limited is a British multinational automotive company with it headquarter in Whitely, UK and
subsidiary of the Indian automotive company TATA Motors Saadat, V., & Saadat, Z. (2016). In
the current situation the firm is suffering from different terms of complaints due to the current
economic climate of business. In this report there will be discussion on the importance of
effective communication between two departments i.e. ‘customer service’ and ‘customer
satisfaction’ in business settings.
MAIN BODY
Overview of company
Jaguar land rovers are the British company with a great level of global capabilities in
manufacturing and engineering. The firm is pioneering customer centric approaches in business
which make people establish better connections with brands. Company is practicing different
policies and procedures to deliver sustainable, long term and profitable growth.
The company is the biggest issue in the UK markets as sales have dropped 21 % in the first
three months of 2020 and working 26% in March alone. Due to such situations the company is
facing a serious level of complaint from the customer in terms of not delivering effective service
by the premium car company.
Importance of effective communication
Communication is not only capable in improving the performance of employees but all the
related stakeholders. The most successful organizations have always established two-way
communications which include both internal and external people. company have their two
important department i.e. ‘Customer Services’ and ‘Customer Satisfaction’ whose leader and
manager need to have established effective communications with new employees joining the
company. The department has the major responsibility over communication with customers and
provides them with excellent services Park & Kim (2018). So, the manager and leader have to
learn about the different range of learning styles and factor influencing of communication and
learning. On the other hand, Customer satisfaction is the important aspect as Jaguar land rovers
is customers’ centric firm. Building relationships with customers is key for creating long-term
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relationships. Every interaction with customers is valuable experience for the company to be
appropriate in terms of delivering the responsibility for business. In addition to that, customer
satisfaction can be retained with standard and effective level of communications.
Range of learning styles
Learning styles have referred to the significant range of competing and consented theories which
have aimed to account for the difference in the individuals learning in significant manner.
organizational learning is a helpful improvement for gaining experience and creating significant
knowledge. The VAK learning styles have the major level of sensory determination of dominant
learning style. There are 4 type of learning style that are such as
 Visual Learners
These types of learners have preference over visual learning for observing things which have
inclusion of different pictures, diagrams, written directions and more. they are also referred
to as the “spatial” learning style. As these learners have a need for more processing materials
and more time to absorb the specific information. So, the manager should look regarding the
specific needs for new employee in company
 Auditory Learners
These learners are subject in matter reinforced by sound. They prefer lectures over reading
notes along with using their own voice to reinforce a level of new concepts and ideas. They
are bold in explaining the things in a perfect manner.
 Kinaesthetic Learners
These are known as tactile learners with experiencing or doing things. They are involved in
acting out different events and building up their own understanding of differ concepts. These
types of learners have major struggles which sometimes lead to arguments.
 Reading and Writing Learners
As presumed, learners who have preference over witting up the matter with overlapping visual
learning Barão, A and et.al., (2017). The employees are allowed plenty of time to absorb
information and catch up different opportunities and ideas out of paper.
So, the manager and leader of the two respective departments should be aware of the
learning type in new and existing employees. This will be helpful in ensuring the formation of
differ training and development activities to excel in communications and enhance the overall
performance of employees.
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