Operations, Logistics and Supply Chain Management at Jaguar Land Rover

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Understanding operations, logistics and supply chain

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Table of Contents
Introduction................................................................................................................................3
Overview of the organization.....................................................................................................3
Analysis......................................................................................................................................5
Quality management..................................................................................................................5
Managing people in operation and supply chains......................................................................6
Triple bottom line – Economic, environmental and social factors............................................8
Conclusion and Recommendations............................................................................................9
Reference List..........................................................................................................................11

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Introduction
In recent years the concept of supply chain management has become a very important part of
the operation for every business sector. The systematic approach of managing the flow of
goods and services is known as Supply chain management. The activities which are involved
in the supply chain management are raw materials storage, work in progress and delivery of
the finished product to its destination. It also constructs a framework and connect various
pipelines like suppliers and customers (Christopher, 2016). The aim of this study is to make a
clear discussion on the service delivery system of a renowned UK based automotive company
named Jaguar Land Rover. In this study a further discussion on the infrastructure of the
delivery systems is being done. An analysis on how the quality is managed and how the
human resources in the supply chain department is being managed by the management team
has also been discussed. There also exists a deep insight on the Economic, environmental and
social factors which effect the supply chain operation of the selected company.
Overview of the organization
Jaguar Land Rover has its headquarters in Whitley, United Kingdom. The company has been
formed after the acquisition of Jaguar and Land Rover by Tata motors from Ford in the year
2008. The performance of the company has seen a growth post the acquisition. The
management team has become more strong over the years. The sales and the profits post the
acquisition has increased significantly over the years (Jaguar Land Rover, 2018a). This
immense growth of the company is due to the reconstruction of the supply and management
operations by the top level management authorities.
The mission of Jaguar Land Rover is to create a strong partnership between the supplier and
the customer of the. The Unique selling point of Land Rover is the delivery of the car to its
customer. The delivery of the car is cheaper and is very flexible in nature. In 2017 the it has

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invested a significant amount of money to improve the manufacturing facilities of the
company. It has established various trading links and has moved its production from the
United Kingdom to Italy. It has aimed to increase its productivity to the new technology
known as 4.0. Industry 4.0 helps various sensors, IT machines, pieces of work and other
machines to get connected for a value chain creation in one particular enterprise (Mychajluk,
2017).
Jaguar Land Rover has kept its focus on the improvement of the supply chain department so
that customers do not face any disruptions when it comes to the delivery of the car. Efficient
supply chain also helps a company to maintain a stable relationship between the suppliers and
the customers of the company. So, to avoid any disruptions the company has done a
partnership with a company named Grupo Antolin. Grupo Antolin is a Spain based
automotive company who has started its journey in the year 1950 as garage mechanics. It has
now become one of the largest company in the market of car interiors with an employee more
than 20000. Grupo Antolin helps Jaguar Land Rover to have an efficient product line. In
2017 Jaguar Land Rover and Grupo Antolin has won Supplier relationship management
award. Grupo Antolin assembles and delivers the panels of instruments and consoles for
Jaguar Land Rover. The work which is Grupo Antolin is a very important work because any
disruption in the delivery of the product can affect the revenue generation and the profit of
Jaguar Land Rover in a huge way. Jaguar had to spend a huge amount in overtime for the
production of vehicles in weekends because at that point of time it was facing issues and
discrepancies in the supply chain.
Jaguar Land Rover aims to provide the customers with the highest quality of the Italian
leather, finest grain. It aims at gathering the required components which gives a perfect
finishing to the product that is ready to deliver. The supply chain department of Jaguar Land
Rover has various departments. They are the Quality check of the suppliers where the various