Impact of Advance Technology on Company Performance in Retail Industry: A Case Study of Morrison

Assessment

INTRODUCTION
Background
 In the modern era, range of companies uses advance technologies in order
to stay ahead in the competition.
 In the same way, current study will provide a deep understanding about the
advance technology and their importance in company’s operation.
 There are many advance tools used by the retail industry which in turn
assist to increase customer base and financial performance.
 Thus, it can be stated that with the help of advance tool, company satisfy
the need of customers and improve the financial performance as well.

Aim and Objectives
Aim: “To analyze the impact of using advance technology upon the
company performance in the context of retail industry: A case study
of Morrison”
Objectives:
 To understand the concept of advance technology
 To examine the relationship between advance technology and
company performance
 To ascertain the challenges face by Morrison while implementing
new technologies
 To recommend the best ways through which challenges are
minimized.

LITERATURE REVIEW
Theme 1: Concept of advance technology
Berge and et.al., (2020) stated that it is define as a new or developing
IT innovation which provides best services to their customers. In
every industry, there are ranges of option available which in turn
improve the process and product. Similarly, in retail industry Artificial
intelligence is one of the most transformative evolution which
improve the overall performance. Further, Chege, Wang and Suntu
(2020) argued that personalized customer service is another important
thing which assist to increase customer base.