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Importance of Segmentation, Targeting, and Positioning for Business

   

Added on  2023-01-05

18 Pages899 Words93 Views
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Assignment
Importance of Segmentation, Targeting, and Positioning for Business_1

Content
Introduction
Literature review
Primary research
Results
Analysis
Conclusion
References
Importance of Segmentation, Targeting, and Positioning for Business_2

Introduction
In a competitive market place, every business organisation wants
to sustain for longer period of time. In this, STP play a
significant role in getting right customers within the company.
With the use of this marketing tool, organisation can easily
increase their positive and competitive performance in market
place. This research is based on Marks and Spencer, is a famous
British multinational retailer in UK as it also specialise in
selling clothing, home products, food products in market for
increasing their market share.
Importance of Segmentation, Targeting, and Positioning for Business_3

Research aim
“To investigate the importance of segmentation, targeting and
positioning for business in attaining competitive advantages”.
A study on Marks and Spencer.
Importance of Segmentation, Targeting, and Positioning for Business_4

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