Narnia Amusement Festival: Description, Programming, Market Assessment

Assessment

Table of Content
Festival description..........................................................................................................................1
Festival Programming......................................................................................................................1
Market assessment.......................................................................................................................2
Competitor analysis.....................................................................................................................4
Date Selection..............................................................................................................................5
Community involvement.............................................................................................................6
Site selection ...............................................................................................................................6
CORPORATE SPONSORS............................................................................................................7
Sponsorship companies................................................................................................................7
Onsite Activation.........................................................................................................................8
TICKET PLAN AND SALES PROJECTIONS..............................................................................8
Ticket price and strategies...........................................................................................................8
Anticipated selling quantity.........................................................................................................9
Gross potential.............................................................................................................................9
Mechanism of Selling..................................................................................................................9
Tickets/ Wristbands...................................................................................................................10
VIP Package details...................................................................................................................10
REFERENCES..............................................................................................................................11

Festival description
Narnia amusement festival is a 2 day festival with the theme of chronicles of Narnia
which has been highly known as one of the most loved character by small children and various
adventure lovers. The festival is operated with high innovation and creativity for all guest who
will be staying in at festival venue, where there will be parades, events and dance shows at
various hours of the day to entertain people thoroughly. The fireworks and night-time
spectaculars will be one of the best highlight of festival to pool in large visitors, Narnia fans for
experiencing one of the best experiences within an amusement festival. Narnia adventure
amusement festivl will be promoted on various websites and from social media handles for ease
of people to book their tickets, with detailed stay in facilities, welcoming facilities and various
other amenities which visitors can experience while coming at venue (Turner and Measham,
2019).
Festival Programming
As the Narnia Amusement Festival is going to be a grand festival that is designed to last
for 2 entire days in order to effectively be able to satisfy and entertain its visitors and customers
with a joyful and unforgettable experience, the Narnia Amusement Festival is going to offer the
services of various talented artists for shows, parades, demonstrations and cosplays for the
entertainment of the public. These artists that are part of the Narnia Amusement Festival include
skilled, talented and experienced dancers, singers, performers, actors, gymnasts, cosplayers etc.,
all of whom will take part in the various shows, demonstrations, musical and dancing events,
parades and cosplays in the Narnia Amusement Festival in order to effectively entertain the
guests and visitors and provide to them a joyful, exuberant and unforgettable experience (Kelly
and et.al.,). The Narnia Amusement Festival shall also provide to its guests amenities during the
2 day event such as numerous food choices through various restaurants, accommodation
services, wash rooms, rest areas, Wi-Fi and public telephones etc., in order to service and satisfy
all the needs and requirements of their customers during the entire 2 day event.
A dedicated schedule has been created in order for the convenience of the visitors and
customers of Narnia Amusement Festival, so that they remain informed of all the festival events
and attractions that are going to take place so that they do not miss it.
Activity Day Time Duration
1

Guest Welcome First 8-10 am
Live show with the Witch First 10:00-11:30 am
Time For Visiting Other Attractions and Lunch First 11:30-3:00 pm
Live Dance Show with the Badger First 3:00-4:30 pm
Small parade First 5:00-6:30 pm
Camping with Stars First 6:30-9:00 pm
Dinner and Rest First 9:00 pm onwards
Live music Performance Second 11:00-12:30 pm
Lunch and additional activities Second 12:30-1:30 pm
Live cosplay show Second 1:30-3:00pm
Live Action show of Narnia Second 3:00-5:00pm
Grand Parade Second 5:00-6:30pm
Grand Firework Show Second 6:00:7:30 pm
Dinner Second 7:30pm onwards
Market assessment
The market assessment will enable to generate effective outlay of various opportunities
and fundamental working segments where festival management can be programmed out based on
parameters of available paradigms. Target market strategies will add to building new factors
through which management for attracting visitors can be done effectively with detailed view
onto all factors for strengthening the sales, promotion activities of Narnia amusement festival.
Pestle analysis Political factors: UK political scenario do not hold any strict regulations for
entertainment and amusement industry where it is highly welcoming country scenario,
having welcomed millions of people from around the world to enjoy amusement and
adventurous festivals. The political parameters are stable with high ease for developing
2