Food Tourism in Birmingham: Opportunities and Challenges

Tourism
Investigation

Index
 Introduction
 Audit
 SWOT Analysis
 Recommendations
 Promotions
 Conclusion
 References

Introduction
Birmingham is a city in England West Midlands with number of
different industrial revolution Eire landmarks which has its history of
manufacturing from 18th century itself. It is also home to a number of
different canals network and is now lined up with a range of bars and
cafes. There are a number of art galleries museums which contain
masterpieces in order to attract tourist (Tsai and Wang, 2017).

Audit
Food is an important element of culture which is increasing the destination marketing
strategies and a number of research is done on food related tourism market which
helps in understanding the food related process of visitors experience. It is necessary
fordestination marketing organisation to understand various aspects of food tourism.
Food tourism can be described as travelling to various places in order to find good
food. There are a number of travellers who do not travel for the views and nature but
are focusing on gastronomic tourism. They want to explore the food and this is the
only purpose for their tourism. Food is now believed to rank highly alongside
accommodation, climate and scenery of different destinations throughout the world.