Career Research Report: Marketing Manager in Retail Sector Industry

This report discusses the career research for the role of Marketing Manager in the retail sector industry. It explores the skills, knowledge, and experience required for this position and analyzes the trends impacting the industry. The report also includes a job advertisement for a Marketing Executive.

Career Research
Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Analysis and Application.................................................................................................................3
Several Trends which are impacting on the retail sector industry..............................................3
Skills, Knowledge and experience required................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7
Appendix..........................................................................................................................................8

INTRODUCTION
Career is the goal of individual which helps him in satisfying their needs and wants. For
aiming the good career every individual has to conduct both primary and secondary research so
that it is easy fro them to analysis their pros and cons. Research can be done by collecting the
several skills and review them that they are coming under their ability to achieve it or not (Acker
and Webber, 2017). This report has discussed about the career research and I chooses Marketing
Manger in the retail sector industry in United Kingdom as my career objective. I have analysed
this position is best for me because the skills which are required in attaining this position is
founded in myself which makes me different from opponents. Retail sector industry means an
industry which plays an major role in filling the gap between wholesalers and customers. These
industry works to provide goods and services to the end of users. These includes grocery stores,
departmental stores, electronics and other companies. They have the wide range of products.
With the enhancement of technology nowadays these industries provide online platform so that
customers can easily reach to organisations. There are many organisation which are doing the
same work. This sector contributes the major role in the growth of the economy.
Analysis and Application
Several Trends which are impacting on the retail sector industry.
The main question is how the producers provide their goods to ultimate consumers. For
satisfying this question the role of Retailers comes in the picture. Sometimes retails buy finished
goods directly from the producers. Generally, they buy it from the wholesalers. They plays a role
of a middle man in delivering the finished goods to customers (Ali, Brown and Loh, 2017).
Marketing Manager has a wide scope of getting the job opportunities because it is required in
every department. There are several trends which has an impact on this sector of industry in
Tesco which is explained as follows: Online store in Offline space: With the changing in the technology many stores are
opening their access on remoteness of area (Ashcroft, Blatti and Jaramillo, 2020). There
are many organisations which deal with the online and offline stores both. Social Commerce: Due to this COVID-19 the customers use to hesitate in doing physical
shopping for which they are opened the online platform for providing their services. This
helps in eliminating the contact between individuals.

 Employment opportunities: The alteration in the technologies and the demands of the
customers helps in increasing the hiring of the employment (Lombardi and et. al., 2017).
This helps in satisfying the needs of the customers in more efficient way.
 Physical to digital world: with the changing in the technology customers use to demand
the digital access to their stores. Which helps in access to their industry in very easy way.
From the above changing scenario the need of more employment in retailing industry
which helps the sector to growth in the pandemic situation (Maree, 2020). Tesco also offers the
online platform so that the customers can avail their products and services which leads to high
amount of profits.
Skills, Knowledge and experience required.
For attaining the job as a Marketing Manager in the retail sector industry, there are
various skills and knowledge are required to work effectively and helps in attaining the common
goals of the organisation (Shuck and et. al., 2018). There are some skills which are required
those are as follows: Able to find out the the needs of the buyer and the process to full fill that: For being a
marketing manager, it is signification for the individual to find out the needs and wants of
customers so that it will be easy fro them to identify the process which helps in selling
the products of the organisation (Ray, Bala and Dasgupta, 2019). They must have good communication skills: The manager must have an good skills of
communication so that it will be easy for them to motivate their customers towards the
products and services. They must use simple and clear words so that it will reduce the
amount of complications and misunderstanding. This helps them in using the information
in the right manner. Basic technologies skills: They must have the knowledge of basic use of technologies so
that it will be easy for them in executing their targets (Hansen, Jackson and Pedersen,
2017). They must contain the basic knowledge about the social culture so that will he
helpful for them in achieving the demands of their customers this can be done by using
the right tools of online platforms. Problem solving skills: the managers must have a positive things towards the problems
so that it will be easy for them to achieve solutions of customers as well as other
subordinates problems.

Knowledge required for Marketing Managers: Principles and theoretical aspects of marketing: the manager must aware about the
theories and principles of marketing which will be helpful in order to perform the
operations. Information technology: With the development in culture of land everyone is moving
towards the digital world. So it is necessary for the marketers to have an good knowledge
about the platforms so that it will be helpful for them to achieve the targets of the
company (Fernandez and et. al., 2019).
Evaluation
After the completion of my graduation, I believe that I am having all the skills,
knowledge which are required to fulfil the roles of this job. I am interest in this job as, at position
of Marketing Executive in Tesla because I have the deep knowledge in marketing field and also
aware about the major concepts of the marketing. These knowledge and skills will be helpful in
conducting my work in the organisation and I can help my fellow collogues in promoting goods
and services so that the customers can attracted easily. This job is required high level of
convening power in order to explain about the qualities of the products so that customers will be
satisfied and purchase their products or services (Bennett and et. al., 2018). And I fell in myself
this power and that will be helpful in selling the goods and services of the firm.
The reason behind choosing the marketing manager as a profession is that I have many
skills which are required in fulling the criteria of this profile. The above mention requirement of
marketing manager profile is with me, as I am positive thinker which helps in solving the
problems of customers and fellow staff in the organisation. I am having a good knowledge of
trending digital platforms which helps me in identify the needs and wants or customers and also
helps in analysing the current trends of the market. I am the best skilled person for the post of
marketing executive as I have all required skills and knowledge of the things which will be
helpful for attaining the targets of the organisation. I choose retail sector of industry because it is
the sector which is on the peak at this time. They deal with many kinds of products, so as the role
of marketing manager, it will be easy for me to promote their products and services for
enhancement in the growth of the organisation (Elley-Brown, Pringle and Harris, 2018). This
helps in achieving the objective of the company as well as the growth of me. With the convening

power it will be easy fro me to sell and motivate to buy the products and services. My skills are
sufficient in order to complete the whole operations of the company.
CONCLUSION
From the above discussion on the retail sector industry has provided many job
opportunities at the role of Marketing Manger in Tesla. Marketing manager as a profession is
chosen by me as my career objective because I have all the required skills and knowledge to full
full the requirements of this profile. There are various trends in this sector like online stores are
opened to access to the store at remote areas, changes in social culture. They help in providing
the platform at large number of customers. There are certain requirements to handle the changes
in the environment of market. I have the certain skills which helps in solving the problems and
filling the demands of their customers. The above report has discussed all about the essentials
skills and knowledge which are required to perform the functions of Marketing Executives.

REFERENCES
Books and Journals
Acker, S. and Webber, M., 2017. Made to measure: Early career academics in the Canadian
university workplace. Higher Education Research & Development. 36(3). pp.541-554.
Ali, S.R., Brown, S.D. and Loh, Y., 2017. Project HOPE: Evaluation of health science career
education programming for rural Latino and European American youth. The Career
Development Quarterly. 65(1). pp.57-71.
Ashcroft, J., Blatti, J. and Jaramillo, V., 2020. Early Career Undergraduate Research as a
Meaningful Academic Experience in Which Students Develop Professional Workforce
Skills: A Community College Perspective. In Integrating Professional Skills into
Undergraduate Chemistry Curricula (pp. 281-299). American Chemical Society.
Bennett and et. al., 2018. What is required to develop career pathways for teaching
academics?. Higher Education. 75(2). pp.271-286.
Elley-Brown, M.J., Pringle, J.K. and Harris, C., 2018. Women opting in?: New perspectives on
the Kaleidoscope Career Model. Australian Journal of Career Development. 27(3).
pp.172-180.
Fernandez and et. al., 2019. Evaluation of a medical student research and career development
program to increase diversity in academic medicine. Academic Medicine. 94(8).
pp.1220-1228.
Hansen, J.M., Jackson, A.P. and Pedersen, T.R., 2017. Career development courses and
educational outcomes: Do career courses make a difference?. Journal of Career
Development, 44(3), pp.209-223.
Lombardi and et. al., 2017. Leveraging information technology literacy to enhance college and
career readiness for secondary students with disabilities. Journal of Vocational
Rehabilitation. 46(3). pp.389-397.
Maree, J.G., 2020. Innovative career construction counselling for a creative adolescent. British
Journal of Guidance & Counselling. 48(1). pp.98-113.
Ray, A., Bala, P.K. and Dasgupta, S.A., 2019. Role of authenticity and perceived benefits of
online courses on technology based career choice in India: A modified technology
adoption model based on career theory. International Journal of Information
Management. 47. pp.140-151.
Shuck and et. al., 2018. Human Resources Development and Career Development: Where Are
We, and Where Do We Need to Go. New Horizons in Adult Education and Human
Resource Development. 30(1). pp.3-18.

Appendix
This report has conducted primary and secondary research and interview has taken of the
employees for the position of Marketing Executives and the questions are as follows:
What are the job roles of marketing manager in the retail sector industry according to
you?
Marketing managers is required by every firm in order to attain their targets. As they are
responsible for identifying the demands of the market so that it will be beneficial for the
company to attain their set goals.
According to your prospective, what are the changes in the retail sector industry and what
are their impacts?
There are many changes in the retail sector industry like change in the culture of the
society, shifting the customers from offline mode of stores to online platform. These have a
positive impact on the organisation as the company can target huge number of customers and
helps in enhancement of their revenue.
What are the skills required to become a successful marketing manager in an firm?
The individual must be having a good communication skills, he must have a power of
convincing, he must be capable of identifying the needs and wants of their customers, he must be
positive thinker which helps them in solving the issues of the organisation and many other.
Why marketing manager is important in the organisation.
After evaluating the interview, It is analysed that marketing manager plays an significant
role in promoting the products and services which helps in enhancing the overall sale of the
organisations and helps in survival for long term in the existing market.
Advertisement of Job for the profile of Marketing Executive.
Marketing executive required
Marketing department
Applications are invited for the post of store manager and they must possess the skills and
adequate knowledge of handling customers, other staffs.
Eligible candidates must have following skills to apply-
MBA with 70% from recognised university.
Minimum working experience of 5 year.

Must have good communication skills and good knowledge of access to Micro Soft Office.
Time-scales
Inviting applications from candidates 15 - 31 March, 2020
Short listing of applications 5- 10 April, 2020
Interview date 15-19 April, 2020