Career Research Report

Career Research
Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
Analysis and Application.................................................................................................................3
General trends that is impacting on the retailing industry.....................................................3
Skills, Knowledge and experience required...........................................................................4
Evaluation..............................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Career development is the individual strategy which is made to understand the career
objectives and the pathway for attaining the goals. It involves the various aspects like self
development and the step in achieving the organisational goal(Herschberg, Benschop and Van
den Brink, 2018). I have chosen the marketing profession for this report as it have has the ample
of job opportunities. Marketing refers to the process of promoting the goods and services of an
organisation in order to increase the sale of the company. They use the various sales promotion
technique for enhancing the sale and this requires the more employees to manage the work.
There are certain future trends which Video marketing, artificial intelligence and social
messaging apps so that marketing can expand their scope and leads to attain the desired goal.
Analysis and Application
General trends that is impacting on the retailing industry.
In today's world, retail industry is becoming the market leader by offering the various
products and services at a point of time and make the easy purchasing for the customers. In the
busy lives of the society, people prefer to purchase the products from supermarket as its easy
accessibility. Various trends which are impacting of the retail industry in Morrisons is describe
below:
 Online stores in Offline Spaces: As the current trends of the market, people are more
often choose to make the online purchase but some of the regions where the individual
are not accessing the internet and here come the need of offline stores so that the
company can cover the large market and serve the large number of audience in order to
generate high profitability.
 Social Commerce: As the world is moving towards the digitalization, It is important for
an organisation to operate their business on the online mode so that they can meet the
current trends and the market need of the potential customers. Online platform make the
easy promotion of their brand and can establish a good brand image in the large market.
 Even More AR-Powered shopping experiences: Many firms have started the virtual
advertisement and the augmented thoughts(García-Suaza, Otero and Winkelmann,
2018). As the people believe in virtual reality and several customers continue to shop at