Different Types of Organisation: Public, Private, and Voluntary

This document provides an overview of the different types of organisations - public, private, and voluntary. It describes their size, scope, and interrelationship between departments. It also discusses the positive and negative impact of the macro-environment on businesses. The document focuses on the Crown Prosecution Service, Ford, and the British Heart Foundation as examples of these types of organisations.

Assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
P1 Describe the different types of organisation such as public, private and legal .....................4
P2. Size & Scope of types of organisation..................................................................................5
TASK 2............................................................................................................................................6
P3. Interrelationship between different departments of organization.........................................6
P4 Figure out the positive and negative impact of macro-environment in the context of
business.......................................................................................................................................8
P5 Conduct the internal and external analysis of the specific organisation in the detail manner.
...................................................................................................................................................10
TASK 4..........................................................................................................................................13
P6. Explain how strengths and weaknesses interrelate with external macro factors................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business environment is the sum of collection of internal and external factor such as
employees, customers and needs of the individual for the well define manner. These factors
affect the function of the company and how a company works directly or indirectly. Sum of these
factors influences the companies or business organisations environment and situation (Al Harthy,
2019). The present report is bases upon the Crown Prosecution Service which is an public
organisation for conducting criminal prosecution in England. The another company is British
Heart foundation which is an volunteer organisation which was founded in year 1961 in UK. At
last the private company is Ford which is an private company at it was founded in year 1903 and
its headquarter is located in Michigan U.S . Along with this, it provide brief information about
the legal structure of the organisation which are mentioned in the report. Further this covers
external as well internal environment because this help in making effective decision for the
company. Apart from this SOWT analysis have been taken into consideration as this aid in
identifying the business opportunity in the well define manner.
TASK 1
P1 Describe the different types of organisation such as public, private and legal
This report covers the various kind of organisation in respect of public, private and
voluntary organisation. Every organisation plays an vital role in managing the resources
effectively and earn profit from the market. The vision of the company help the firm to gain
guidelines which is beneficial for making plan in the well define manner. Along with this, it help
in making effective decision for the company which create brand image in the market. Here the
three types of sector which are explained briefly down below:
Public Sector: This is the type of organisation that include those types of enterprise by
the government. Such companies are controlled and regulated by the government in the well
define manner. These are the companies which work for the public and do not indulge in profit
making. The Crown prosecution service come under public sector which conducted the criminal
prosecution. The main responsibility of CPS is to provide legal advice to the police and other
investigation agencies.
Legal Structure- It is determine that company follow legal structure of public
organisation which is wholly funded and controlled by government. In addition to this, public

limited companies has more than two owners and shareholders as well. Moreover, they can sell
their shares to the general public whosoever have the interest in company. This form of company
gain the advantage of greater continuity and can easily transfer share. Further, it is determine that
establishing public organisation is expensive and consist of lot of legal formalities.
Private sector: In this sector the firm is controlled by the individual person and have
more than 51% share in the company. All the decision are taken by the board of members and
usually they work for profit making . This help in the growth and development of economy and
government have less interference in the company. Ford has been chosen for the private sector
which deals in automotive sector and its headquarter is located in Michigan. The company have
done joint venture in china and listed in New York stock exchange and the major decision are
taken by the ford family. They have manufacturing plant all over the world and have they
recently made luxury cars for the people (Chepkwei, 2019).
Legal Structure of company: It is analysed that legal structure of such organisation is based ion
the functions and operations as well. In context to Ford, it is determine that it make use of private
limited company structure in which there is mote than one owner ans shareholders exist. In
addition to this, the owner of private organisation have limited liability and they enjoy the
benefit of greater capital. In Ford, the overall responsibility and authority of taking decision is in
the hands of higher authorities such as Board of directors, chief executive officer and so on.
Moreover, they take decision after considering the external and internal environment factors.
Voluntary organisation: This is the type organisation which runs on charity and they do
not have the motive to earn profitability. They are made for the growth and development of the
society. There main objective is to fulfil the needs and wants of the customers to make the world
a better place. The British heart foundation is an voluntary organisation which was founded in
year 1961 which medical professionals who are concerned about the increasing the death rate.
The main funds comes from the cardiovascular research. As they also take care about education
of the people. In order to increase the income the organisation tends to increase the impact of the
work as this will attract more and more customers.
Legal Structure- British Heart Foundation adopts unincorporated association as a legal
structure. Herein, the agreement is take place between the organisation and volunteers with a
motive to serve society and improve its conditions in an effective manner. It signifies that
organisation make use of partnership legal structure as it make volunteers as partners who

perform all the activities in an effective manner. The partnership take place on a document
named as partnership deed and is signed by both the partners mutually by considering all the
terms and conditions associated with it. It is determine that breaking of any of the law give right
to partner to file case or to solve it mutually is depend on the partners.
P2. Size & Scope of types of organisation.
Organisation activities vary as per their size and scope as well. There are mainly three
forms of organisation such as private, public and voluntary as well. Below is the size and scope
of organisations:
Private Organisation- Ford
It is an international company which deals in auto mobiles as well as commercial vehicles
. The company headquarter in Detroit, Michigan. This private organisation was founded by
Henry Ford in the year 1903.
Products and Services: The products of Ford are SUVs, commercial vehicles, luxury
vehicles, automotive parts, trucks and so on. The services which it offered to customers are
Vehicle service, automotive finance, Vehicle leasing and many more.
Size and scope : Ford has wide scope as it gives high quality service to customers which
in turns builds loyal customers for the company. The company have around 1,76,000 talented
and skilled employees and have greater than 67 plants worldwide. It helps company to enhance
its presence globally.
Objectives: The primary objective is to enhance the use of Bio-Fuels and to decline
usage of oil.
Vision: The vision is “ To gain the leading position in the market by offering smart
vehicles and high quality to customers”.
Mission- The mission statement of the company is “ To procure and manufacture
outstanding vehicles which improves or upgrade people's live”.
Public organisation-Crown Prosecution service
It is a government department or public agency founded by Max Hill in the year 1986.
The company basically organize criminal investigations in England & Wales. Its main work is to
conduct prosecution and offend the right people and it headquarter in London.

Products and Services: The company is responsible to analyse and examine police
evidence. In addition to this, it helps police or other investigation services to punish criminal or
to conduct prosecution.
Size and Scope: CPS has a vast scope as it gives quality service to police and other
agencies which helps in improvement and development of societies. The company basically
provides its service in England and Wales. It has more tan 5,500 employees which is hired by the
government.
Objectives: The primary objective is to develop security and justice in the societies of
the country.
Vision: The vision statement of company is “ To punish right people and let people feel
secure and independent wherever they are”.
Mission- The company aim is to build a culture of independence and to give justice to
offender.
Voluntary organisation : The British Heart Foundation
It is basically a charity organisation funded by the trustees and government. The company
is headquarter in high streets, United States. This foundation was proposed by team of medical
professionals in the year 1961.
Services: The company emphasises on declining the death rate which occur due the
reason of heart disease. They take help of other famous researcher in order to find out the
causes of cardiovascular diseases.
Size and Scope: The company stand on 5th position among its competitors. In the present,
company is funding in more than 1100 research projects. BHF have around 5000 qualified and
skilled employees who gives excellent information to people.
Objectives- The main motive of the company is to decline death rate of the economy
which takes place due to hear break.
Vision- The vision statement of BHF “ To increase awareness and protect people from
heart disease or cardiovascular disease ”.
Mission- The mission of BHF is “ To reduce the fear from the mind of people about heart
disease and to decline rate of premature death”.

TASK 2
P3. Interrelationship between different departments of organization.
Every organization have different departments which performs different activities and
function in an effective manner (Giones and Berger, 2019). These departments works for the
common objective of the organization. An organization consist of marketing, finance, sales, IT,
human resources, sales, R& D and many more functions. In context to Ford, it is an automobile
company basically deals in manufacturing of commercial vehicles or luxury cars. The company
have different departments and their activities are divided among these departments so that
objectives can be attained with in specified time period. The inter relatedness among these
departments are as follows:
Marketing Department & sales Department : The sales department of a company give
information about customer taste,customer feedback, customer preferences to marketing
department so that they can build promotional strategies according to it. It is totally depend on
sales person how it effectively use the information of product in front of customer. There is a
direct relationship among marketing and sales department as both are working to increases

awareness and sales of the company by their skills. With reference to Ford, there is a direct flow
of communication between this departments so that they can attain goals on time.
HR department & IT Department: The major role of human resource department of a
company is to hire skilled and effective employee which is beneficial and increase effectiveness
of the company. The HR department hires best workforce who can perform IT functions of the
company and maintain records on the daily basis whereas IT department provides upgrade
software to human resource department that helps them to measure the performance as well as
effectiveness of employees. In context to Ford, the HR department of the company is effective
and uses software which is build by technology department in order to measures efficiency level
of subordinates.
Finance Department & Marketing Department: These two departments are
interrelated to each other. The marketing department of company needs fund in order to
implement their promotional and effective strategies in market which leads to increase in sales as
well as revenue of the company (Jamilah and Najib, 2019). The finance department issue budget
to marketing department and on this basis they carried out activities as per funds they have. The
finance department keeps a record about sales , revenue and losses f the company. With
reference to Ford, the marketing manager of the company takes fund from finance department in
order to do promotions on social media and its applications.
From the above study, it has been concluded that all the functions of organisation are
related with each other. This interrelation is important to carried out operations as well as
activities of organisation in an appropriate manner. There is a direct flow of communication
between this departments in order to increase value and efficiency of an organisation. In addition
to this, it enhance the productivity of a company which in turn increases profitability if an
organisation. A company can survive in the market and generate high profit when there is
effective relationship between the departments of the organisation.
P4 Figure out the positive and negative impact of macro-environment in the context of business
The macro-environment is the condition which exit in the economy as the whole rather
than any particular sector or region. The PESTLE analysis is done on private company which is
Ford. This refers to the global environment of the automotive industry and each external factors
provide the insight regarding the different opportunities present in the market. As one of the

biggest car manufacturing company in the world this address the issue present in the market and
help them to make effective strategies which is useful for the company expand their business in
the well define manner. Here is the political factor which are explained briefly down below in
the detail manner.
Political factor: This are the factor which effect the organisation when government
change the policies or rules for the country (Ristyanti and Widjaja, 2019). In this kind of factor
the role of government is essentials and they change as per the requirement of the company. For
the organisation like Ford the management must ensure about the change in the rules and
regulation of the nation (Kato, 2019). The UK have stable government and the company can
easily perform the business activities effectively. Along with this government is supportive and
also provide funds to firm to growth and expansion. Ford have the opportunities to grow as with
the help of trade agreements which make easier for the company to enter in the foreign market.
Economical factor: The economical factor consist of changing the economic conditions
of the particular country. There are several factor which effect the economical environment of
the nation such as per capita income, foreign currency exchange rate and inflation. This help the
nation to make effective decision of developing the economy of the country in the well define
manner. For the company like Ford this is crucial for the firm to figure out all these factor which
are essential for the making revenue and profit for the company. The company have the vast
opportunities to grow in the UK market as people have high per capita income and they are
willing to pay for the quality of the product.
Social factor: Ford motor company influence the social culture and there have been
increase demand for the hybrid and electric auto mobiles. Along with this company should
provide customers service effectively to the company as this will aid the people to grow and
expand the business in the well define manner. As there is large market for the auto mobile
sector the company must ensure to meet the demand of the customer's. In the recent days the
demand for Hybrid and electric cars have been increased so that firm should offer these product
for capturing larger market share. However they also increase the services such as after sales
which aid the company to create better image in the market.
Technological factor: These are the factor which are totally depend upon the innovation
and idea. So in the context of Ford the company have to indulge in technological advancement as
this will provide competitive advantage in the market (Shavers and Mitchell, 2019). In the recent

days there have been rise in mobile computing and in online fulfilment services which help in
making effective customer's base for the company. The company should bring mobile service
support as this will help in capturing customer's base in the limited time frame. Ford parts can be
delivered to customers through these fulfilment services. On the other hand, the company’s
potential growth in providing alternative fuel vehicles may suffer because of the limited
alternative fuel stations.
Environment factor: Environment factor include different factor such as climate change
based on the geographical location. The company must make sure about the environmental factor
as this will aid the company to have more efficacious operational activities present in the market.
For the organisation like Ford the company must create the opportunities by developing low
carbon emission cars. Hence they should be responsible towards the society and the company
must put emphasis on the product innovation to improve the business performance in order to
satisfy the customers.
Legal factor: The legal factor include the international law and trade policies. As
different nation have their own set of legal law and the firm have to work on the basis of those
law for the smooth functioning. This factor have various elements such as environment
protection regulation and intellectual property worldwide. Ford can improve the sustainability to
address the effect of the business and the legal factor as this will help in achieving the
organisational goal in the well define manner. The company should offer there product as per the
rules and regulation of the nation.
P5 Conduct the internal and external analysis of the specific organisation in the detail manner.
SWOT analysis of Ford:
For the company like Ford this is essential to maintain the position in the market. As this
will help in maintain the demand and supply of the product in the well define manner. This
method will help the organisation to identify the strength and weakness of the company so that
firm can make changes for the growth and expansion in the well define manner. Ford’s SWOT
analysis shows the main issues that the company must deal with to improve its performance.
Here is the analysis which is explained below:
Strength Weakness
 The company have strong brand image  Ford face the huge loss and their brand

as this is well-known brand across the
globe (Nel and Abdullah, 2019). Along
with this they also have effectively
supply chain system through which
they maintain the demand as well as
supply effectively in the market.
 Further there strength is innovation and
idea implementation in the
organisation. With the help of unique
idea they are able to attract more and
more customer's towards themselves.
 They always support new technological
changes as they belief in taking first
step in the industry. And they have
huge network in 62 countries.
 Ford have wide product and service
portfolio which gives them the leverage
as well less dependency to offer the
product. They also work in fuel
efficient cars as they are the future.
image suffered due to product recall.
Beside this , firm have diversified in
many geographical areas and they focus
less on the performance and the
productivity.
 Ford has a poor reputation compared to
its European and Japanese rivals. As
this country consider this brand as the
inferior product due to low
performance.
 Ford does not provide good after sales
services as this reduces the marker
share as well the customer's base in the
auto mobile sector.
 The company mainly depend upon the
US and European market as this which
limit is profit and revenue.
Opportunity Threat
 There is the vast opportunity for the
Ford such as company can produce eco
friendly cars because this save the
environment and has a huge market.
 Ford is already working on penetrating
the auto mobile sector and they are
moving towards those country who has
larger customer base.
 The company is have the opportunities
 The major threat to the company is the
rivals present in the market. As there
are several other players in the market
such as Toyota, Tesla.
 There have been increase price in the
rising of raw material such as steel and
steel coil can directly affect the
company’s cost and profit margin. So
the company must have different

in the digital marketing as this will aid
the company to capture the untapped
market.
suppliers to cut down the cost.
 There are different kinds of rules and
regulation present in the market as this
reduces the flow of the
company .Vehicles are now inspected
for public safety and quality issues so
firm should avoid those rules and
regulation for the growth and expansion
of the firm.
SWOT analysis of The British Heart Foundation
The British Heart foundation is an non-profit organisation which is the UK largest heart
charity (the fifth largest charity in the UK), fighting heart and circulatory disease. Along with
this, it is the largest fund raiser for the education and raising the campaign for the people. The
SWOT analysis will help the organisation to identify the strength and weakness of the company
so that they can make changes as per the need and wants . This will help firm to develop a
sustainable business model which will aid the company to expand and grow effectively. Here is
the SWOT analysis in the detail manner.
Strength Weakness
 The major strength of the company is to
become market leader and it is the best
charity institution for heart related
diseases. Along with this they are deal
in CRM so that they can provide large
customer's data for the benefit of the
organisation.
 This centre is highly motivated and the
staff are dedicated towards serving the
people as this aid the firm to provide
better services to the consumer.
 There have been lack of perceived
relevance to the target audience which
leads towards inefficiency in the
working performance.
 This services which are provided by the
firm are not customer's friendly as this
is the major weaknesses for the British
heart foundation.
 Another weaknesses of this foundation
is the improper website as there is not
enough information and some are

 Recently the company have launched
the multimedia campaign which assist
in increasing the awareness for the
people regarding the heart related
disease (Langford and Langford, 2019).
 The company is serving million of
customer as they heart disease is the
major cause of death for people in UK.
However there are large number of
corporate sponsor which help in
gaining access to the larger audience.
buried under the links which in
inconvenienced for some of the people.
 There have been low staff turnover and
there is lack of fresh idea and the
perspective in the organisation. Along
with this , the regional offices creating
their own structure which is
inconsistent on a national level.
Opportunities Threats
 Many customers have a link with the
cause potential to engage with our
audiences more directly and build long
term relationships. This will aid
company to perform better services to
the consumer.
 There have been large prospect in the
emerging market as this will help the
firm to have larger audience and serve
the people who are in need.
 The major threat to the foundation is
the decrease in the disposable income
of the people and there have been less
corporates donations which leads to
shut down the foundation.
 The company is using direct marketing
as it is not effective for the charities as
they charge high price which is not
affordable for by the foundation.
TASK 4
P6. Explain how strengths and weaknesses interrelate with external macro factors.
Basis Strengths Weaknesses
Political Ford is following all the rules and The major of the company is that

regulation which comes under
government norms. As this help in
capturing large market share for the
company.
it has impacted on the operational
activities which leads towards
slow down the production process
of the company.
Economical Ford is the worldwide brand and the
market of UK is stable which makes
it beneficial for the company to
make profit in the limited time
frame.
If the organisation wants to
expand there business operation
so the management of Ford must
analyse the market and make sure
that they invest in those country
where the GDP is high otherwise
the firm have to cut down the cost
.
Social Factor The company have to believes in
continuous improvement and
modifications in their products and
its services as this will help in
developing brand image in the
market which makes higher profit
margin.
The customers have to change its
diversification needs and wants so
in this case organisation should
indulge in research activities
which is beneficial for
understanding the needs and
wants of the individual.
Technological The company like Ford have
introduced to technological
advancement as they provide new
features to the users. They are using
digital platform for their
promotional activities.
There have been rapid change in
technology so this is essentials for
the firm to make changes for
expansion.
Legal There are international law which is
carefully followed by the
organisation in order to provide
better services to the consumer.
This law timely changes so the
firm should provide be aware
about those changes in order to
avoid the conflict and chaos in

future.
Environmental The company help in making
environment less pollutant so they
are using electric car as this help in
expansion and growth. This also
help in making a better place for the
society.
There have negative image of
Ford as they produce high
emission cars. So to overcome
this problem they have to offer
fuel efficient cars.
CONCLUSION
From the above report it has been figure out that there are different organisation which
leads towards expansion and growth in the organisation. Beside this, there have PESTLE
analysis have been done for understanding the external environment of the company. However
this is essentials for the company to use SWOT analysis which is essentials to understand the
strength and weakness for the company. Further this include the various aspect such legal aspect
which beneficial for smooth functioning of the company. There should be interconnection with
the other department as this help in minimizing the risk and help in increasing the profit for the
firm in shorter time span.

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