Role of the Digital and the Social Media Marketing
VerifiedAI Summary
This presentation discusses the role of digital and social media marketing in building communication strategies. It provides real-life examples of companies like Spotify and Starbucks and their promotional strategies. The presentation also talks about the effectiveness of social media measures and digital marketing communications. The document type is a report and the type of assignment is not mentioned. The subject and course code are not mentioned. The course name and college/university are not mentioned.