Practical Digital Marketing

PRACTICAL DIGITAL
MARKETING

Table of Contents
Introduction
Task 1
Starbucks Digital Communication
Shelter Pet Project
Conclusion
References

Introduction
This report helps in understanding about importance of digital
marketing in an organization and how digital marketing helps
organization in reaching out to consumers in order to engage
consumers with their products and activities. Any form of
marketing that makes use of digital devices to convey
advertising materials and monitor their effectiveness. Digital
marketing focuses on marketing promotions that appear on a
device, Smartphone, laptop, or other device in action

TASK 1
The digital marketing counterpart of the conventional marketing
communications combination is digital marketing
communications. Public relations, advertisement, advertising,
direct marketing, digital selling, and promotional activities were
all part of the traditional marketing communications mix in the
offline world. Any or all of these techniques, which are tailored
to the online marketing challenge, are used in digital advertising
communications