Overview of Digital Business in Ignite Visibility

ASSESSMENT
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of digital business with advantages and disadvantages in Ignite Visibilities.............3
TASK 2............................................................................................................................................6
Determine new and emerging digital business model of business issues as cyber security and
ethics that Ignite Visibility uses..................................................................................................6
TASK 3 ...........................................................................................................................................7
Determine impact of new collaborative relationships and strategic alliances through digital
technology in Ignite Visibility....................................................................................................7
TASK 4 .........................................................................................................................................10
Determine e-commerce principles used by Ignite visibility.....................................................10
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13
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INTRODUCTION
Digital business involves business which uses digital technology for sales of product and
services. Digital technology is an emerging platform which connects large number of customer
segment with just a click. Digital technology uses the concept of going paperless where business
transaction are made through internet platforms. Ignite visibility is an organisation based out of
UK founded by John Lincoln, it is a leading digital marketing agency dealing in search engine
optimisation, paid media and other social media and email marketing (Aagaard, Aagaard and
Harrison, 2019). This report cover the issues of digital business, advantages and disadvantages of
digital business, digital business models, relationships through digital technology and e-
commerce principles.
TASK 1
Overview of digital business with advantages and disadvantages in Ignite Visibilities
In simple words, digital business involves trading over internet. Digital business involves
creating business value via internet platforms to function business operations. With growing
technological advanced era, where people are indulged in daily transaction digitally. Digital
business helps to establish market growth and customer base at short span of time. Digital
platforms uses existing technologies in promote effective trading with business and customers.
Digital business promotes global trading and acquire large market share. Ignite Visibility
provides services of rendering marketing solutions to its its clients, these marketing solutions
includes search engine optimisation, social media, inbound marketing, interactive campaigns,
conversion rate optimisation. Ignite Visibility provides these services using internet platforms to
serve its client to achieve organisational objectives (Broekhuizen and et.al., 2020). Some
advantages and disadvantages of digital business are been discussed as :
Advantages
Data storage
The most important advantage of digital business involves storage of data. Storing data
physically consumer huge cost and efforts. Physical data storage also requires maintenance and
security of theft and fire. Ignite visibility stores data using cloud based software. Storing data
digitally will not only reduce the cost but it is the most efficient way of data storage and
maintenance. For storing big data, different companies trades with cloud service providers for
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data storage. Cloud base technology is an emerging technology which stores data via internet
platforms.
Productivity
While dealing in digital business Ignite visibility increases its productivity by using
artificial intelligence and augmented reality which helps to serve client effectively. It increases
the productivity of the business functions (Coyle, 2017). While traditional methods involved
consuming time, effort and cost to performs different business activities. Using technological
advancement equipment brings efficiency in business performance. It helps performs business
function effectively and accurately with limited time period.
Resource management
The major advantage of digital business is easy resource management over internet
platforms. Ignite visibility Digital business helps in resource management by using informations
and other resources accumulated into one place. It does not require development of different
software and hardware systems to store information and business resources.
Customer experience
It renders better consumer experience as it gives different variety of consumer choices to
customer like low prices easy different variety of products and services, limited time of delivery,
easy business transactions. Thus, digital business helps to improve customer experience which
develops strong customer base and business growth. Ignite uses PaaS and IaaS to serve its clients
and improving better consumer experience.
Profit maximisation
By transforming business into digital business it helps to increase business profit and
efficient. Digital business simply helps to strengthen customer base and market share. Ignite
visibility connects and communicates to large number of clients at different location with
universal marketing services in limited period of time, it helps in developing market goodwill
and profitability (Dornberger, 2018). Profit maximisation is the important objective of any
business Ignite Visibility adopts current market technology to achieve productivity and
efficiency for accomplishing organisational objectives.
Disadvantage
Security
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