Digital Business: Overview, Advantages, Disadvantages, and Impact of Collaborative Relationships

DIGITAL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1. Overview of digital business with advantages and disadvantages...........................................4
2. Evaluating new digital business model in terms of business issues which are cyber security
and ethics......................................................................................................................................6
3 Impact of new collaborative relationship and strategic alliance .............................................8
4. e commerce principles used by Waitrose................................................................................9
Recommendations......................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Digital business means when business is conducted via technology. It is trending as
physical stores are shifted to online stores (Weill and Woerner, 2018). Waitrose is the well-
established supermarket chain. Company is known for its good quality of goods. They are
fulfilling daily necessity of consumers by offering them groceries. This report will give overview
of digital business. Also discussing advantages and disadvantages of digital business. Further
investigation will evaluate digital business models which company is using to deal with business
issues which include cyber security and ethics. Report will also discuss impact of new
collaborative relationships and strategic alliance through digital technology and e-commerce
principles used by Waitrose.
MAIN BODY
1. Overview of digital business with advantages and disadvantages.
Digital business:
In the digital business technology is involved while doing the business. It involves
manufacturing, customer service etc. nowadays majority of businesses are using digital platforms
so that their sales and profits can be increased. In digital business internet plays vital role.
Internet users are increasing day by day. Digitalization has given business transformation
through which they can advertise their products efficiently and effectively. Digital business
involves carrying the business digitally. Companies are using social media marketing, content
writing, email marketing etc in order to promote their business.
Advantages of digital business:
digital presence:
Digital presence is the greatest advantage to business because through this company will get
digital visibility. Waitrose have its presence on social media, have online stores, write blogs in
which they mention that how their manufactured products can be used (Xu and Koivumäki,
2019).
Customer feedbacks:
Through digital marketing company can easily know customers feedbacks. As on social media
customer gives review on company's product which help them to understand that customers are