Assessment of Resistance to Change Transition in Amazon

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Human Resource Management

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Table of Contents
Overview..........................................................................................................................................3
Assumptions....................................................................................................................................4
Assessment......................................................................................................................................5
Evaluation........................................................................................................................................8
Strategies..........................................................................................................................................8
Creating change baseline.............................................................................................................9
Strategies for change....................................................................................................................9
Change the measurements............................................................................................................9
Communicate change details.......................................................................................................9
Measure change process...............................................................................................................9
Future trends..................................................................................................................................10
Summary........................................................................................................................................10
References......................................................................................................................................12

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Overview
Amazon is an American based electronic commerce and cloud computing company. Its
headquarters is situated in Seattle, Washington and it was founded by Jeff Bezos in 1994. Since
then, organization has embraced itself as a giant player of the e-commerce industry. Amazon was
initially operated from a garage and at that time, organization was only selling books. Later on,
Jeff Bezos expanded their company’s product offering by introducing MP3, music CDs, and
other items. Today, organization is selling millions of products and services in more than 188
countries across the globe. With regards to this, organization has acquired the title of largest
Internet Retailer across the globe in terms of revenues and market capitalisation. In terms of total
sales, organization stands on the second position after Alibaba Group. Apart from e-commerce
industry, organization has entered into various other industries such as Kindle e-readers, Fire TV
stick, online entertainment, etc. Company has recently entered into cloud computing and virtual
assistant industry. Amazon introduced Alexa in November 2014 in smart speakers named Echo
and Echo Dot. Apart from this, organization also sells certain low-end products under their own
home based brand named AmazonBasics (Amazon Inc., 2018).
Jeff Bezos has always seen as a unique and creative leader and a manager. In its initial times of
management and leadership, Jeff used to practice autocratic type of leadership and management
style due to which organization faced numerous issues such as high labour turnover, less
employee satisfaction, etc. Apart from this, Jeff used to take all decision on behalf of the
organization by his own and this lead the organization towards negative sides several times.
Later on, he realised that the major reason of regular failures of organization was his leadership
and management style and the process followed by him to take decisions for the organization.
Jeff Bezos is known as the most effective, unique as well as creative leader and a manager of this
era and this has helped Amazon to expand their functionalities at global level. Organization
believes in customer satisfaction and their vision is to “be the earth’s most customer centric
company”. With regards to the organizational vision, appropriate customer centric approaches
and frameworks have been adopted in order to enhance customer satiation. Along with the
customer centric approaches, organizational values are providing best quality and services to
their customers as this strategy is meant to be the most effective strategy in terms of retaining

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customers with the organization for a longer period of time along with attracting other customer
segments (Blazek, 2016).
Jeff has always believed that change is necessary to grow and prosper because with the effect of
globalisation and tech-revolution, it has become necessary for every organization to be creative,
customer oriented as well as innovative in order to sustain in the competitive and dynamic
business environment. In relation to this, employees’ mind-set has been set as per the
organizational requirements in order to avoid resistance towards change. Regular intervention of
change has become the primary factor for Amazon in terms of attaining leading position in the
global e-commerce industry along with setting up an effective brand image and brand loyalty
amongst their customers (Goetsch & Davis, 2014).
Assumptions
Rationale of making assumptions is to attain positive outcomes along with enhancing
organizational performance rapidly in terms of moving towards sustainable growth and overall
development. With regards to the management of employees and enhancing their productivity,
organization mainly focuses on implementing employees engagement activities in order to
develop coordination amongst the employees as well as by providing them regular training for
updating their skills. This ultimately enhances organizational performance. Along with this, it
also helps the organization to move towards long term goals and objectives of attaining
sustainable growth and overall development. Amazon’s CEO, Jeff Bezos always believes in
creativity and innovation and believes in taking his subordinates along with the organization
(Oduh, et. al., 2018). In relation to this, organization regularly conducts training and
development sessions in order to enhance their employees’ skills for the objective of boosting
organizational productivity.
Apart from the regular training and development programs, along with the CEO whole
organization believes in creativity and innovation and in order to think out of the box,
organizational management provides all required resources to its employees. This strategy has
helped organization to develop effective relationship with their employees which results in
employee retention along with aligning employees’ vision with the organizational vision (Jeston,
2014). In terms of moulding employees’ skills towards organizational vision, Amazon has