Applied Marketing Assessment

ASSESSMENT SUBMISSION & DECLARATION
QUALIFICATION UNIT NUMBER AND TITLE
PEARSON BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF) BUSINESS ENVIRONMENT
STUDENT NAME ASSESSOR NAME
QAZI IBRAR
DATE ISSUED COMPLETION DATE SUBMITTED ON
ASSIGNMENT TITLE APPLIED MARKETING
ASSESSMENT CRITERIA TASK NUMBER EVIDENCE PAGE NUMBER
PASS 1 TASK 1
PASS 2 TASK 1
PASS 3 TASK 2
PASS 4 TASK 2
MERIT 1 TASK 1
MERIT 2 TASK 1
MERIT 3 TASK 2
MERIT 4 TASK 2
DISTINCTION 1 TASK 1
DISTINCTION 2 TASK 2
PLAGIARISM
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LEARNER DECLARATION
I CERTIFY THAT THE ASSIGNMENT SUBMISSION IS ENTIRELY MY OWN WORK AND I FULLY UNDERSTAND THE CONSEQUENCES OF PLAGIARISM. I
UNDERSTAND THAT MAKING A FALSE DECLARATION IS A FORM OF MALPRACTICE.
STUDENT SIGNATURE: DATE:

Contents
Task 1 (LO1 and LO2)...............................................................................................................................2
Toyota Indus Pakistan automobile manufacturer:..................................................................................2
Objectives/Goals/Aims of company:.......................................................................................................2
Sector in which Toyota operates:............................................................................................................2
Organization size and operations:...........................................................................................................2
Legal Structure:.......................................................................................................................................2
Key stakeholders:....................................................................................................................................2
Pakistan Suzuki Motors:..........................................................................................................................3
Objectives and goals of Pakistan Suzuki motors:.....................................................................................3
Sector Pakistan Suzuki motors operate in:..............................................................................................4
Organization size and operations:...........................................................................................................4
Legal structure:........................................................................................................................................4
Key stakeholders of Pakistan Suzuki Motors:..........................................................................................4
Honda Atlas Cars.....................................................................................................................................4
Objectives and goals of Honda Atlas.......................................................................................................5
Sector in which Honda Atlas operates.....................................................................................................5
Organization size and operations:...........................................................................................................5
Legal structure:........................................................................................................................................5
Key stakeholders of the Honda Atlas:......................................................................................................5
Comparison between three automobile companies:..............................................................................6
Organization Structure of Toyota Indus motors:.....................................................................................6
Organizational structure of Pakistan Suzuki Motors:...............................................................................7
Organization structure of Honda Atlas:...................................................................................................9
Task 2(LO3 and LO4)..............................................................................................................................10
PESTLE analysis on Toyota Indus Motors:..............................................................................................10
The interrelationships these internal factors and external factors........................................................11
Decision Making on the basis of SWOT Analysis:...................................................................................11
Impacts that both macro and micro factors have upon business objective and decision-making.........11
References:............................................................................................................................................13

Task 1 (LO1 and LO2)
a) Investigate and Explain the different types of organizations in term of following features:
Solution:
Toyota Indus Pakistan automobile manufacturer:
Toyota Indus Pakistan is a subsidiary of Japanese multinational automobile manufacturing company
Toyota and is based in Karachi. It was built with the partnership of house of Habib, Toyota Tsusho and
Toyota Motors in 1990. They are authorized dealers of various Japanese cars and of spare parts. The
plant is located near port bin Qassim outside Karachi. They sale cars, SUVs, pickups, buses and vans.
Indus motors has played an important role in the supply chain of local industry. Pakistan is the highest
corolla car selling in Asia. [Wikipedia]
Objectives/Goals/Aims of company:
Objective of Toyota company is very simple. For Toyota customer is really important and is of first
priority so their main objective is to make sure that the product is available at the right time, at the right
price and of the right quality by doing this they Toyota will be able to support their retailers, dealers,
sales entities and partners across the world so they can full fill the demands of customers.
Sector in which Toyota operates:
Toyota in public sector company. Toyota is the joint venture of various companies of Pakistan but its
profile is made for public appearance that’s why it is a public sector company.
Organization size and operations:
As have mentioned before Toyota is the joint venture of House of Habib, Toyota Tsusho and Toyota
motors japan. They manufacture various cars form commercial to sports car range. In commercial they
sale Hilux in light passenger they sale Corolla and in sports they sale Fortuner. It is located on 107-acre
site in port Qassim Karachi. They have strong network of distribution 46 independent and 35 deal ships
across the country.
Legal Structure:
Toyota is the joint venture of various companies in Pakistan and it is public limited company.
Key stakeholders:
Toyota has always concerned about their stakeholders so they take disparate measures to perform CSR
corporate social responsibility. Following are the main concerned stakeholders of Toyota.

 Employees:
Toyota provides the job security, career development opportunities and fair employment practices so
that their employee don’t feel threaten by the overall changes in the society.
 Customer:
Their second priority is their customer and they always want to provide good quality and fair prices to
them.
 Investors:
Investor’s keen interest is always about profit and Toyota gain this interest by becoming globally strong
 Environment:
Toyota has made many strategies just to target the corporate social responsibility and for the benefits of
their stake holders.
 Communities:
Toyota has made many community support programs like education and health programs.
Pakistan Suzuki Motors:
Pakistan Suzuki motors is the joint venture of government of Pakistan and Suzuki motors of Japan
formed in 1982. Initially Suzuki motors of japan own 25% of shares which gradually increased now own
73.03% of shares. Pakistan Suzuki motors is the leading company of Pakistan by having more than 60%
of market shares. It also deals in Suzuki used cars. Pak Suzuki is also inventing in glass making company.
Mehran is the most famous car which is produced and assemble in Pakistan but mostly Mehran lacks the
basic safety features like air bags Ac’s etc. They make different varieties of vehicles some famous are
Bolan, Alto and swift. They also produce motor cycles. [Wikipedia]
Objectives and goals of Pakistan Suzuki motors:
Pakistan Suzuki is leading organization in Pakistan because of its prices and the loyalty of customer but
still there are some objectives and goals which Pakistan Suzuki motors wants to achieve. Following are
the objectives.
 Increase the efficiency of the product

 Promote automobile vending industry
 Take care of their stake holders to gain respect and trust.
Sector Pakistan Suzuki motors operate in:
Pakistan Suzuki Motor is a semi government organization at the start when it was form it was
government organization but now Suzuki motors japan own 73% of shares so it has become semi
government organization.
Organization size and operations:
Pak Suzuki motors is located in industrial area of steel Karachi. Its total area is 259,200 m2 which 64
acres. They have multiple facilities to operate with like press shop, welding shop, paint shop, engine and
assembly shop. They work in 2 shits so they have double capacity. They make cars and LCVs 150,000 per
annum and motor bikes 44,000 units per annum.
Legal structure:
It was formed in 1982 with the venture of government and Suzuki motors japan. Initially japan owned
25% of its share but now it owns 73% so which makes it semi government facility which works under
both government n private sector.
Key stakeholders of Pakistan Suzuki Motors:
Pak Suzuki motors has always looked after their stakeholders especially their customer because of their
loyalty of brand they have also now working on the CSR corporate social responsibility to keep their
stakeholders happy. Following are the key stakeholder’s priority wise.
 Customers
 Investors
 Environment
 Government
 Community service
Honda Atlas Cars.
Honda Atlas car is the subsidiary of Japanese car makers Honda. It was formed in 1992 with the joint
venture of Honda and Atlas group of Pakistan. It is based in Lahore Pakistan. The company trade its
share in stock exchange. It is authorized of assembling and also selling spare parts of automobiles. They
have basically six dealerships in Lahore, Karachi and Islamabad. They manufacture cars and SUVs like
Honda civic, city and Honda BR-V HR-V. They also manufacture the automatic cars. They are one of the
largest tax payers in private sector which make them the best employer. They are also currently making
motor bikes of good quality which had made brand loyalty customers across the country. [Wikipedia]

Objectives and goals of Honda Atlas.
The main goal or objective of Honda Atlas are as follow.
 To increase the performance efficient and quality
 To know the customer demand and needs
 To determine the factors which determine customer preferences and demands for bikes and
cars.
Sector in which Honda Atlas operates.
Honda Atlas is the largest tax payer of Pakistan private sector, so basically it operates in private sector as
it is the join venture of two private companies.
Organization size and operations:
Honda Atlas was initially formed in Lahore but currently there are two plants operation one in Karachi
and other is in Sheikhupura. In Karachi it is located at F-36 estate avenue Karachi. It is spread over 5
acres and this plant only produce CD-70 only. Sheikhupura plant is located 26-27 km Lahore Sheikhupura
road. The plant was built in 1981 and is on 27 acres. This plant manufactures many cars and bikes. Its
exports to Bangladesh and also have capacity of 750,000.
Legal structure:
Honda atlas is a joint venture of two companies and it is a private limited company.
Key stakeholders of the Honda Atlas:
Honda has always put the needs of their stakeholders first and made quite appealing policies for them.
Following are the key stakeholders of the company.
 Employees
 Suppliers
 Customers
 Investors
 Communities and media
 Government
Comparison between three automobile companies:
Differences Similarities
The basic difference between all the three
companies is their legal structure. one is semi
government and other 2 are private companies.
They give different importance to their stake
holders also they manufacture close to but
different products. Their infrastructure is also
different.
The basic similarity is that all are the subsidiary of
Japanese car manufacturing company moreover
all make automobile so they deal in the same
industry. They all focus on efficiency and quality
first.
b) Explain the various functions/departments for the chosen three organizations:

Organization Structure of Toyota Indus motors:
On left hand side are the board of directors in the middle is the management team and on the right-
hand side is technical team. This is corporate structure of the company and that is how basically it
works. All the directors take the strategic decision and deliver it to management now its managements
job to implement the decisions and achieve those goals. Following are the departments working under
management section of Toyota Indus motors.
Departments:
 After sales:
Its job is to keep on check that all the sales are going fine or not any issues and mistake they are
responsible to handle that stuff.
 Administration:
Their job is to keep the flow of information through the organization and deals with all the upfront
things of organization:
 IT

They are responsible for the information infrastructure of the organization.
 Plant Administration:
They are responsible for the information about the manufacturing of the cars also they keep them up to
date about the deliveries company have to make.
 Plant engineer and maintenance:
They keep check and balance of the plant and operate machinery.
 Product development:
It is the duty of development team to give something innovative so that they can launch new product or
update the existing product.
 Legal:
Responsible to handle all the legal affairs of the organization.
 Strategy and regulation:
They make strategy and regulation to achieve short term objectives and goals.
 Technical:
All the technical features are their responsibility.
 HR:
Hiring, firing and making pay roles with incentives are their responsibility.
 Sales and Marketing:
From launching the product till making its brand name proud is their responsibility.
Organizational structure of Pakistan Suzuki Motors:

On their left side are board of directors in which CEO communicates all the information to CFO and
other middle management departments then all the departments communicate with their
corresponding departments. Their organizational structure is more of hierarchal organizational structure
from top to bottom and bottom to top.
Departments:
 CFO
Deals with all the banks and is responsible for financial aid and investments.
 Distribution and logistics:
Responsible for all the distribution of the spare parts across the country.
 HR
Responsible for hiring training and firing.
 Marketing and sales
Responsible for brand management, sales, retail, and after sales.
 Production:
It looks after the production planning and controlling.

Organization structure of Honda Atlas:
In Honda Atlas organizational structure HR and audit committee has direct link with board of directors.
So, the check and balance in this organization is pretty tight and rest of management is liable to answer
CEO.
Departments:
 Audit committee:
 HR
 Sales
 After sales
 Production
 Production planning and controlling
 Supply chain
 Commercial planning
 Finance
 Quality assurance
 HR with corporation affairs
 IT

Task 2(LO3 and LO4)
a. Using PESTLE analysis, identify and discuss the various macro environment factors that impact
organizations, highlighting the positive and negative impacts, supported by examples.
PESTLE analysis on Toyota Indus Motors:
Toyota Indus motors not only influence by external global factors but also national factors which makes
difficult for company to exploit its resources and opportunities. So, to stay a head Toyota do PESTLE
analysis. Following is the result of Toyota Indus’s PESTLE analysis. [professor Francis J. Aguilar]
1. Political Factors:
In following ways political factors influence.
 They can have plenty of opportunity if there is political stability in country
 If there are free trade agreements
 Government should support the ecofriendly products
 The main factor is political for company which provides many opportunities
2. Economic factors:
 Weaker Rupees vs Dollar is a threating factor.
 Slow growth of economy is also creating the difference from other companies.
 Rapid growth of developed countries is a drawback in potential growth.
3. Social factors:
 Interest is increasing in hybrid cars because of demand.
 Interest is increasing in electric cars for corporate social responsibility.
 The wealth gap is increasing because of even distribution of wealth.
4. Technical factors:
 Trend of E-commerce is an opportunity.
 Mobile use is increasing can be used as an opportunity. They are trying to apply internet of
things in the cars for customer benefits.
 Cybercrime is a threat which can also be dealt with.
5. Environmental factors:
 Climate change is a cause which is putting pressure on company to make more ecofriendly cars.
 Declining oil reserves is also one of the reasons of making electrical cars.
 Business sustainability is also necessary.
6. Legal factors:
 Improve property laws to create more opportunities.
 To follow the complex environmental laws for opportunities.
 Also follow consumer laws to keep up to date.
b. Using SWOT analysis; identify the key Strength and Weaknesses of your chosen organization.
SWOT analysis:
For every company it is important to know the strength, weakness, opportunities and threats for this
purpose SWOT is conducted to analyze. [Albert Humphrey]
Following is the analysis for Toyota Indus:
1. Strengths
 Strong brand image
 Global supply chain

 Innovation capabilities
2. Weakness
 Organizational is hierarchal
 Organizational secrecy
 Product recall in recent years
3. Opportunities
 In developing countries market is growing
 Cars with efficiency of fuel demand is increasing
 Advancement in electric demand is increasing
 Weak rupees vs dollar
4. Threats
 Low cost competitors
 Innovation by competitors
The interrelationships these internal factors and external factors
External factors mostly create the opportunities for the organization. Like firm can focus on their
product and can exploit the opportunities from the market. Toyota can improve their business by using
their current market position but Toyota must also focus on other external threats like increasing wealth
difference and cybercrime threats. Technology and innovation can also be an opportunity created by
internal and external both factors.
Decision Making on the basis of SWOT Analysis:
Through SWOT analysis identifies the opportunities for the business as well as threats. Toyota needs to
face its threats from competitors by be innovative and find better opportunities. Company can also work
on their cultural decision and problem solving.
Impacts that both macro and micro factors have upon business
objective and decision-making
Businesses cannot operate alone they always need help from their neighborhood companies. So, when
you deal on local level micro factors affect the business and when on international and national level
macro factors effect. You need to pay attentions to these factors for company’s betterment. Following
are the factors which can affect business.
 Large economic trends:
In this you need to examine overall business environment that is it stable or not.
 Local trends:
In this do not just focus on close premises of your business but also look trends from you customers
perspectives.
 Distortion of media:
Bad news can create really bad scenarios for your business. It can hurt your business both on local and
international level.
 Company finance:

Sometimes your company face problems of financing. You should always be prepared for that because
mostly opportunities are availed by money.
 Balanced decision:
You should balance between local and international dealings. You cannot rely on any one side and this
is necessary for business.
Following are the types of business structures:
 Sole Proprietorship
In this business structure there is only one owner and he handle or manages the business alone.
 General Partnership
When business starts on partnerships.
 Limited Partnership
In limited partnership the liabilities on the partners are limited.
 Corporation
Corporation is Legal entity in eyes of law and is separate from its owner.
 Nonprofit Corporation
Organizations whose primary objective is not to earn profit.
 Association
Organization structure associated with certain community or society.
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