Assessment Task 3 Services BSBMKG413

Assessment Task 3 BSBMKG413 Promote products and
services
Final report
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© 2015 Innovation and Business Industry Skills Council Ltd Page 1 of 6

Assessment Task 3 BSBMKG413 Promote products and
services
Table of Contents
Part One – Executive summary...............................................................3
Part Two – Analysis................................................................................. 4
Part Three – Conclusion..........................................................................5
Reference Lists....................................................................................... 6
© 2015 Innovation and Business Industry Skills Council Ltd Page 2 of 6

Assessment Task 3 BSBMKG413 Promote products and
services
Part One – Executive summary
In order to generate greater customer interests and brand awareness, a promotional
marketing campaign was designed and then subsequently conducted. In the
promotional campaign, the Company aimed at integrating social and digital
promotions with those of traditional media as well. In this scope of analysis, an
evaluation of the conducted promotional activity is done. The evaluation was
conducted to ensure whether the campaign was successful in terms of attending to its
target audience or not. In this analysis evaluation along with monitoring of key
business and promotional activity is done to analyse effectiveness. A target market
survey is conducted to understand feedback on the current marketing campaign. A
planning process and survey by means of interview method is done for collecting
feedback and then proposing improvement strategies.
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