The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Contents
Introduction......................................................................................................................................3
Part 1................................................................................................................................................3
What is marketing...................................................................................................................3
What is marketing mix and where communication mix fits?.................................................3
What is digital marketing.......................................................................................................4
What is social media marketing.............................................................................................4
Why digital marketing and social media marketing is all important......................................5
Part 2................................................................................................................................................5
Examples of social media contents.........................................................................................5
Screenshots of campaigns and models and standards for digital marketing..........................6
Why social media content is effective....................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
Books and journals...............................................................................................................10

Introduction
Marketing is the procedure which is conducted by organisations in order to promote their
trade products and services. It is considered as a set of activities that is used for communicating,
exchanging and delivering of the offers which have the values to the customers, clients and
partners (Kasekende, Nasiima, and Otenge, 2020). It contains of various types of tool and
techniques these are content marketing, social media marketing and internet marketing. Social
media marketing and digital marketing both are very important for the company in order to make
success of their organisation. In this given report, it covers discussion about marketing, digital
marketing and social media marketing. Then it consists of examples of social media marketing
and some of the models for digital marketing.
Part 1
What is marketing
Marketing is the process which refers to the activities which are undertaken by the
organisation in order to promote their products and services. This helps them in bringing
increasing in their profits and revenues. It consists of promotions, advertisements, direct
marketing and personal selling etc to attract customers as well as engaging them with the
products and services company is selling. Basically, it is concerned with the potential customers
who are interested in organisation products and services. It is focusing on the marketing trends
and behaviour of customers in order to implement organisational strategies to enhanced and
retain customers by satisfying their needs and wants.
What is marketing mix and where communication mix fits?
Marketing mix is referring to the combination of various activities and actions that are
being used by many of the company in order to promote their goods and services. Marketing mix
consist of four elements. These are product, price, promotion and place. Ten there are further
more Ps which are coming in this marketing mix these are people, physical evidence and process
(Kordrostami, and Rahmani, 2020). These elements are made how company is launching tehri
specific products in the market and among competitors. Let discuss about this concept in detail:
 Price: Price is declared as value of the products and services which is being launched by
company and what a customer wants to pay for a particular product. Price is set according
to the market segments and according to the needs of customers.