Communication and Learning in Business: A Case Study of Jaguar Land Rover

This presentation focuses on the importance of effective communication and range of learning styles in the business setting, using Jaguar Land Rover as a case study. It explores the factors influencing communication and learning, communication theories, and the application of communication skills in the company. The presentation also discusses the challenges faced by Jaguar Land Rover in terms of customer satisfaction and the hiring of new employees in the customer service department.

ASSESSMENT

Table of contents
■ INTRODUCTION
■ MAIN BODY
■ Overview of company
■ Importance of effective communication
■ Range of learning styles
■ Factors influencing communication and learning.
■ Communication theories.
■ Application of communication skill in business setting
■ CONCLUSION
■ REFERENCES

INTRODUCTION
■ Communication plays a crucial role in being a source of information to different
organization members in the decision-making process.
■ On the other hand, organization learning will create a suitable environment to flourish
the productivity and profitability of a firm.
■ Jaguar Land Rover Limited is a British multinational automotive company with it
headquarter in Whitely, UK and subsidiary of the Indian automotive company TATA
Motors Saadat, V., & Saadat, Z. (2016).

Overview of company
■ Jaguar land rovers are the British company with a
great level of global capabilities in manufacturing and
engineering.
■ The firm is pioneering customer centric approaches in
business which make people establish better
connections with brands.
■ Company is practicing different policies and
procedures to deliver sustainable, long term and
profitable growth.

Importance of effective communication
■ Communication is not only capable in improving the
performance of employees but all the related stakeholders.
■ The most successful organizations have always established
two-way communications which include both internal and
external people.
■ Company have their two important department i.e.
‘Customer Services’ and ‘Customer Satisfaction’ whose
leader and manager need to have established effective
communications with new employees joining the
company.

Range of learning styles
Learning styles have referred to the significant range of competing and consented theories which have aimed to
account for the difference in the individuals learning in significant manner.
Visual Learners
■ These types of learners have preference over visual learning for observing things which have inclusion of different
pictures, diagrams, written directions and more
Auditory Learners
■ These learners are subject in matter reinforced by sound. They prefer lectures over reading notes along with using
their own voice to reinforce a level of new concepts and ideas
Kinaesthetic Learners
■ These are known as tactile learners with experiencing or doing things. They are involved in acting out different
events and building up their own understanding of differ concepts

Factors influencing communication and learning.
 Intellectual factors
■ Managers have to look into different strategies for employees who
have low and high intelligence skills.
 Learning focus
■ Similarly, the lack of focus in the learning process can be turned out
to be the result of the faulty instruction and inefficient method to
accomplish the significant task.
 Mental factor
■ Employees and managers have major differences in attitude which
are some types of kinaesthetic elements
 Emotional factors
■ The emotional factors open up such as cooperation and rivalry have
been directly related to complex psychology of motivation

■Communication factor
 Conceptual clarity
■This is an important factor of communication in order
to give proper shape to the thoughts and develop the
idea in a meaningful manner.
 Linguistic
■ The process of communication needed to be done in
both oral and written manner. There is a need to have
knowledge and level of understanding between the
sender and receivers.
 Moods and receptivity
■Communication becomes purposeful when the
communicator shows enthusiasm and the Receiver
shows receptivity

Communication theories.
■ Human communication has the need to be conceptualized, theories and mainly through
communication process and interaction.
■ Communication is good managements. Currently the company is facing severe levels of changes in
terms of internal and external aspects.
■Actor Network Theory
■ This theory has clear suggestions over Human and non-human factors which are equally influential in the
success of the technological innovations and scientific knowledge creations.
■ Communication accommodation theory
■ This theory signifies a manager and employee or any group of people have proper adjustments to
communication style.
■ There is an exchange of verbal and non-verbal’s style through way of divergences and convergence

■Cognitive dissonance theory
■Cognitive dissonance theory is the psychological conflict resulting from holding two contradictory
or incomplete beliefs. As per this theory there is a need to have creation of balance in belief.
therefore, in order to have reduction in dissonance and avoiding opposing views to act upon the
action.

Application of communication skill in business setting
■The managers of the Jaguar Land Rover have the need
to understand and analyse the differ learning styles of
existing and new employees in order to make the
significant strategies and application of communication
theory in order to reduce the current issue faced by the
company
■Active listening skills
■ Active listening skills help is showing value in
opinions as equal partners and benefiting the greater
good.
■Interpersonal communication skills
■ Interpersonal communication skills are helpful in
building strong trust relationships with key
stakeholders in the business

■Verbal skills
■ There is a needful ability to communicate information in clear and a verbal manner along with
being concise and specific
■Team work skills
■ Team work skills have effectively communicated putting aside personal differences and working
towards the development of common goals
■Networking skill
■ Reaching out to have usually beneficial solutions along with understanding leverage will have
a better level of motivation. A large business network

CONCLUSION
■ From the above report, it can be concluded as the jaguar is facing high levels of customer
satisfaction issues in the geopolitical and pandemic situation. There is a new set of employees hiring
in the customer satisfaction and customer service department. Managers have to analyze the employee
and their significant style with a combination of communication theories. Managers have the need for
implication of important communication skills to run the business in an effective manner.

REFERENCES
■Books and Journals
■Saadat, V., & Saadat, Z. (2016). Organizational learning as a key role of organizational success. Procedia-Social and
Behavioral Sciences, 230, 219-225.
■Park, S., & Kim, E. J. (2018). Fostering organizational learning through leadership and knowledge sharing. Journal
of Knowledge Management.
■Barão, A and et.al., (2017). A knowledge management approach to capture organizational learning networks.
International Journal of Information Management, 37(6), 735-740.
■Liao, S. H and et.al., (2017). Assessing the influence of leadership style, organizational learning and organizational
innovation. Leadership & Organization Development Journal.
■Tortorella, G. L and et.al., (2020). Organizational learning paths based upon industry 4.0 adoption: An empirical
study with Brazilian manufacturers. International Journal of Production Economics, 219, 284-294.
■ Online
■Organizational Learning 2020. Available Through. < https://www.valamis.com/hub/organizational-learning>
■What are Learning Styles. 2016. Available Through.
■< https://www.psychologytoday.com/us/blog/mouse-man/201504/what-are-learning-styles>