Development of an Entrepreneurial Opportunity for H2 OPH

Assessment/Essay

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
1) Market attractiveness and micro level................................................................................4
2) Target segment benefits and attractiveness; Industry domain that addresses macro level 4
3) Industry attractiveness and micro level..............................................................................4
4) Sustainable advantage; Team domain comprising three sub-domains-.............................4
5) Mission, aspirations, propensity for risk............................................................................4
6) Ability to execute on Critical Success Factors and............................................................4
7) Connectedness up, down and across value chain...............................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
(Books and Journals)..............................................................................................................6

INTRODUCTION
Entrepreneurship is a basic concept adopted by an individual or group of individuals
called entrepreneurs for setting up a new business venture and managing its various function.
Risk taking initiatives play a major role for entrepreneurs willing to grab any entrepreneurship
opportunity by identification of consumer demand and feasibility of their products at
marketplace (Mrożewski and Kratzer, 2017). The following essay denotes a development of an
entrepreneurial opportunity that is name as H2 OPH it has a new concept that is refillable bottled
drinking water that is cost effective and at same time can assist in sustainable development for
the environment. Presently there is analysis of H2 OH that is developing a new concept of
refillable bottled drinking water that can be highly cost effective for the target segment of
customers.
Business description:
The present business idea is based on development of new entrepreneurial opportunity
where there is a new refillable bottled drinking water that is developed for customers. It is very
crucial to ensure its suitability for the environment (Yang,, Kher and Lyons, , 2018). H2OH is a
company that is having a vision to provided bottled water to customers with proper hydration
and inclusive of all the other associated health benefits. The main advantage of this new business
idea is that it is aimed to reduce the unnecessary plastic waste that are being created. The main
objective of this business idea is to work towards a suitable development scenario so that there
can be use of opportunities that are prevailing in the market with right product development.
There can be use of unique reemployment of services in specially the densely populated areas. It
is going to lead towards use of bottles that will include nothing related to plastic but made up
with complete recyclable materials.
MAIN BODY