Refurbishment Analysis of Hunter Resort

Asset Management

Table of Contents
Introduction......................................................................................................................................3
Refurbishment analysis....................................................................................................................3
Quality and design needs of the target market.............................................................................3
Provided refurbishment design and facilities..............................................................................3
Economic viability of the refurbishment.....................................................................................3
Environmental sustainability of the refurbishment......................................................................3
Financial value and development return......................................................................................3
Identification of the stakeholders affected by the refurbishment................................................3
Approach to provide positive results to involved stakeholders...................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

INTRODUCTION
The present study is based on the refurbishment analysis of a hospitality firm named Hunter
Resort, the study considers the refurbishment on the basis of quality and design needs of
customers, and state the design and facilities provided by the refurbishment to the target market.
Along with this, the study also covers the economic viability, environmental sustainability,
financial value and development return of the refurbishment. The study will also identify the
stakeholders who will be affected by this project while providing an optimum approach that can
be useful in presenting positive results to all stakeholders.
REFURBISHMENT ANALYSIS
Quality and design needs of the target market
Since the target market of the resort is families, groups or personal travellers, so keeping this on
mind refurbishment will be initiated by considering their needs, expectations and demand.
Further, this specific target market, generally prefers visiting those resorts which are more
comfortable, convenient, aligned with fast services, excellent quality, attracting interior and
design breathtaking views and sceneries.
The designing will help in differentiating the hotel from the rushed market. The resort
undergoing from the renovation would be most expected to prevent a fall in revenue and re-
consider that it offers a new and more reliable guest experience based on their needs. (Zemke,
Zhong & Raab, 2019)Market surveys have also been considered on the design of the resorts, and
the results are satisfactory, it can be said that the heritage property will provide such qualities
and design which will be different from other competitors, and it is also surveyed that none of
the competitors nearby would have such vineyard, accommodation and designing.
The qualities provided by the hotel would be top-notch, and the design would be given to the
resort by considering the customer need, interior designers and construction and designing
experts (Lee, Honda, Ren, & Lo, 2016). In this way, all would be approved by planners,
contractors and constructors, and resort would be given a new shape and structure that would be
compelling, full of edge and appealing.