Management and Leadership Assignment 2022

Running head: MANAGEMENT AND LEADERSHIP
MANAGEMENT AND LEADERSHIP
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MANAGEMENT AND LEADERSHIP1
Executive Summary
The main aim of this report is to offer inclusive insights regarding the key idea of CSR and
fundamental elements of CSR, which would take along achievement to many organizations. In
addition to this, the paper has highlighted explanations, which led to the failure of CSR in
Unilever. The method used to obtain information for this report was performed through
secondary analysis. The findings show that Corporate Social Responsibility (CSR) is a self-
controlling business model which facilitates an organization to be socially responsible to its
stakeholders and the public. There is a connection between CSR and Total Quality Management
(TQM) in the sphere of contemporary business management. Moreover, there is a fundamental
factor to suppose corporate culture to in manipulating unification of businesses. Owing to the
cumulative exertion and involvedness of change management as mergers typically include
numerous integration issues and uniting business enterprises is probable to be further challenging
when integrating with different organizational values as well as cultures. The conclusion states
that corporate social responsibility as a far-reaching concept must encompass of numerous forms
relying on the company as well as industry. Organizational philosophy is thoroughly related to
basis of CSR standards, morals which redirect organization’s beliefs, managerial strategies as
well as transparency within the business other than with external shareholders. The
recommendation is that companies like Johnson & Johnson, Estee Lauder and Newell Brands
must be socially responsible must become more explicit and positive in relation to desired social
impacts.

MANAGEMENT AND LEADERSHIP2
Table of Contents
Introduction......................................................................................................................................3
Background..................................................................................................................................3
Findings/Analysis............................................................................................................................4
Explanation of CSR Activities.....................................................................................................4
Analysis of Unilever's Unsuccessful CSR approach...................................................................5
Significance of successful CSR in Other Organizations.............................................................7
Social Responsibility and Shared Value..................................................................................7
Recommendation for other organizations to implement CSR activities.........................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

MANAGEMENT AND LEADERSHIP3
Introduction
Background
Corporate Social Responsibility (CSR) is expanding in practice, as modern businesses are
seeking to develop through social as well as environmental sustainability initiatives (Tien &
Hung Anh, 2018). CSR as theoretical concepts has been promoting values, approaches and
initiatives further contributing to improved performance in every aspects of business operations
and expecting increased levels of enthusiasm, cultural integrity and transparency from
employees. CSR has been found to enhance the quality of organization and its successes
(Lawrence, Rasche & Kenny, 2019). Thus, there has been found a link between CSR and Total
Quality Management (TQM) in the domain of modern business management. Furthermore, there
is an underlying factor to expect corporate culture to in influencing merger of businesses. Due to
the increasing difficulty and complexity of change management and since mergers usually
include various integration issues; combining business enterprises is likely to be more
challenging when merging with different organizational values and cultures. Furthermore, in the
view of Jurietti, Mandelli and Fudurić (2017), important content of organizational culture
integrates CSR concepts, which could be explained as improved target standards of business
organizations and taking accountability for the functioning of the society. Organizational culture
is closely associated with foundation of CSR values, which reflect organization’s philosophy,
managerial tactics, and transparency within the organization as well as with external stakeholders
(Bettridge & Whiteley, 2016).
Aims- The following report will firstly aim to explain the key concept of CSR and underlying
factors of CSR, which would bring success to many organizations. Secondly, the paper will