Operational Improvement Assignment 2022

Running head: EFQM
EFQM and Operational Improvement
Name of the Student:
Name of the University:
Author Note:

EFQM1
Table of Contents
Executive Summary:........................................................................................................................1
Brief summary and critique of the EFQM model:...........................................................................1
Advantages of EFQM:.............................................................................................................1
Disadvantages of EFQM:............................................................................................................2
Part i. Sustainable relationships of MacDonald’s with partners and suppliers:..............................3
By ensuring profits:.....................................................................................................................3
Enabling suppliers and business partners to improve their performances:..................................4
Part ii. Management of buildings, equipment and resources by MacDonald’s in sustainable ways:
.........................................................................................................................................................5
Criterion 5. Processes, Products and Services:................................................................................6
Part i. Definition of key processes required to deliver MacDonald’s strategy:...........................6
Part ii. Development of new, innovative products and services:.................................................8
Part 2. One supply chain management strategy which MacDonald’s could pursue to drive
business excellence:.........................................................................................................................8
Conclusion:......................................................................................................................................8
References:....................................................................................................................................10

EFQM2
Executive Summary:
The European Foundation for Quality Management or EFQM is a non-profit making
organisation based in Brussel, the capital city of Belgium. The organisations aims to boost
competitiveness and sustainability in the companies operating in Europe. The EFQM model
developed by the body can be adopted by business organisations to achieve profitability,
innovation, sustainability and learn from each other (Efqm.org. 2019). The aim of the paper
would be exploring the adoption of EFQM in a multinational company. The company which
would lend the background for the research would be none other than the largest fast food chain
in the world, MacDonald’s.
Brief summary and critique of the EFQM model:
The EFQM or the European Foundation for Quality Management model is a model which
can be applied by companies to attain excellence in operations. The model consists of eleven
elements which are shown in the figure below
Advantages of EFQM:
The first advantage of the EFQM model is that the model can be applied by companies
from different industries. Kauppila et al. (2015) mention that EFQM model can be applied across
different sectors and industries. The second advantage of EFQM model is that it enables
business organisations to improve their quality of products and ensure customer satisfaction.
Androniceanu (2017) opine that customers consider product quality as an important criteria
while purchasing products. The third advantage of EFQM is that the model enables business
organisations to boost their revenue generation. In fact, this advantage of EFQM is one of the
drivers of adoption of the model among the leading multinational companies.

EFQM3
Figure 1. The new EFQM model
(Source: Efqm.org. 2019)
Disadvantages of EFQM:
The first disadvantage of EFQM is that it reality using self-assessment does not
guarantee improvement in quality. Lee and Chin (2017) opine that self-assessment may
apparently enable business organisations to improve their quality but in reality self-assessment
may not always lead to quality improvement. The second disadvantage is that the very essence
of the EFQM, integration of management, functional departments and the stakeholders is always