Assignment 1: Diagnosing the causes of the organisational

Assignment 1: Diagnosing the causes of the organisational challenge (individual)
I. Introduction
As technology accelerates at an exponential rate, the opportunities for developing
mobile applications are at an all-time high. People are becoming increasingly reliant
on mobile devices for work. Customers and business partners are also demanding the
ability to engage with your organization via mobile applications. This jigsaw puzzle is
made up of several pieces; however, the mobile device is only one of them. Sensors,
big data analytics, automation, customer experience, and social media all play a
critical role in helping customers navigate the complicated digital world. Phalanx
spans a broad variety of capabilities that are inextricably linked. Organizations
looking to expand their business to mobile platforms may benefit from Phalanx, which
includes support for enterprise-level mobile application development and app business
consultant. Furthermore, Phalanx is the only one that can offer the whole spectrum of
application development services, from ideas to user acquisition and marketing.Also,
our whole way of life has been altered by the COVID-19 epidemic, which is
considerably more than a health issue. The COVID-19 pandemic lockdown, social
distance, and other protective measures have boosted online market consumption and
hastened the growth of digital commerce. Therefore, Phalanx attendance is a lifeline
for conventional companies.
II. Brief background of Phalanx and Problem Identification
Established in 2021, Phalanx is led by a decent team that consists of Mr. Duc
Minh working as a CEO and founder, Mr. Tien Ta working as a chief technology
officer (CTO), Ms. Hai Yen working as a user interface/user experience
(UI/UX)designer, a developer team taking in charge of writing codes and
developing apps, a business development team responsible for looking for new
customers and taking care of existing ones, and the tester team in charge of
identifying software faults or bugs in order to improve the overall quality of the
products.
2020 will be regarded in the future as the year when everything began to change.
The digital and e-commerce sectors have grown at an unprecedented and
unanticipated rate during the COVID-19 crisis. To clarify, companies who
collaborated with trusted digital providers and implemented automation into their
business strategy fared best during the pandemic, according to Gartner Inc., a
financial research group ( Patenna, 2020). It gave an example of a department
store that spent money on social media marketing. The company made the same
amount of money each week by having its own sales clerks host a live-streamed
event. At COVID-19, Rakuten Insight ran an online shopping poll and discovered
that 58.49 percent of Vietnamese respondents indicated they had increased their
online purchases. According to the same study's findings, the majority of

Vietnamese individuals surveyed indicated they buy online many times a month.
.
Phalanx, which was developed in the context of Covid-19, assists conventional firms
in swiftly establishing an e-commerce platform capable of adapting to consumer
demands. Although Phalanx offers clients comprehensive and affordable application
development solutions for businesses, Phalanx still meets some difficulties with brand
awareness, number of clients, and finance.
III. ExternalFactors Analysis(PESTEL)
1. Political
Although Phalanx offers vivid and user-friendly web designs that assure brand
awareness, and user interaction, all of which contribute to high conversion
rates, some Vietnamese government policies limit Phalanx from cooperating
with new clients. The fourth wave of the COVID-19 pandemic (emerged from
April 27) forced Vietnam to implement centralized isolation, home isolation,
in-place isolation, and even statewide social isolation for the first time in
history (Le et al, 2021). More seriously, shippers were only allowed to deliver
essential items (Linh, 2021) and to a single district (Anh& Hữu , 2021). These
kept Vietnamese consumers from shopping, despite enterprises attempting to
transition to online platforms. Buyers and sellers were powerless to act if the