Technology Entrepreneurship

Technology Entrepreneurship

Table of Contents
INTRODUCTION ..........................................................................................................................3
Executive summary .........................................................................................................................3
Description of problem statement....................................................................................................3
Description of the benefits of the project.........................................................................................4
Market analysis................................................................................................................................4
Target Audiences.............................................................................................................................5
Competitive analysis........................................................................................................................5
Resource and operational plan.........................................................................................................6
Financial analysis.............................................................................................................................6
Risk management.............................................................................................................................7
Preliminary Project plan..................................................................................................................8
Conclusion ......................................................................................................................................8
References .......................................................................................................................................9

INTRODUCTION
In the current time technology is the aspect which is highly required and adapted by
businesses in order to sustain and establish long term existence. On the other hand technology is
something which gives additional edge to the company to grow within marketplace in prominent
manner (Giones and Brem, 2017). In the light of rapid technology there are number of people
who are using self owned mobile devices in order cater their varied purposes. In this report a new
idea of smart device app which is an online shopping app is being inculcated by team members
in order to prepare a business case. This report is associated with decision making process of the
project investment of smart device app and cost benefit analysis of the same. On the other hand a
business case is prepared in this report which entails regarding various aspects of a project.
Executive summary
This report is covering aspects which are related to business case. In the business case various
factors are added such as defining the problem and benefits of the projects. Similarity an
analysis of competitors is performed so that to understand strategies which are adopted by
competitors. On the other hand an analysis of market is performed so that to analyse market
condition and to analyse target market.
Description of problem statement
In the current crisis of COVID 19, shoppers are not willing to go to the store and make
purchase and this is the reason that high sales decrement is faced by them. Due to decrease in
customer footfall business are making new plans in order to reinstate their business and attract
large number of customer so that to provide ease to them and meeting their standards and needs.
Due to the COVID-19 pandemic retail industry is facing huge crisis and declined market capture
and this is the reason that they are prone to incline towards digital shopping via using mobile
apps (Muriana and Vizzini, 2017). In order to sustain in the market and to overcome COVID
situation businesses are activating their online presence and developing mobiles apps to prove
the same. The major objective of this project is to enhance sales and customer footfall so that
stability can be unleashed in the market. On the other hand this mobile app is offering user
friendly platform which can be used by any person and provide assistance in enhancing their
shopping experience as well. Similarly as in current time online presence of each business is
highly acceptable and commendable this is the reason that they are required to prove their online