Diploma in Business Assignment PDF

ASSIGNMENT 1 FRONT SHEET
Qualification BTEC Level 4 HND Diploma in Business
Unit number and titleUnit 32: Business Strategy (574)
Submission date April 6, 2021 Date received (1stsubmission) April 6, 2021
Re-submission date Date received (2ndsubmission)
Student name Phan Huu Dai Anh Student ID GBS190316
Class GBS0714_PPT Assessor name Huynh Ai Van
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism.
understand that making a false declaration is a form of malpractice.
Student’s signature:

Grading grid
P1 P3 M1 M3

Summative Feedbacks:ResubmissionFeedbacks:
Grade: Assessor Signature: Date:
Internal Verifier’s Comments:
Signature & Date:

Assignment Brief 1 (RQF)
Higher National Certificate/Diploma in Business
Student Name/ID
Number:
Unit Number and Title: Unit 32: Business Strategy (574)
Academic Year: 2020-2021
Unit Assessor:
Assignment Title: ASSIGNMENT 1 – External audit
Issue Date:
Submission Date:
Internal Verifier Name:
Date:
Submission Format:
Format:
This assignment is an Individual report.
You must use font Calibri size 12, set number of the pages and use multiple line
spacing at 1.5. Margins must be: left: 2.54 cm; right: 2.54 cm; top: 2.54 cm and
bottom: 2.54 cm.
You should use in text references and a list of all cited sources at the end of the essay
by applying Harvard referencing style.
The recommended word limit is 1000-1500 words (+/-10%), excluding the tables,
graphs, diagrams, appendixes and references. You will not be penalized for exceeding

the total word limit.
The cover page of the report has to be the Assignment front sheet 1 (to be attached
with this assignment brief).
Submission
Students are compulsory to submit the assignment in due date (slot 15) and in a way
requested by the Tutor.
The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.
Remember to convert the word file into PDF file before the submission on CMS.
Note:
The individual Assignment must be your own work, and not copied by or from another
student.
If you use ideas, quotes or data (such as diagrams) from books, journals or other
sources, you must reference your sources, using the Harvard style.
Make sure that you understand and follow the guidelines to avoid plagiarism. Failure
to comply this requirement will result in a failed assignment.
Unit Learning Outcomes:
LO1. Analyze the impact and influence which the macro environment has on an organization
and its business strategies
LO3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a
given market sector
Assignment Brief and Guidance:
*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs
Assignment scenario.
Assuming that you are a corporate consultant at Deloitte LLP. Your company offers
various consulting services ranging from conducting internal and external analysis, strategic

planning, strategic implementation and strategy evaluation to companies in many different
sectors. At the moment, your company is having an order from company A operating in a
particular sector (which will be specified by your course tutor and each class will be assigned
a different sector to avoid plagiarism).
The CEO of company A wants your company to help them carry out a comprehensive
organizational audit including assessing both its internal and external environments. Based
on these analyses, they also wish to have some recommendations on which strategy they
should pursue in the future.
Your responsibility is to find relevant data and information from trustworthy sources,
process them rationally and present the findings and strategic suggestion as a formal
strategic report, which consists of three main parts:
Part 1: External analysis
Part 2: Internal analysis
Part 3: Strategic planning and evaluationAssignment 1 is the part 1 of the required strategic report.
Note: Each student should choose one specific real-life company working in the targeted
sector and they must register their chosen company to the tutor to get approval before
proceeding with their assignment.
Structure of the Report:
General introduction: the chosen company, main purposes and structure of the work.
Main contents of the report:
1. Identify the strategic context of the company:
Identify the mission, vision and objectives of the chosen company.
Explain the role of business strategy to obtain business objectives and goals in general

and by giving example(s).
2. Carry out the macro environmental audit for the chosen company by using
PEST/PESTLE framework. You should provide evidences from credible sources to
analyze each factor of PEST/PESTLE for the chosen company.
In order to enhance your work, you should make final comments on the importance
of macro environmental analysis for the strategic development of your chosen
company.
3. Carry out the industry/sector audit for the chosen organization by using relevant
analytical tools/models (e.g. the industry life cycle analysis, Porter’s 5 force model).
To improve your discussion, you should identify and discuss the critical success factors
for a company in the chosen market sector based on clear evidences/academic
journals.
4. Carry out a specific stakeholder analysis and devise a stakeholder mapping for the
chosen company. Besides, you should explain the significance of stakeholder analysis
when formulating new strategy.
5. Based on all external analyses above, identify and analyze the main opportunities and
threats (O&T from SWOT) that the company is currently facing.
A conclusion to summarize all the key findings and analysis must be presented. Plus, you can
conclude whether the chosen company is facing a tough/advantageous time.

Unit assessment criteria
Pass Merit Distinction
LO1. Analyze the impact and influence which the macro
environment has on an organization and its business
strategies.
LO 1,2,3 & 4
D1. Critique and
interpret information
and data applying
environmental and
competitive analysis to
produce a set of valid
strategic directions,
objectives and tactical
actions.
P1. Applying appropriate
frameworks analyze the impact
and influence of the macro
environment on a given
organization and its strategies.
M1. Critically analyze the
macro environment to
determine and inform
strategic management
decisions.
LO3. Evaluate and apply the outcomes of an analysis using
Porter’s Five Forces model to a given market sector.
P3. Applying Porter’s Five
Forces model evaluate the
competitive forces of a given
market sector for an
organization.
M3. Devise appropriate
strategies to improve
competitive edge and
market position based on
the outcomes.