SPSS Statistics Assignment

Assignment 2
SPSS Statistics Assignment
Student Name:
Instructor Name:
Course Number:
24 April 2019
-1-

Part A. Here is the output of an SPSS analysis. (10 points)
Correlations
Attitude toward
brand O: 1 =
negative, 9 =
positive
purchase
intention of
brand O: 1 =
very strong, 9 =
very low
Gender : 1 =
male, 2 = female
Attitude toward brand O: 1 =
negative, 9 = positive
Pearson Correlation 1 -.338** .174*
Sig. (2-tailed) .000 .013
N 202 202 202
purchase intention of brand
O: 1 = very strong, 9 = very
low
Pearson Correlation -.338** 1 -.066
Sig. (2-tailed) .000 .350
N 202 202 202
Gender : 1 = male, 2 =
female
Pearson Correlation .174* -.066 1
Sig. (2-tailed) .013 .350
N 202 202 202
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
(a) What are the hypotheses for this test? (3 points)
Answer
Three hypothesis were to be tested. These hypotheses are;
1. Null hypothesis (H0): There is no significant correlation between attitude toward
brand O and purchase intention of brand O.
Alternative hypothesis (HA): There is significant correlation between attitude toward
brand O and purchase intention of brand O.
2. Null hypothesis (H0): There is no significant correlation between attitude toward
brand O and gender.
Alternative hypothesis (HA): There is significant correlation between attitude toward
brand O and gender.
3. Null hypothesis (H0): There is no significant correlation between gender and
purchase intention of brand O.
-2-

Alternative hypothesis (HA): There is significant correlation between gender and
purchase intention of brand O.
(b) Report the results and interpret the results (7 points).
Answer
In the first hypothesis, a Pearson product-moment correlation coefficient was performed
to investigate the relationship between attitude toward brand O and purchase intention of
brand O. There was a weak but significant negative correlation between the two
variables, r = -0.338, n = 202, p = 0.000. This implies that an increase in the attitude
toward brand O levels would result to an increase in the levels of purchase intention of
the brand (brand O).
In the second hypothesis, again a Pearson product-moment correlation coefficient was
performed to investigate the relationship between attitude toward brand O and gender.
There was a weak but significant positive correlation between the two variables, r =
0.174, n = 202, p = 0.013. This implies that a female is likely to a high attitude score
toward brand O as compared to the males.
Lastly, the third hypothesis used a Pearson product-moment correlation coefficient to
assess the relationship between gender and purchase intention of brand O. There was a
weak and very insignificant negative correlation between the two variables, r = -0.066, n
= 202, p = 0.350. This implies that gender does not significantly relate with the purchase
intention of brand O.
-3-