Business Statistics

Running head: BUSINESS STATISTICS
BUSINESS STATISTICS
Name of the Student
Name of the University
Author Note

BUSINESS STATISTICS
Table of Contents
Answer to Part A.............................................................................................................................2
Hypothesis....................................................................................................................................2
Results and Interpretation............................................................................................................2
Answer to Part B..............................................................................................................................3
Hypothesis....................................................................................................................................3
Results and Interpretation............................................................................................................4
Answer to Part C..............................................................................................................................5
Hypothesis....................................................................................................................................5
Results and Interpretation............................................................................................................6
Bibliography....................................................................................................................................7

BUSINESS STATISTICS
Answer to Part A
The hypothesis can be understood to be the proposed explanation of a particular
phenomenon. The scientific method of a hypothesis requires it to be tested and the general
hypothesis are generally based on the observations which can be satisfactorily explained and
assessed with the help of various scientific theories. The hypothesis which has been made use of
in the given study can be understood to be as follows:
Independent Variable: Attitude towards the brand
Dependent Variable: Purchase intention of brand
Hypothesis
H1 (Alternative Hypothesis) = The Gender of an individual and the Attitude towards the brand
has a strong impact on the purchase intention of the brand
H0 (Null Hypothesis) = The Gender of an individual and the Attitude towards the brand has no
impact on the purchase intention of the brand.
Results and Interpretation
The test which has been conducted between the three variables can be understood to be
the Correlation Analysis. The correlation analysis can be understood to be a statistical analysis
which can be undertaken in order to determine the relationship which exists between the two
variables. In line of this, the correlation determines the extent to which the change in one of the
variable has an impact on the other variable. According to Mariappan (2019) , the correlation
coefficient between 0 to -1. Is known as negative correlation whereas the correlation coefficient