Different methods to extend and leverage brand

ASSINGMENT

Table of Contents
INTRODUCTION...........................................................................................................................2
QUESTIONS...................................................................................................................................2
Different methods used to extend and leverage brand.................................................................2
Firm managed in partnership and collaboratively both at global & domestic level....................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Due to competitive environment in business world every company attempt to leverage
their brand, which is really very important for them. Dyson Ltd also want do the same which
direct affect on its business growth. The current assignment is based on above organization,
which falls under list of leading technological companies in UK. This study will explain varied
techniques utilized to leverage & extent brands. Furthermore, it will also justify ways used to
managed partnership and collaboratively at global & domestic level.
QUESTIONS
Different methods used to extend and leverage brand
In order to create strong brand image in market place, organizations can used several
techniques available in the world of business.
Brand extension-
It is utilize of a well established brand name in new item categories, category to which an
company is being extended can be unrelated or connected to current product or service categories
(Ahn, Park and Hyun, 2018). It is one of the best and most effective techniques any brand can
utilize to extent their image and spread all over the world. In unrealistic market this process may
outcome in profit of credibility when a brand name is not extended too far. With this technique
brands get a lot of benefits and it makes things easy for them or allows leveraging brand in
systematic manner. It helps to reduce risk and is cost effectively more than other launch tactics.
It is kind of marketing strategy in which a company marketing their specific product with well
created image utilize same brand name in varied goods category.
Vertical extension-
Another technique companies can use to extend and leverage brands is vertical brand
extension (Artés, Wadel and Martí, 2017). It includes introduction of service or item in same
goods category as core brand, but at different quality level as well as price point, which help to
gain attention of consumers rather than before. Firms can engage in brand stretching because of