Brand Management Techniques and Collaboration with New Brands

Unit 41: Brand Management

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
Techniques used to leverage and extend brands.....................................................................3
Collaboration and in partnerships with various new brands at domestic and global level.....4
CONCLUSION..........................................................................................................................5
REFRENCES.............................................................................................................................6

INTRODUCTION
The brand management is understood as one of the most important function of
marketing which uses various innovative techniques and diverse strategies to increase
perceived value of production for enhancing company products goodwill and loyalty. Dyson
is British Technology Company which designs and manufactures of household appliances
such as vacuum cleaners, air purifiers and various other services. The report will be analysing
techniques used to leverage and extend brands for gaining expansion into new domains and
also for gaining wider profitable revenue standards. The study will be also focusing on
collaboration and partnerships with various new brands at domestic and global level, which is
an important segment of brand management.
Techniques used to leverage and extend brands
There are various techniques which Dyson uses within brand management for
extension of brand functioning and goodwill goals among new parameters, for leveraging
higher new diverse services within various new domains. Brand management techniques play
high essential role for technical innovation development and building on competitive
goodwill goals within wider arenas, where Dyson is widely focusing to perceive higher
position among consumers market reach (Chernev, 2020).
Brand extension- This technique is when company uses one of the already established brand
name on new products, and new product categories which is also sometime termed as brand
stretching for focusing on expansion of various new functional growth goals. Dyson uses