ASSIGNMENT 4: CRITIQUE IN SYSTEMS & TECHNOLOGY

This report analyzes the implementation of a new online education model, World University, focusing on its IT management aspects. The report examines the effectiveness of a customer loyalty scheme, Study Together Loyalty, and the provision of pre-configured laptops and e-books to students. It also explores the use of social media for promotion and suggests two business processes, Aardvark and Penguin, to enhance the model's efficiency. The report concludes that World University has the potential to revolutionize online education, but it needs to address certain challenges to ensure its success.

ASSIGNMENT 4: CRITIQUE IN SYSTEMS &
TECHNOLOGY
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Table of Contents
Executive Summary......................................................................................................................3
Introduction....................................................................................................................................4
1. A customer loyalty scheme called Study Together Loyalty will reward students who
introduce another student with fee credit depending on which course is picked. The
university also uses agents to sell its offerings to employers. Applications are
approved in less than 5 minutes. Payments for non-refundable fees are by credit card
or Paypal....................................................................................................................................6
2. E-book and laptop purchases are part of the course and will be available online.
Students cannot opt out of purchases. A pre-configured laptop loaded with required
software will be sent out to all students.................................................................................8
3. You are required to provide any two suitable business process or solution that
could be employed to enhance this model. Substantiate this process or solution with
relevant references to literature............................................................................................10
4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or
item related to enrolled student activities such as clubs, societies, etc.........................11
Conclusion....................................................................................................................................12
Recommendations......................................................................................................................13
References...................................................................................................................................14
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Executive Summary
IT management concept is the key factor on which this whole report is based and conducted.
This report is based on the education sector in which private education institutes have
developed a group to form World University. The key aim of this report is to provide benefits to
students and learners to get lectures from an online university. A new concept of education has
been proposed in this report which is based on information technology. Different kinds of issues
are occurred to finalise this concept to execute learning from this concept. Payments, learning
method, communication-related issues are resolved to provide better services to the targeted
audience. Recommendations to World University have been provided to ensure the success of
the concept in the attainment of targets and objectives.
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Introduction
Information technology has a huge significance in the study and education system on which this
report has focused. Online lectures and study materials are approaching in those geographical
areas which do not have any scope for a particular type of course. This report is mainly based
on the group of private education institutes which has developed a new concept of education
named as World University. In this education concept, a student can be enrolled in any program
of any university and get online lectures and study material from the university in which they
enrolled. It is an effective futuristic approach to enhance education in those geographical areas
which does not have any specific study program. This report is based on the decisions which
can be taken by the management of the World University concept. Management has finalised
some decisions for the success of the concept which will be analysed in this report.
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Assumption
1. Study Together Loyalty which is a customer loyalty scheme has been introduced which
provides with the fee credit course in case of referrals. Also, the agents are used for offering the
products and services to the employees.
2. The students who offered for the online course are provided with the E-books and laptop
through online source which is highly configured with necessary equipment and software.
3. The two suitable business models have been suggested along with their solution that can be
employed to enhance such model.
4. The role of social media in promoting and marketing of the organisational process has been
assessed. Moreover, the student’s activities like societies, clubs and others are also discussed.
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1. A customer loyalty scheme called Study Together Loyalty will reward students who
introduce another student with fee credit depending on which course is picked. The
university also uses agents to sell its offerings to employers. Applications are approved
in less than 5 minutes. Payments for non-refundable fees are by credit card or Paypal.
Customer loyalty program is significant for any institute or organisation to enhance the number
of customer and their consistency in the transactions (Achmadi Putra, et. al. 2017). Most of the
organisations which are working on a big level are using customer loyalty program to retain their
customers and maintain their interest in the organisation. World University is a new concept
which has a need for customer loyalty program to enhance the number of students to be
enrolled in this concept. It is known that this concept is developed by private institutes to gain a
number of students to enhance their profitability. It is starting phase in which group of private
institutes is introducing the World University program so it is required for the management to
enhance the number of students in the beginning to make a successful start.
The management has taken the decision to enhance a number of students by providing rewards
to those students who introduce this concept to another student. It is effective to develop the
interest of students getting a reward. Different customer loyalty programs can be adopted by the
management to enhance and retain a number of students which are given below:
 Those students which have introduced this concept to another have to be rewarded and
benefited in monetary terms.
 Relaxation has to be provided by the management to those students which suggest this
World University concept to another student and make a successful enrolment of others.
 Higher scorer students have to be rewarded by the management of World University to
encourage them to enrol in this concept.
Senior management of World University has decided to use Student together loyalty program
which has potential to provide distinct benefits to the university which are given below:
 It supports them to enhance the number of students at the introduction time of this
concept.
 It supports to university to attain their sales targets which is essential for them.
It has been analysed that different universities are involved in this concept which provides a
benefit to the student to get enrolled online in his desired university. 24×7 study material is
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available the online World University where from a student can get study material and lectures.
Higher management has decided to use agents to enhance enrolment of students in the
university which is also effective to use in this concept. It is essential for management to
manage a fast process for enrolment of students by which they can approve enrolments. Delays
in enrolment process may create a negative effect on students so it is essential to develop fast
enrolment process to give approval to students about enrolment. PayPal method is effective to
use an online transaction. It is safe to make an online financial transaction and also to develop a
change. It is a one-way transaction method in which once a transaction has been generated
payee does not get refunds by the same transaction process (Oren, 2013).
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2. E-book and laptop purchases are part of the course and will be available online.
Students cannot opt out of purchases. A pre-configured laptop loaded with required
software will be sent out to all students.
It has been analysed by the senior management of World University that students have a huge
need for laptop and E-book to for online study. It is a basic requirement of students which has
been enrolled in this study program so it is significant to fulfil their requirement by providing
laptop and e-books. Senior management has to analyse their requirement of laptop according to
a number of students who have been admitted to this online study program. It is also essential
to make an assumption of students which can be admitted in this education model to ascertain
the need of laptop system. The requirement of laptops can be analysed at the time of student’s
enrolment in the program by analysing the availability of laptop to that particular student.
According to this analysis, senior management can make an effective purchase of laptop
according to needs of these.
It is essential to implant privacy in the study material so it is essential for the management to
configure all the laptop (Wadkar, et. al. 2017). Students can study only from configured laptop
and e-book either this configured system they cannot able to surf the website or study material
from other laptops. Purpose of the configuration of laptop is given below:
 The key purpose of the pre-configured laptop is to limited use by only a single student.
 It is effective for the automatic login of a student by pre-configured laptop into the
module and course in which the student has enrolled.
 Pre-configured laptop restricts the use of World University illegally from others which are
not enrolled in the course offered by the university.
It has been analysed by the case study that senior management is intentionally involved to
provide their full support to students in their study. Senior management has decided to provide
pre-configured laptop which contains all relevant and essential software which is effective for
study purposes. Pre-configured laptops have some potential benefits for students which are
given below:
 Students can have been logged in their module and educational program by this pre-
configured laptop.
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 Students can keep in touch 24*7 with the university and study material by the use this
pre-configured laptop.
 Uses of the laptop are effective for students to get practical knowledge of work and also
to work on their assignments also.
According to the World University case study and the assumption, it has been analysed that it is
an effective decision taken to provide pre-configured laptop by the senior management. It
attracts students to get enrolled in this study program and also supports them in their studies.
All of the study materials are based online so it is required and responsibility of the senior
management to provide any gadget or medium to access online modules, study materials and
lectures (Moss, 2012). Internet connectivity is another aspect which is relevant to this scenario.
Internet connectivity is available in all geographical areas so it does not impact negatively on the
study. It is also significant for the use of study material to provide configured laptops which have
an effective configuration of processor and memory to run different programs and files at a time
on the laptop. Presentations, audio and video lectures can easily stream by students by the use
of a pre-configured laptop.
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3. You are required to provide any two suitable business process or solution that could
be employed to enhance this model. Substantiate this process or solution with relevant
references to literature.
It is required for World University model to resolve queries and issues of students by an
effective process. Different study programs are associated with the World University so it is
essential for the management to use an appropriate process. Aardvark is a social search
service which can be used by the World University to connect all of the students which are
enrolled in a course. Students can use this process to ask their queries to the lecturers. It is
effective for the university to develop a communication and collaboration in between all people
which are engaged in the same educational program or a course (Attong and Metz, 2016).
Aardvark is able to develop a live chat in between the students and lecturers by which university
can be able to communicate and resolve queries of students. Normal queries can be resolved
by those students which are enrolled in the same program.
It has been analysed by the assumptions that World University does not have to be based on a
single process. Penguin is software which can be used by the World University to provide data
to students on their issues and queries which is required. An appropriate solution and guidance
are needed to be provided from the side of the university which can help to the students.
Penguin software is unable to surf cloud storage to provide quality data according to the
requirement of the asked query by the side of students (Hewing, 2013). Both of these processes
are effective to use the management in World University which can help them to resolve issues
of students regarding study.
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4. Suggest how social media can play a role in promoting this model – giving suitable
approaches from literature. Avoid writing about the teaching aspect of education or item
related to enrolled student activities such as clubs, societies, etc.
Social media marketing approach is effective to use in the promotion of this World University
model. Social media platforms have potential to communicate and promote this model in a large
number of social media users (Atwong, 2015). World University has to promote benefits of this
model into the target markets where from they can get queries for enrolment and admission. It
has been analysed by the case study that World University is a new model of education which
has a huge need for introduction in the open market. Most of the people are not aware of this
concept which enables to provide a study from the desired university from online study method.
World University can promote these benefits and engaged universities in the different
geographical market through the use of social media marketing. This should use Facebook in
marketing which has potential to convey the key message in the different market segment by
using geographical and professional segmentation of students. Content marketing can be used
to promote this concept in the targeted market which can help to the university to enhance
queries on their website. Facebook marketing is effective to transfer traffic from Facebook too
on their website which can help them to enrol more students in this model or program (Hansson,
et. al. 2013). Management of university can use different language according to the targeted
market which can help them to communicate and promote efficiency in the targeted market.
Facebook marketing has a huge significance in enhancement in the enrolment of students in
this model.
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Conclusion
On the basis of above-analysed assumptions, a conclusion has been developed that World
University concept is effective to provide a better quality of study to the students. This model
has a lot of benefit for students and universities also. Students can get admission in any desired
university program by online study channel. Universities also get a number of students by this
model. It is significant to use a student loyalty program to enhance the number of enrolled
students in this education model. Study together loyalty program is effective for the university
purpose to attract students and enhance a number of students in this online education concept.
Pre-configured laptop and e-book are beneficial for both students and World University. It helps
to students to access the online module, lectures and study material from the model.
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Recommendations
Some of the recommendations are given for senior management of World University in the
below points:
 Management should provide laptop which contains high configuration to use software
and run files at a time.
 Management should grade system in rewarding students by which they can motivate
students to get involved in their study.
 The laptop has to be provided at a discounted price which provides financial support to
the student while enrolled in this concept.
 They should use instalment payment in fees structures by which students can give their
fee in instalments.
 They should use Penguin and Aardvark both business process to implement
communication and resolve issues of students.
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References
 Achmadi Putra, R., Hartoyo, H., & Simanjuntak, M. (2017). The Impact of Product
Quality, Service Quality, and Customer Loyalty Program perception on Retail Customer
Attitude. Independent Journal of Management & Production, 8(3).
 Attong, M., & Metz, T. (2016). Change or die: The business process improvement
manual. Productivity Press.
 Atwong, C. T. (2015). A social media practicum: An action-learning approach to social
media marketing and analytics. Marketing Education Review, 25(1), 27-31.
 Hansson, L., Wrangmo, A., & Solberg Søilen, K. (2013). Optimal ways for companies to
use Facebook as a marketing channel. Journal of Information, Communication and Ethics in
Society, 11(2), 112-126.
 Hewing, M. (2013). Business Process Blueprinting: A Method for Customer-Oriented
Business Process Modeling. Springer Science & Business Media.
 Moss, J. A. (2012). Enhancing the Brave New World of Cyber Liabilities and Insurance
Coverage. Brief, 42, 28.
 Oren, Y. (2013). U.S. Patent No. 8,417,642. Washington, DC: U.S. Patent and
Trademark Office.
 Wadkar, H. S., Mishra, A., & Dixit, A. M. (2017). Framework to Secure Browser Using
Configuration Analysis. International Journal of Information Security and Privacy
(IJISP), 11(2), 49-63.
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