About Business canvas model Report 2022

BUSINESS CANVAS
MODEL

Executive Summary
The report comes up with the description of business model canvas of the company named
“Oculus integrated with Facebook.” This will examine the performance of the product in the
market as it was launched in 2018 for its target market and the customers. The operating
performance can grab highest customers by attracting them through advertisement
campaigns. The main goal of business is to serve virtual reality products and services to the
customers.

Contents
Introduction................................................................................................................................4
Business canvas model...............................................................................................................4
Building blocks..........................................................................................................................4
Customer segment......................................................................................................................4
Customer relationship................................................................................................................5
Channels.....................................................................................................................................5
Key partners...............................................................................................................................5
Value proposition.......................................................................................................................6
Key resources.............................................................................................................................6
Cost structure.............................................................................................................................6
Critical success factors...............................................................................................................6
Downside risk.............................................................................................................................7
Revenue streams.........................................................................................................................8
Key activities..............................................................................................................................8
Changes in business model........................................................................................................8
Critical thinking for strengths and weaknesses..........................................................................9
Attributes of communication......................................................................................................9
Recommendation........................................................................................................................9
Conclusion..................................................................................................................................9
Appendix..................................................................................................................................11

Introduction
With the increasing changes in the technology, several organisations have started using
Oculus Rift that would simplify enable virtual reality to large-scale deployments. This
product includes a dedicated software, which offer device setups, other management tools,
enterprise grade service, and newly user`s experience customised for the businesses. The
report bring out a discussion on business canvas model, which is based on nine elements and
building blocks to illustrate how the company uses it attain competitive advantage.
Business canvas model
Business canvas model is strategic management and start-up template for developing
documented and new business. This model comes up with visual chart with describing value
proposition, customer, finances, key resources, collaborating, aligning with the activities, and
infrastructure (Sparviero, 2019).
Building blocks
The core building block of each businesses include processes, customers, people, and
resources. Business leaders has the power to strengthen each of building block who weaken
and reject building blocks. Business canvas model is a business standard used by the
companies to design, describe and then identify value proposition, cost structure, key
resources, and revenue streams (Mu'min, Anggara & Maulana, 2018).
Customer segment
The customer segment are mostly Y Generation people, Gamers, and Early Adopters. Oculus
has customer segment, which the organisation have identified while serving (Robertson,
2020). This will include targeting niche market, which is based on specific segmentation and
needs of the clients for instance- Oculus has different categories with different features