Analysis of Research Papers and Studies

This assignment involves analyzing a wide range of research papers and studies across different disciplines. The documents provided cover topics such as the macroeconomic effects of housing wealth, submucosal operations during endoscopic submucosal dissection, impacts of additives on diesel engine performance, application of mixed methods in consumer marketing, and more. Students are expected to carefully examine each study, identify key findings, and summarize their main conclusions. This comprehensive analysis will help students develop a deeper understanding of various scientific studies and improve their critical thinking skills.

Assignment B

Table of Contents
INTRODUCTION...........................................................................................................................3
Company performance................................................................................................................3
Learning....................................................................................................................................12
Conclusion ................................................................................................................................17
Team Performance....................................................................................................................17
REFERENCES..............................................................................................................................20

INTRODUCTION
The report will examine the simulation analysis of Supreme Auto mobile company done
by the team to forecast the sales and productivity of the auto motives models offered by the
enterprise. The report will evaluate the objectives of the company which are attaining 2.5 market
share for medium car and 2.3 market share of luxury car. Further, the objectives of the company
are based on its all departments such as decrease cost of cars by 2 percent, increase the gross
margin by 3 percent, to increase the sale of car by 5 percent, to incest 30% in promotion budget,
to ensure staff satisfaction and customer satisfaction by decreasing number of warranty claims by
2%. Moreover, the report will examine the results of simulation analysis performed by the team
in all four rounds. The report consist of two reflection trends based on learning and team
performance of Supreme. Henceforth, the report will examine and evaluate results round by
round which will state that company should make optimum utilisation of resources in order to
attain profitability.
Sales 725.87
Cost of Sales* 492.44
Gross Profit (Loss) 233.43
Fixed Overheads 53.41
Stock Upkeep Cost 0
Product Recall Cost 0
Promotion -95
Research and Development
146.05
Professional Charges 0.26
Warranty Claims 0.92
Training Cost 0.31

Company performance
Round 1
Production Sales Unsold stock
Optimums 149500 149500 0
Grand 15750 15750 0
According to the simulation output, team evaluated that the Supreme has two models
Optimums and Grand, where are the company is producing 149500 Optimums in which left
unsold stock is 0, whereas the grand model has a total production of 15750 that is less than
optimums but still the firm is doing food and completed the sales as per the produced auto
motives. Besides, as per the team analysis the firm offered optimums at 17399 pounds and grand
at 60899 pounds.
Round 2
Production Sales Unsold stock
Optimums 174900 174900 0
Grand 17245 17245 0
According to the output of Round to forecasting, It has been evaluated that, the Supreme
will increase its production of both the models as the sales are increasing as per the production.
Moreover, as the analysis it can be said that the company has increased its production of models
by 25400 for optimums and 1495 for Grand. Besides according to the team evaluation it can be
concluded that the sales of the organisation is matching the production level of Cars. Therefore,
in next round the Supreme is planning to launch the new model of Auto motives in order to
increase its product demand according to the market fluctuation and customer demand.
Round 3
Production Sales Unsold stock
Optimums 174900 174900 0
Grand 17245 17245 0

Hence, in round 3, the team analyses that the auto mobile enterprise in planning to launch
the new card according to the needs and wants. Therefore, in this the company do not increase
the production of old motives that is optimums and Grand because Supreme evaluated that new
model will need high amount of investment and bank loans which will further increase the debt
and interests on the enterprise.
Round 4
Model Name Produced Sold In Stock
OPTIMUMS 174450 174450 0
GRAND 17200 17200 0
DRIFT 87000 87000 0
According to the evaluation, the team identified that till Round 4 the company will
launch the new model which is Drift and as per the analysis it is noted that the production of drift
will be 87000 and will be completely sold that is the new model will be beneficial for supreme.
round 1 round
2
round
3
Round
4
Differe
nce 1
to 2
DIFFERENC
E 2 TO 3
Difference
3 to 4
Outstanding Debt £m 193 389.85 694.68 875.8 196.85 304.83 181.12
Return On Assets % 12.75 14.63 6.36 5.01 1.88
-8.27 -1.35
Current Ratio 0.84 0.96 1.3 2.05 0.12 0.34 0.75
Gross Margin % 24.28 25.61 23.24 19.72 1.33 -2.37 -3.52
Quick Ratio 0.84 0.96 1.3 2.05 0.12 0.34 0.75
Post Tax Profit / Sales % 2.84 3.96 1.9 1.78 1.12 -2.06 -0.12
Liquidity Ratio 0.02 0.15 0.47 1.25 0.13 0.32 0.78
Profit / Employee £ 46378.
42
75142.
34
37231.
79
36617.0
4
28763.
92 -37910.55 -614.75

Return on Shareholders
Funds % 16.85 22.03 11.5 9.62 5.18
-10.53 -1.88
Business objectives
Market share
 To achieve the 2.5% of market share for the medium car, at the end of year 1 and increase
it by 0.5% annually.
 To gain the 2.3% of market share for the luxury car, at the end of year 1 and increase it
by 0.3% annually.
Financial
 To decrease the cost of the cars in 2% by scale economies, for the second year.
 To increase the gross margin of the company by 3% for the second round and to have an
annual growth of 0.5% in the consecutive years.
 To rise the ROA in 2% and ROE in 3% by the end of second round, and rise this rates by
1% the next years.
Sales and marketing
To increase the number of cars sold by 5% the next year, and 3% the upcoming years.
To invest 30% of the total of the promotion’s budget in promotional offers in the first round.
To introduce a new model of car by the third round.
Human resources
 To provide staff satisfaction with an average of 3 days of strike by the next year. To increase the wages in 2% each year.
Customer satisfaction
 To ensure customer satisfaction, by decreasing the number of warranty claims in 2% by
the second year.
 To provide the options with the highest popularity in the market for each type of car and
age group, in each round.
Outstanding Debt

It is total amount of Debt which is unpaid and company has to pay which comprises short
term liabilities, outstanding payables and accrued interests. Further, according to the team
evaluation of round 1 and 2, it can be conclude that the debt of auto mobile company has
increased by 196.85 million pound. Therefore, the organisation need to identify the loopholes in
every department of the enterprise in order to avoid the uncertainty of losses and increased debt.
Further, according to the evaluation of round 3 and 4 it can be concluded that debt will
continuously increase in both the rounds.
Return on Assets
It assists the organisation in denoting its profitability according to the total assets.
According to the Simulation output it is analysed that the return on assets has increased by just
1.88 percent in round rounds which denotes the slow and steady growth of automotive company.
Hence, as per the team evaluation it can be concluded that the launch of new model of auto-
mobile can help the enterprise in making profits and increasing the return on assets ( Jia and
et.al.,2017).
Current Ratio
It is the clear identification of liquidity, current ratio denotes if the company is able to
pay its debt in one financial year out of its current assets (Michael, Heracleous, Thravalou &
Philokyprou, 2017). Further, as per the evaluation, Supreme has increasing current ratio, from
round 1 to round 2 it increased by 0.12 that is the ability to pay debts has increased for the
organisation but still the automotive needs more sales in order to reduce its liquidity index.
Gross Margin
It denotes the profit after the cost of goods sold. It is the identification of efficiency of the
enterprise using its raw materials and labour at the time of production (Pacioni & Mayer, 2017).
According to the evaluation, the team summarized that the gross margin of the Supreme
automotive has increased by 1.33 percent. The organisation is trying hard to make optimum
utilisation of its resources at the time of production in order to avoid wastage and scarcity.
Hence, when the company make efficient use of its resources it turns easy for the enterprise to
modify or launch new products with less amount of investment. Furthermore, the gross margin
percent in round 3 and 4 decreased continuously.
Quick Ratio

It demonstrates the amount of liquidity by which the enterprise can pay its suppliers
easily. Further, according to evaluation of round 1 and 2 the quick ratio of Supreme has
increased from 0.84 percent to 0.96 percent which is goods and denotes that the company is able
to pay for its current liability. Further, the ratio in round 3 and 4 of simulation analysis
demonstrate that company is not utilising its resources properly so to maintain the availability of
resources company should invest.
Post tax profit/ Sales
It is after tax profit which denotes financial performance. It assists the enterprise in
calculating the percentage of money a company earns per pound of revenue. According to the
evaluation, it can be summarized that the after sales profit of Supreme has increased from round
1 to 2 by 1.12 percent that is, it increased from 2.84 to 3.96 %. Further, the fluctuations denotes
that the auto mobiles firm can easily identify the amount of money in order to update its
investors.
Liquidity Ratio
It is a ratio between liquid assets and liabilities (van de Ven and et.al, 2017). According
to Simulation analysis team evaluated that the firm has increased its ratio from 0.02 to 015 which
is beneficial and profitable for the auto motives.
Profit/ Employee
It is important for the organisation to calculate per employee profit in order to identify the
contribution of each and every staff member. The team analysis implies that, it has increased
from 46378.42 pound to 75142.34 pound that is the difference is 28763.92 which implies that the
employees are working effectively and efficiently.
Return on Shareholders’ Funds
The productivity of the company is demonstrated by the return on shareholders fund
where in this the return is round 1 was 16.85 percent and in round 2 it has increase by 5.18
percent that is 22.03% which denotes that the company is earning well to return the investment
amount to shareholders on time.
Variance of Round 2 and 3
According to the variance evaluation of simulation analysis, the supreme faced the
difference of 304.83 percent in its outstanding debt, whereas the return on asset decreased to

minus 8.27 percent. Therefore, after all the variance calculation its been identified that the
performance of the company is decreasing continuously.
Variance of Round 3 and 4
According to the variance evaluation of simulation analysis, the supreme faced the major
difference in its gross margin percent which changed to -3.52 and its profit per employee decline
to -614.75. Henceforth, it can be concluded that the performance of the company deteriorating
with every passing round.
Market Share %
ROUND 1 ROUND 2 ROUND 3 ROUND 4
2.65 3.01 3.13 3.36
2.21 2.39 2.68 3.09
Drift 1.82 1.96
Market share of the company demonstrate the stability, growth and development of the
enterprise. Further, according to the team analysis it can be concluded that, the business is
continuously expanding its market in all three phase like round one, the Optimums holds the
market share of 2.65 percent and till round 3 it will increase its share by 3.13 percent. Similarly,
The grand model by the company holds the share of 2.21 in round 1 and rill round 3 it will
increase by 2.68 percent that is the expansion for Grand model is slow and gradual. Hence, the
team examined the market share of models in round 4 where share for all 3 products will
increase according to the demand of buyers.
Model price
ROUND 1 ROUND 2 ROUND 3 ROUND 4
17399 17999 17999 17899
60,899 65999 65599 65500
Drift 10199 10099
Price of the model impact the sales of the company. According to the analysis, team
concluded that the price of Optimum only increases from round 1 to 2 otherwise in round 3 it
remained same that is 17999. Besides, the price of Grand model of auto mobiles increased in

every phase that is till round two price increased till 65999 pounds and then decreased by 400
that is 65599 pounds. Hence, the team will conduct Round 4 in which prices of all 3 model will
fluctuate that is price of optimums will decrease to 17899 pounds, for grand the prices will be
65500 pounds and at last the company will offer Drift at 10099 pounds.
Labour Cost £
ROUND 1 ROUND 2 ROUND 3 ROUND 4
208 213 220 214.78
1713 1417 1467 1452.27
Drift 122 117.46
In accordance to simulation analysis by team, it can be concluded that labour cost of the
optimums model of auto mobile has continuously increased in all three rounds and ended up at
220 pounds, whereas the labour cost of the Grand model of automotive has continuously
deceased in all the three phases and ended up at 1467 pounds. The labour cost of drift supreme is
122 Pounds. Hence, it can be concluded that it is possible that in future company will recruit
cheaper labour or will make use of advanced technology. Henceforth, in round 4, the labour cost
for all the model will decrease.
Productivity
ROUND 1 ROUND 2 ROUND 3 ROUND 4
99.67 100 100 105.73
12.12 15 15 15.64
Drift 180 193.33
A per the team, it can be summarized that the productivity of first model of car has only
increased in round 1 to 2 and that too only by 0.3 percent. Whereas, the productivity of the
model Grand has increased by 2.88 till round 2 and further stayed same in round 3 that is 15.
Henceforth, it can stated that the employees are working effectively and efficiently. At last in
round 4 the productivity of optimus and Drift will increase and for grand it will increase by 0.6
percent.

Design and Options Cost £
ROUND 1 ROUND 2 ROUND 3 ROUND 4
3888 4195 4065 4161.46
15988 16073 15031 16073.41
Drift 1431 1526.1
According to the Simulation analysis, it can be evaluated that the design and option cost
for the both the models of the auto mobiles has increased in round 3 and further decreased in
round 3 which can be a symbol that the enterprise is changing the pattern of modification
according to market demand which is fluctuating the design cost. Henceforth, when the team
conducted round 4 in simulation analysis, it evaluated that the designing cost of all three models
by the business will increase according to their designs and modification.
Warranty Cost per Car £
ROUND 1 ROUND 2 ROUND 3
262.04 235.94 190.64
862.45 720.06 603.96
Drift 209.57
In accordance to survey, it can be stated that the warranty cost per model of car by
supreme is decreasing in every round of both the models and the total drift is 209.57 pounds.
Hence, in order to maximize the net turnover and profitability company is focusing on
decreasing warranty cost per car.
Materials Cost £
ROUND 1 ROUND 2 ROUND 3 ROUND 4
9214 9376 9662 10076.14
27135 27612 28454 29674.77
Drift 7060 7363.33

As-per the team survey by simulation analysis, the material cost of the both the models
has increased in all 3 rounds but there is a major difference in the material cost of both the
models that is Optimums model by Supreme has material cost of 9214 pounds which has
increased till 9662 pounds till round 3 whereas the material cost of grand model of the auto
mobile is 27135 pounds in round 1 and till round 1 it increases to 28454 which demonstrate that
the company should focus on decreasing the investment cost of Grand model in order to have
stable profitable growth. Henceforth, according to team evaluation of round 4, the organisation
concluded that material cost of all three models by Supreme will increase.
Turnover and profitability
For managing the rate of turnover and profits in a company, it needs to be assure of
providing them the means of motivation so that they can ensure the fact that their work has been
appreciated. These motivational factors also helps the employees in staying focused towards the
work and can provide various benefits to the company (Yoon and et.al., 2017). As per the graph,
it is clear that the turnover rate of Supreme is at a moderate level than the other companies.
Although, its turnover rate is quite less, it has less profitability as well. So, the company can
involve various methods that can help them in making profits and achieving the targets.
Production

Team Sales per
Employee £
Pre Tax
Profit Per
Employee £
Automation
Expenditure
£m
Total
Automation
Expenditur
e £m
Warranty
Cost Per
Car £
1: MANACH
Pvt Limited 2,288,150.65 547,159.7
7 172.50 227.00 299.58
2: ANZEN 2,530,446.71 423,489.3
3 100.00 275.00 235.02
3: Phoenix 1,441,788.59 248,646.3
0 8.50 112.00 349.15
4: SUPREME 1,478,502.19 69,982.0
4 293.00 586.50 279.39
5: Panther 2,013,313.71 261,103.2
8 159.00 321.00 313.19
6: Verture 1,305,433.34 78,227.0
3 46.35 90.35 229.06
The profit rate of Supreme in round 2 was 158.24 whereas in round 3, it was 98.71. In
production, the workforce, Supreme has is about 2899 employees. The productivity index is 2.1
which is approximately the same as of the other companies. Phoenix and Verture has lower
productivity indexes than Supreme. The overall productivity for the whole year is about 66.285.
Three days were lost because of any reason, such as strike or absenteeism. Sales per employee of
Supreme was about 1,478,502.19 which is slightly higher than Verture and Phoenix. The profit
rate of each employee came across 69,982.04 and the automation expenditure was 293.00. The
total expenditure amount Supreme had been about 586.50. Supreme produces a warranty
expenditure on each car for about 279.39.
Promotion Budget
Team Budget
1: MANACH Pvt
Limited 371
2: ANZEN 260
3: Phoenix 255
4: SUPREME 126
5: Panther 281
6: Verture 332
The promotion budget for Supreme has been 126, that seems very low for the company. It has
the lowest budget for the promotion as compared to the other companies. The company have to
focus on the specific features to achieve better budgets for promotion. This will help them in
anticipating the costs that re associated with the growth of business.

From the following research on the performance of the company, it has been identified that the
key performance measures applied in the company to increase the sales, market shares, financial
position and manpower of the organisation. A critical reflection on how the used financial,
marketing operations and human resource management assists in making responsible business
decision. They affect the internal as well as external stakeholders in multiple ways.
Learning
Decisions made in financial management which affects internal and external stakeholders
The financial decisions made by the organisation by conduction the rounds of operation
affects the organisation savings, capital gains, banks loans, equity shares and total net revenue in
the organisation.
Internal Stakeholders Capital Employed- Capital employed by the organisation affects the internal managers
and management of business. It aids in growth and development of the company. At
round 1 the of Supreme team the total capital employed was £794.29 m, which increases
to £1149.38 m. This results to the net shift of £355.09 m. which aid the organisation to
increase the units for productions and sales. The total production of Optimus and Grand,
the two car models increases from 165250 to 192145 units. The increase in capital
employed in the organisation leads to growth in the production of cars by 16.27% which
aids in acquiring more market share in the country (Bhattacharya, 2016). The liquidity
ratio in round 1 was 0.02% which shows the cash flows in the organisation. It increases to
0.15% in round 2 showing the viability of production in the company. In the fourth round
the total capital employed increases to £1825.44 m which assist in increase the total
production 191650 units of both the car segments. A new car model name Drift was also
introduced with the help of increasing capital employed. Training Cost- It is the cost which is employed on the manpower of the organisation to
increase their skills and develop their knowledge so that they can produce more efficient
and effective results in the business. In round 1 the training cost employed by the
organisation was £1.33 m which increase in the round 2 by £1.64 m. The increase in
training cost results in the efficient and effective quality of production. It affects the
internal managers and workforce of the organisation which includes trainer, participants,
superiors and finance managers. They have to demonstrate the return on investment and

potential budgets overrun. This increases the profit and sales turnover of the organisation.
The training cost in fourth round of team supreme was increase to £1.65 m due to the
introduction of new model Drift.
 Shareholder Funds- Shareholder funds are provided to shareholder of the organisation in
the form of dividends. These funds can influence the person who are directly related with
the organisation or purchase the shares of the organisation. At round 1 the shareholder
fund was around £601.29 m which increases to £759.54 m. This increment shows the
positivity in the growth and development of the organisation. Shareholders getting more
earning per share. The return of shareholder fund at first round was 16.85% which
increases to 22.03% at second round. The decision made by the management to increase
the market share of the organisation by increasing the shareholders (Mooney and
Slobodian, 2016). This is decision is the best suitable for the organisation to increase its
market position. The total shareholder funds increases to £949.64 which influence the
return on shareholder fund to 9.62% in the fourth round of team supreme.
External Stakeholders Loans- At the beginning of financial year the requirement of loan decision enables the
organisation to plan cash flow requirements by setting up loan. The total loan of the
company at round 1 was £193 m with capital employed of £794.29. The total production
Optimus and Grand at first round 165250 units. The loan got increased £389.85 m which
results in more capital growth and units of productions. The external stakeholders include
banks and other financial institutions got affected with the increment of loans. It enables
to increase in their revenue as more interest will be received by them from the
organisation (Schmidt and et.al., 2016). Loans aids the organisation in various sectors
including growth in units of production, sales, training cost, capital employed, overdraft
and increase in fixed asset of the organisation. The outstanding debt of the company
increases to £875.8 in the fourth round as the company launch the new car model named
Drift. It influences in the production and training cost of the company.
 Tax- Tax is compulsory financial charge which is imposed on the organisation on the
directions of government. Here government act as an external stakeholder of
organisation. The company has to deduct some specific amount from its total revenue and
give it to the government. The round 1 of team supreme shows that the amount of tax

deducted was £28.57 m which increases to £44.63. This increase in the tax structure is
because of rise in the revenue of the organisation, development in the units of production
and the total capital employed by the organisation. The government got influence by it as
they are getting more earning from the organisation. The tax paid by the organisation in
the fourth round increases to £25.75 m which benefits the government of the country.
Decisions made in marketing operations which affects internal and external stakeholders
From planning to budgeting marketing operations affects the stakeholders of the
organisation in multiple ways. The internal stakeholders which got influences by operations of
marketing include management, employees, shareholders and staff union of the organisation and
external stakeholders include the government, media, local communities, customers, etc.
Internal Stakeholders Promotions- Promotion done by the organisation though various channels and modes
enables it to increase the productivity of the particular model. The management got
affected by promotion of the two models which Optimus and Grand of team supreme.
The cost of promotion at first round was about £221 which reduced to £126 in second
round. The models were newly launched segments in the market at round 1 so the cost of
promotions was more. As the sales of cars increases, management do not find it necessary
for further promotion of the particular models. The management made this decision in
order to save the extra cost incurred in the promotion of customer favourable models and
adjust that cost in other operations in the organisation. The promotion cost increase to
£221 in the fourth round of team supreme.
 Policy Makers- Policy makers are the entities who decide specific policies of the
organisation. In the following research the marketing operations policy is to increase the
cost of promotion at initial level to gain the competitive advantages and gradually
decreasing when the products segments acquires the particular market share. In round one
the stiff competition in the market of supreme was £17999 m or 3.01% of market share
and distribution in medium and £65999 m or 2.39% market share or distribution in luxury
segments. The promotion cost was higher than compared to the second round. In round
four the market of medium and luxury segments increases to 174450 and 17200 units
respectively. It enables the organisation to generate revenue of £17899 m or 3.36% and
£65500 m or 3.09% in medium and luxury sectors respectively.

External Stakeholders Media- Media includes all those entities which are directly or indirectly assist an
organisation to for promotions of the products and services. The awareness in the market
place about the organisational goods and facilities for achievement of sales level. It will
become possible to invest in promotion via the form of media. The sales of the
organisation in first round was £3560 million which includes the cost of promotion of
£221 m. This cost include all the advertising activities conducted by the organisation in
order to promote its models. In the second round the sales was increase to £4286.18 m
and the promotional cost reduced to £126 m. This decision impacts the media as their
profits got reduced and diminished. The decision is best for the management as they can
adjust the cost in other operations of organisation. The organisation was able to make sale
of £5127.69 m with the help of effective promotional cost increment of £221 m in the
fourth round of team. Customers- Customers are the external stakeholder of the organisation. They can
influence any business in terms of increasing or decreasing sales. From the research it is
identified that the sales of the organisation in first round was £3560.31 m and got
increases to £4286.18 m in second round. This shows that the interest of the customers in
the particular model is higher. The decision can be improved by laying more emphasis in
promotional activities of the products and services. This decision benefited the
management as well as customers in multiple ways. The organisation was able to make
sale of £5127.69 m with introduction of new model Drift, which are target specific
customer segments.
 Suppliers- Suppliers are those entities who provides raw materials and other equipments
which are mandatory in organisation to conduct the production al activities. From the
research it has been identified that the cost of materials in the first round was £2312.68 m
and which increases to £3066.56 m. This gap of increment shows the growth in
production of the models. As in round one the total production of the both cars Optimus
and Grand was 165250 units and which increase to 192145 units in round 2. The
increase in production requires more materials (Favilukis, Ludvigson and Van
Nieuwerburgh, 2017). This decision influences the external suppliers as they have an
opportunity to increase their businesses by providing more materials to the organisation.

It is best suited for both the organisation and suppliers as both are benefited by it. The
decision can be improved in the perspective of management as they can buy materials
from alternate sources which are less expensive and available easily. The cost of raw
materials increases to £4044 m in the fourth round as the new model launched by the
organisation requires more raw materials.
Decisions made in human resource management which affects internal and external
stakeholders
Human resource management includes all the workforce employed in the organisation. In
the following research it has been identified that there are multiple areas where workforce
contributes in order to achieve the targets of the organisation. The decisions made by the
organisation influence the internal stakeholders such as employees, management, managers, top
authority of the organisation and external stakeholders such as government, creditors, debtors,
suppliers, etc (Cerutti, Dagher and Dell'Ariccia, 2017). Below are the description of the impact
of decision regarding research in human resource management of the organisation.
Internal stakeholders
 Workforce- It includes all the labours, employees, employers and managers working in an
organisation. From the first round it has been identified that the total workforce employed
for the production of Optimus and Grand was 2800 workers. They help in the growth and
development of the production of the models. They involved in 4 days strike in the first
round. The productivity can be seen as 59 cars per year with these number of worker with
productivity index showing 1.9% and the level of production was 165250 units of both
the cars. In the second round there is increment in the number of workers to 2899, this
lead to increase in the production of both the models to 192145 units. From the context it
can be seen that the number of strike days are also reduced to 3 and the growth in
productivity and its index can be seen as 66 cars per year with an index of 2.1%.
The workforce employed in medium cars was 1500, luxury cars was 1300 and city cars
was 500 labours. Weekly wages provided to labour was £400 and total labour cost incurred by
the organisation was £72.6 m which includes all the segments. This decision results in effective
key performance measures of the organisation. The increase in sales and productivity can be
observe by the company in second round. It can further improve for the sake of workforce by
providing them more benefits and incentives so that the labour work with full determination

(Sorenson and et.al., 2016). Efforts are made in order to decrease the automation of supreme by
lowering down the warranty cost to £279. The workforce increases to 3200 as the new model
requires more man power. The number of strike days also increases to 8 in the fourth round. The
productivity index shows the increase of 2.51% with production level of 87.08 cars per year.
 Research and development- Research and development team in the organisation works
for more improvement and development of the particular products. Organisation lays
more emphasis on the research and development to increase its quality, which leads to
increase in sales and production of the model (Khalife and et.al., 2017). From the context
it can be observed that at first round of team supreme the research and development cost
was £85.85 m. The sales was £3560.31 m and gross profit was £864.3 m. But in second
round there is huge increase in cost up to £231.9 m. The difference of £146.05 leads to
increase in sales and productivity. The managers made this decision to ensure the long
term viability of the business. The major amount was invested in product relaunch,
facelift, fuel efficient engine, low emissions and improved build quality. In the fourth
round organisation drasticlly decrease the cost on reseach and development to £11.15 m.
External Stakeholders Creditors- Company owes an amount of £325.22 m to its creditors at first round. These
creditors include those entities from whom the company borrows specific sum of money
to increase its sales and productivity (Yang and et.al., 2017). In the second round there is
increase in creditors and the amount by £385.5 m. This gap of £60.28 shows that the
liability of the organisation increases. Thus, more focus should be lied on sales and
revenue to decrease this liability. The creditors of the organisation increases to £498.58 m
in the fourth round.
 Debtors- The debtors in first round was £292.63 m, which increases to £352.29 m. This
shows that there are multiple entities who owes to organisation. The increase in debtors
increases the assets of the organisation (Ito and et.al. 2017). The return on assets was
observed by the organisation was 12.75% in first round, which increases 14.63 % in the
second round, enabling the managers to have an effective decision in the organisation.
The debtors of the organisation increases to £421.45 m in the fourth round of team
supreme.

Conclusion
The report summarized that, simulation process of analysing the business performance
played a major role in identifying the various loopholes and non profit activities of the auto
mobile company. Further, the report demonstrate the several graphs and charts analysed by the
team of Supreme. The ratio and profit margins of the automotive company suggest that it can
launch the new model of car according to the market demand. Moreover, the production and
sales data of the firm demonstrated that the business is making optimum utilisation of resources.
Besides, per employee profit implied that each staff member is working effectively and
efficiently in order to accomplish organisation goals of maximizing profits and serving customer
satisfaction. Henceforth, the labour cost for both the models of the Supreme that is optimums and
Grand is completely different where cost of one model has continuously increased and for other
it has continuously decreased.
Team Performance
Managing the team performance needs various elements which enhance the performance
of the team which includes interaction with team communication, efficiency, effectiveness, and
all the efforts which are essential to complete the project on time. Further, the work went well
but still the members came across various problems of interaction and time management but the
end our team performed as per the expectation of the organisation.
Supreme the automotive company, assigned a team task in which we all have to perform
simulation analysis by the help of game. Initially, the work started well as we all decided our
work according our analytical skills and capabilities. The main mode of perfection in team work
depends on the communication skills of the individuals. Moreover, each one of us was excited as
the task was to evaluate the financial, production, research capabilities of the departments within
the auto-mobile company. The performance was up to the mark because everyone was the liking
the simulation analysis game. The activities entertained each one us and assisted us to overcome
our shortcomings. Besides, the task involved various departments of the Supreme where we were
asked to evaluate the performance of the firm by comparing the ratios and profit margin in round
1 and 2.
We began working by first discussing the team contract, dividing work, and finding out
the ways of performing task. I was the leader because I am a boundary spanner and have contacts
with the real world. Further, when we divided work, I faced many disagreements related to work

but any way I managed to allot them work accordingly. Allotment of task was very difficult for
me as everyone started fighting for doing field work and office work. These conflicts made me
realize that defining purpose, goals, roles, values, groups, expectation and ethics plays a major
role when you are working in team. Besides, I even believe the team work can only be successful
when there is coordination and cooperation among team members. Moreover, while working for
simulation analysis I realized that establishing coordination among individuals is the most
difficult task. Hence, evaluating the financial performance of the auto motives assisted me in
enhancing my knowledge about various modification. Further, it helps us all in identifying the
market strategies which can affect the internal functioning of Supreme.
I did experience the phase of conflicts and confusion about the roles and resources
requirements in the project. In order to avoid conflicts, I organised brainstorming session in
which I planned to convince all the members to work according to my evaluation. Further, when
everyone started working they asked me not to interfere in their work and I did so but when I
noticed they were not even working every one was engaged in chilling and some were not even
present which disappointed me and I decided to strictly monitor over their activities. Further,
after wasting so much time I decide to assign them target based work which will set guidelines
for them. Besides, I was not aware that manage time and team will be so difficult for me so to
put control over their activities made strategies which was motivating them by giving them
rewards and increments. Analysis of research and development department was difficult as it was
a field work which was planned to identify the new ideas and models to attain the competitive
advantage.
Henceforth, the team performance went well and I learned various tactics to monitor and
control team members. Moreover, I enhanced my several team working skills like, I am a very
strict and rude personality but while working with team I learned to stay calm in every situation.
Further, it was hard for me coordinate the efforts of each and every individual as everyone was
little laid back which increased my workload. Furthermore, the team assigned by the
management was lacking the skilled members so it was very difficult to manage the final
evaluation of very departments specially the financial. Hence, there was not many activities
ideas, concepts, interest everyone contributed their best in order to complete the project.
However, my strategy for task completion worked as I motivated members by acknowledging
each one of them in context to organisational goals and objectives.

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