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INTEDUCTION 1 Company performance 2 2.1 Round (Year) 12 1. Forecasts and results 4 2.3 Round (Year) 3 5 1. Decision Making 4 2. Forecasts and Results 4 5. Strategy Management for Competitive Advantage

   

Added on  2021-01-01

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Strategic Managementfor CompetitiveAdvantage

Table of ContentsINTRODUCTION..........................................................................................................................1Company performance.....................................................................................................................22.1 Round (Year)1...........................................................................................................................21.Decision making.......................................................................................................................22. Forecasts and results...............................................................................................................22.2 Round (Year) 2..........................................................................................................................31.Decision making.......................................................................................................................32. Forecasts and results...............................................................................................................42.3 Round (Year) 3..........................................................................................................................51.Decision making.......................................................................................................................52. Forecasts and results...............................................................................................................52.4 Round (Year) 4..........................................................................................................................61.Decision making.......................................................................................................................62. Forecasts and results...............................................................................................................72.5 Trend analysis............................................................................................................................81. Production...............................................................................................................................82. Sales........................................................................................................................................83. Gross margin.........................................................................................................................104. Unsold stock..........................................................................................................................115. Post tax profit and net cash position.....................................................................................126. Market share..........................................................................................................................133. Learning.....................................................................................................................................133.1 Finance................................................................................................................................133.2 Marketing............................................................................................................................143.3 Operations...........................................................................................................................153.4 Human resource management.............................................................................................164. Conclusion.................................................................................................................................175. Team performance.....................................................................................................................185.1 Performance of the team.....................................................................................................18

5.2 Personal reflection...............................................................................................................19REFERENCES..............................................................................................................................20

INTRODUCTIONBusiness objectives are part of planning process that helps to achieve and accomplishorganisational wants over a specific period of time. Global cars private limited is a new emergingcar manufacturing organisation that provides affordable cars to general public. Businessobjectives of Global cars is to increase revenue by 20% till end of the year and together with thisto acquire 5% market share in the year of launch (Ahmad, Bosua and Scheepers, 2014).Providing quality cars at affordable price is considered as prime objective of business to survivein long rum. Company is introducing new models of car to improve its performance and also toattain its objects. Objective to increase revenue is attained by providing more variety in cars thatattracts large consumer group. Increase in consumers leads to more revenue and also marketshare of Global cars will increase. Providing cars with more features, warranty and improvedquality will leads to attain overall objective of Global cars private limited. Four different types ofrounds are going to be conducted in this report in which actual performance of the company canbe analysed. From the last report it has been analysed that organisation is performing well in themarket and now it is willing to acquire large market share by launching new cars.AspectsObjectivesStatusRevenueIncrease the revenues by 20% till the end offinancial year.Limit the expenses in order to earn more profits.Increase the sales.UndoneDoneApproachedMarket shareCapture large market share by satisfyingcustomers.Cover 5% targeted market share in first year oflaunch.Categorised market share on the basis of luxuryand medium cars.UndoneDoneApproachedQualityEnhance quality to attain more market share.Provide 3 years warranty to the customers.Provide service of the car in the best and qualitymanner.DoneUndoneApproached1

From the above table it can be analysed that Global Cars Pvt. Ltd. has achieved most ofits objectives and some of them are approached which means going to be achieved in up comingperiod. Expenses are reduced, 5 % market share is also been captured in the first year of launchand quality of the cars is also enhanced. All of them are achieved by the organisation so thatlarge market share can be captured (Armstrong and Taylor, 2014).Round (Year)Total sales(£m)Total unsoldstock (£m)Shareholderfund (£m)Closing bankbalance (£m)Outstandingloan (£m)Round 159410-33343006180Round 244980-42622887180Round 370850-24542589180Round 465530-14782148180From the above table it has been analysed that there is no unsold for the organisation.Total sales for round one to four are £5941, £4498, £7085, £6553 respectively. The company isnot having sufficient shareholders funds and outstanding loan of £180. Closing balance at theend of each round is £3006, £2887, £2589, £2148 respectively.Company performance2.1 Round (Year)11.Decision makingIn the first segment the organisation is going to launch two new cars in the market thatare sports 19 and Brezza. The first car is a medium car which is sports 19 model and the anothercar is of luxury nature which is Brezza. Targeted group for Sports 19 is below 40 and for othercar the targeted group is 40 to 60 years. The first model is having various features that make itdifferent from others. It includes extended warranty, face lift, improved build quality, 3/5 doorhatchback, glass roof, dynamic sound pack and fuel efficient engine. This car is mainly designedfor the millennials hence it has some attractive features for them. Brezza is also having variousfeatures including anti theft system, luxury styling pack, rain and parking sensors (Chen, Delmasand Lieberman, 2015).Global Cars Private Limited needs to adopt appropriate promotional techniques becauseboth the cars are going to be offered to different segments of market. For the customers of below40 the company can use online promotions, social media marketing and other latest techniques.2

For the customers of 40 to 60 age group the marketers of the organisation can choose newspapers, television etc. for the promotions in order to aware individuals about the cars that aregoing to be launched by the company in the market.2. Forecasts and resultsSubject to forecast, Global Cars Private Limited has forecasted that no car will be remainunsold which means there would not be any unsold stock at the end of round one. The estimatedsales of the company is 1200 million pound and the resulted sales is 5941 which is very high ascompare to estimation. It has also been estimated that both the cars should have at least 1%market share. Prices that are decided for both Brezza and Sport 19 are 2500 and 12000respectively. Total Strike days are 2 that are forecasted by the organisation (Goetsch and Davis,2014).KPMSport 19BrezzaSport 19BrezzaType of KPMPredictionResultCar sizeMediumLuxurymediumLuxuryAge range ofcustomersBelow 4040-60Below 4040-60Work force65211576521157Automationallocation250250productivity75.9273.47575.9278.383Produced49500850004950085000Unsold stock0000Price12000250001200025000Gross margin22.326.8222.326.82Market share1.051.751.562.9Sales12005941Post tax profit-1500-1157Net cash position-1500-1875Strike day223

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