Assignment Business Research Methods
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Added on 2020-04-21
Assignment Business Research Methods
Added on 2020-04-21
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1Business Research Method Research ProposalStudent’s NameDate of Submission
2Introduction The department of culture and tourism in UAE is involved is several activities to regulate thetourism operations in the region. More specifically, it develops and promotes Abu Dhabi as aglobal destination for tourist. It offers natural and cultural experiences, family leisure facilitiesand appealing attraction sites (Armstrong et al., 2015). The eventual goal of these strategies is tomake Abu Dhabi a world class destination for tourists and travelers. The efforts by Abu Dhabidepartment of culture enhances their country’s diversified cultural experience under the guidanceof Abu Dhabi vision 2030 as well as the Abu Dhabi plan. Through the cooperation on thiscultural department with relevant stakeholders, it has been possible to market their services toboth local as well as international markets (Henderson, 2014). The importance of social anddigital media cannot be underestimated because they have both merits and demerits (Tiago &Veríssimo, (2014). A great benefit of these marketing strategies is that they can be able to reachout to so many people in a short period of time. They are also cheap compared to other forms ofmarketing like print media. HypothesisI.There are opportunities and challenges faced by the Abu Dhabi department of culture andtourism in UAE.II.There are no opportunities and challenges faced by the Abu Dhabi department of cultureand tourism in UAE.Research questions1.To explore the opportunities that are presented by the massive adoption of social anddigital media the Abu Dhabi department of culture and tourism in UAE.
32.To determine the challenges that the department of culture and tourism in Abu Dhabifaces in using the social and digital media in marketing. 3.Enable a better understanding on how best to use the social and digital media formarketing at Abu Dhabi. Literature reviewAbu Dhabi department of culture This department combines several activities alongside their stakeholders in an effort to createsome well nurtured cultural community rich in values and heritage (Hammad et al., 2012). Thisthen attracts so many tourists locally and internationally which in turn enhances economybuilding through the collected revenue. Their core target is to offer a holistic tourism experiencesto their citizens and tourists so as to regulate the cultural and preservation of their heritage (Zengand Gerritsen, 2014). The sharing of the unique legacy of Abu Dhabi, this department offerscultural events, museum sites and exhibitions to the clients. Basically, the Abu Dhabi culture isimportant in indicating the development journal of Emirates. More specifically, this departmentis committed to preserving several historical and archeological places, to serve as sources ofhistorical learning (Mangold and Faulds, 2009). They also support creativity by holding culturalexhibitions where they promote artists and other intellectuals through festivals and events. Theirsupport to handicrafts and artists, Abu Dhabi department of culture inspires several professionalsin literature, music and artwork. This department is also tasked with ensuring that the future of the Saadiyat Island museum isbright through promotion of a dynamic culture in the region (Giampiccoli and Mtapuri, 2015).Other tasks include the support and management of existing museum and tourist sites like the AlAin Palace, Al Ain national museum and Al Jahili Fort. The Abu Dhabi department of culture
4also makes promotions of their services by holding educational programs, exhibitions andacademic courses related to culture and heritage so as to inspire the upcoming generation. In thiscase, Abu Dhabi cultural department takes note of the art talents of its people as a source ofheritage endurance, and their collective memory as an invaluable resource in the UAE region(Mtapuri and Giampiccoli, 2017). On the tourism sector, this department offers tourism assets through cultural conservation oftourist attraction sites so that Abu Dhabi becomes a word class tourist destination. As such, thisdepartment continuously invests in in cultural sites, leisure points and entertainment services fortourists by programs and events through partnerships with sponsors, well-wishers and otherstakeholders in tourism industry (Sigala et al., 2012). Most importantly, they have a cooperativerelationship with the tourism industry of the Emirates by offering guidance so that the servicesoffered to the customers are way beyond and meet the global standards and customerexpectations. In order to determine their performance in tourism and culture industry, they havean online method of revenue collection and reporting (Benckendorff et al., 2014). This enablesthem to determine their performance in the markets by viewing the number of hotels booked,average duration of stay, revenue and other indicators. They also run a digital library systemwhere people can get access to various resources that appertain to Abu Dhabi culture and torism,from any part of the globe. Digital marketingAbu Dhabi employs a number of online and digital methods of advertising their services. Thisincludes the use of their website, social media, digital screens and email marketing which createsan interface code to list their products and services to both existing and potential customers(Stephenson, 2014). The use of digital marketing (ether social media or use of internet
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