Assignment On Business Skills

Business skills

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
TASK 2 ...........................................................................................................................................6
a) Preparation of a CV in the relevant format .............................................................................7
b) Suitable cover letter ................................................................................................................8
TASK 3 .........................................................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13
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INTRODUCTION
A diverse set of skills is to run a successful business. The various business skills include
communication skills, time management, delegation, goal setting, public speaking, relationship
building etc. (Dolton, Bondibene and Wadsworth, 2012). The present report consists of three
separate tasks. In the first task, a comparison has been done of two styles of newspaper articles.
While comparing the two articles, various criteria have been used. These include target audience
in each case, effect of writing style, effect of use of quotations and images on reader etc. Apart
from that, relative usefulness of each article has also been compared as a source of evidence in
support of an essay on Mediterranean refugee crisis. The second task comprises of a professional
CV and covering letter. In the third task, response to a newspaper article has been produced.
TASK 1
Article 1: refugees welcome? How UK and Germany compare on migration
Article 2: The human tide moving this way: Fury and fighting as rail station is closed to migrants
Writing styles of the two articles can be compared and contrasted.
Target audience
News styles encompasses vocabulary, sentence structure, information in terms of relative
importance, tone and intended audience. The two articles can be compared and contrasted on the
basis of these aspects. Apart from this, various characteristics are present in news articles which
are related to the intended audience. These include prominence, proximity, human interest,
consequence, timeliness. All aspects of a news paper article are influenced by the intended
audience (Evaluating Articles, 2015). The length and difficulty of article is determined by the
people who will be reading them (Carpenter, 2010). Both Article 1 and Article 2 are news
articles which are intended to cover a general audience with an interest in the news. Article 1
assumes that the audience has an awareness of the current events though not in – depth
knowledge of it. It focuses on the the issue of help required by refugees. Similarly, Article 2 also
focuses on the European migrant crisis. Both the articles assume that their intended audience has
awareness about the current migrant crisis in the world. Hence, these articles aim to provide
more information about the issue and highlight the extent of its severity.
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However, Article 1 uses more technical language and seems to be intended for an
audience that is well informed in the field of politics, legislations and other aspects such as
private engagement of refugees. It covers the conditions of refugees in two countries, United
Kingdom and Germany. The state of refugees in the two countries, their political and legal
aspects, all have been presented. As compared to this, Article 2 is intended to a general audience
with a interest in the news about refugees. Hence, it is more focused on a generalized audience as
compared to Article 1 which is focused on a specialized audience. Article 2 has been written in
an easy to understand language which could be interpreted by the general audience. However, in
contrast to this, Article 1 has been written in a more advanced and technical language.
Effect of writing style as a result of targeting the audience
Article 1 uses headline and subheadings. Each of the subsections of the article contains a
heading. In contrast to this, Article two makes use of only a headline. There are no subheadings
in the article. However, both the articles did not use billboard. Article 1 consists of lead. It is the
most important structural element of the article (Turabian, 2013). Essential facts of the story
have been presented in the lead. Similarly, lead is also present in Article 2. it is effective and
balances the ideal of maximum information. However, Article 1 uses a hard lead where a
comprehensive thesis has been presented which informs the reader about what the article will
cover. As compared to this, Article 2 uses a soft lead in which the topic has been introduced in a
more creative and attention seeking manner. It provides a brief summary of facts.
There are generally two styles of writing news paper articles namely, broadsheet
journalism an d tabloid journalism (Styles of Writing, 2015). Broad sheet articles is composed of
considered points of view. However, it conforms to an editorial style and perspective. It also
comprises of a political bias (Tomlinson, 2011). Article 1 uses broadsheet style of writing in
which the deductive style of reasoning as been used. There has been a logical progression of
points which are effective at conforming the original statement. Broadsheet articles play on
prejudices of the belief system of public (Schultz, Utz and Göritz, 2011). In contrast to this,
Article 2 comprises of tabloid style of writing. Tabloid newspapers are generally of two pages.
Article 2 contains photographs which are lacking in Article 1. also, the discussion in Article 2
seems to be less serious as compared to Article 1. in article 2, the news has been boldly stated
however, there is not much evidence provided to back it up. Moreover, as compare to Article 1, a
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