CELEBRITY ENDORSEMENT AND CONSUMER BEHAVIOR RESEARCH 2022

RESEARCH PROPOSAL Topic: Impact of Celebrity endorsement on consumer buying behavior. Assessment brief • Find a business problem (preferably in your discipline area) that requires research to better understand and solve. ( topic chosen as mentioned above) • Analyse the problem and develop propositions/hypotheses that need to be examined to address the problem • Evaluate a range of research methods and choose the approach that is best suited to the situation and justify your rationale • Outline your research process and how this will enable you to answer your propositions/hypotheses • Your report should demonstrate the importance of rigorous research and its application to industry Structure 1. Introduction • Define the problem and its scope. You should also include its relevance to industry • Describe your research question/s and objectives 2. Literature review • Summarize the key themes relevant to the research.