Trackside The Ultimate Fitness Gear Acknowledgements

Running head: ENTREPRENEURSHIP AND INNOVATION
Business Start-Up Plan
Name of the Student:
Name of the University:
Author’s Note:

ENTREPRENEURSHIP AND INNOVATION1
Business Plan
Trackside
The Ultimate Fitness Gear

ENTREPRENEURSHIP AND INNOVATION2
Acknowledgements
I would like to acknowledge each and everyone who have helped me in completing this project. I
would like to acknowledge the efforts and help provided by our assessor for helping us with the
assignment. A special thanks to my friends and parents who all supported me while planning the
context of the assignment.

ENTREPRENEURSHIP AND INNOVATION3
Table of Contents
Executive Summary.........................................................................................................................5
CONFIDENTIALITY STATEMENT.............................................................................................6
Part 1................................................................................................................................................7
Analysis of the Current Situation....................................................................................................7
1.0 Introduction................................................................................................................................8
1.1 Background............................................................................................................................8
1.2 Feasibility..............................................................................................................................9
1.3 Industry Analysis- Trend Analysis......................................................................................11
1.4 PEST Factors.......................................................................................................................11
1.5 Competitive Analysis...........................................................................................................12
1.6 Segmentation/Target Audience...........................................................................................15
1.7 Product Positioning & Unique Selling Proposition.............................................................17
1.8 SWOT Analysis...................................................................................................................18
Part 2..............................................................................................................................................19
RECOMMENDATIONS FOR FUTURE ACTION.....................................................................19
2.1 Marketing.............................................................................................................................20
2.2 Operational Management.....................................................................................................22
2.3 Finance.................................................................................................................................25
2.4 Legal....................................................................................................................................25

ENTREPRENEURSHIP AND INNOVATION4
2.5 Action Plan..........................................................................................................................26
Bibliography..................................................................................................................................28
Appendix........................................................................................................................................31
1) Cash Flow Forecast (Year 1).....................................................................................................31
2) Cash Flow Forecast (Year 2).....................................................................................................32

ENTREPRENEURSHIP AND INNOVATION5
Executive Summary
 Business Name: Trackside Pvt Ltd
 Business Idea: Developing a Fitness Gear/Band
 Present Business: Not Applicable
 Service Type: Fitness Gear
 Trading type: Private Limited Company
 Company Location: United States
 Reason for new business start: Growing Demand for Health and Fitness Products
 Planned Start Date: September, 2019
 Top Team: Tom Kirkman (CEO), Scarlet Williams (CFO), Mira Nair (Operations
Manager)

ENTREPRENEURSHIP AND INNOVATION6
CONFIDENTIALITY STATEMENT
“The types of Information, data and other drawings embodied and used in this business
presentation are strictly confidential and is given for the purpose that it would be held
confidentially and not disclosed to third parties without the prior written prior consent.”

ENTREPRENEURSHIP AND INNOVATION7
Part 1
Analysis of the Current Situation