Entrepreneurship- Practice and Processes

Running head: ENTREPRENEURSHIP PRACTICE AND PROCESS
Entrepreneurship- Practice and Processes
Name of the Student
Name of the University
Authors Note
Course ID

1ENTREPRENEURSHIP PRACTICE AND PROCESS
Table of Contents
Section A:...................................................................................................................................2
Executive Summary:..................................................................................................................2
Product Description:...................................................................................................................3
Business objectives:...................................................................................................................4
Mission Statement:.....................................................................................................................5
Vision statement:........................................................................................................................5
Company Description: 500........................................................................................................6
Business Overview:....................................................................................................................6
Industry Analysis:......................................................................................................................7
Market Analysis:......................................................................................................................11
Section B:.................................................................................................................................15
Marketing Plan and Sales Strategy:.........................................................................................15
Management Team and Organizational Structure:..................................................................17
Long-Term Development Plan:................................................................................................20
Financial Projections:...............................................................................................................23
Projected Financial Statements:...............................................................................................24
Start-up Cost:...........................................................................................................................24
Sales Projection:.......................................................................................................................25
Cash Flow Projections:............................................................................................................27
Projected Profit and Loss Account:..........................................................................................28

2ENTREPRENEURSHIP PRACTICE AND PROCESS
Projected Statement of Financial Position:..............................................................................29
Reference List:.........................................................................................................................31
Appendix:.................................................................................................................................36
Depreciation Schedule:............................................................................................................36
Ratios:......................................................................................................................................36

3ENTREPRENEURSHIP PRACTICE AND PROCESS
Section A:
Executive Summary:
Fresh and Fit is the vision of the new entrepreneur. The business aimed at making a
contribution to the society by assisting the youth to improve their health with the provision of
healthy fruit drinks. Instantaneously, the business beside making fruit juice will also create
the employment opportunities for the graduates passing out in July. The business will be
using the local fruits from the producers and will be importing fresh cultivated fruits to use
constructively in the business process. Providing smooth juice to the consumers will help
gaining wider market share. The company will be naturally using fresh fruits to manufacture
juices and will be looking forward to expand its operations in order to include the distribution
among stores within the entire stores. Owner funding and internally derived cash flow will
enable the business in future expansion. Additionally, the company will be securing a short
term loan with the help of bank in order to fund the business operations. The sales projection
for the three years will be based on the current market demand with target customer base in
Malaysian market. All the business strategies that are developed will be ranked in respect of
the net present value.

4ENTREPRENEURSHIP PRACTICE AND PROCESS
Product Description:
While there is lunch program available in all the government school several students
do not makes the use of food provided to them. The school food menu is restricted to
sandwiches which includes meat products. Additionally, it is noticed that most the students
turn to vendor that come to school premises to provide fried food. These vendors provide
school students with the fried food, soda and candy though children enjoy having processed
foods but these foods contribute to the obesity.
Findings from the Health Promotion unit of Ministry of Health have expressed their
concern regarding the growing number of obesity (Finch 2016). Similarly, the Fresh and Fit
products will be made from the local fruits that will be free of additives and artificial
preservatives. There would be no need of adding preservatives and additional sugar since the
fruits will be containing the natural sugars. Fruits that are available during the particular
season will be harvested and will be processed into the fresh fruits (McKeever 2016). A
portion of the fruits will be used while the remaining portion will be either dried or frozen in
to the deep freezer for use in off season.
Figure 1: Figure reflecting fruit and fruit juices
(Source: As Created by Author)

5ENTREPRENEURSHIP PRACTICE AND PROCESS
Fresh and fruit will be opening its stores for selling the fruit smoothies that will be
made from the combination of numerous fruits and coconut water with ice lollies that will be
made from the two types of fruit bowls. These includes the variety of sliced and diced fruits
and single fruit sliced and diced made from the local fruit.
With growth of business other products will be introduced and wherever necessary the
business will be using the natural sugars;
a. Jams and jellies by making use of the seasonal fruits
b. Chutneys from the mammy apple
c. Gooseberry and golden apple juice
d. Yogurt and ice-cream using local fruits
e. Trail mix that will be made from the locally grown nuts and dry fruit juice
The product will be categorized under the two heads namely under the Relax Fit such as
for those that do yoga and for children that prefer doing stretches. The stress involved in
studying will be released through such drinks (Brinckmann and Kim 2015). On the other
hand, Sporty Fit will be for individuals that join sports team and club that actively
participates in daily life, lawn tennis, table tennis, football and other sports will be the options
of attracting the consumers from each quarter.
Business objectives:
The business strategy of Fresh and Fruit is to sell the premium products at the valued
prices. compared to other local competitors the prices of the product will be set at a relatively
lower level to attract the positive attention from the local consumers (Schaper et al. 2014).
There are excess supply of food and beverage retailers in Malaysia with Fresh and Fit value
pricing strategy would make sure that strong smoothie demand is maintained among the
targeted customers.

6ENTREPRENEURSHIP PRACTICE AND PROCESS
Customers are usually reliant on the quality of fruit juice products. The objective of
Fresh and Fit is to remain committed to the highest standard in order to maintain the
foundation of trust in Fresh and Fit fruit juice. Delivering freshly made juices to the
consumers is depended on the extensive cooperation with mutual reliance among the
suppliers and retailer (Gabler et al. 2017). The objective of the business is to create
innovative product with state of the art manufacturing, quality assurance and industry
expertise for the future success of the business.
Mission Statement:
Fresh and Fit will be having the primary business responsibilities with the local
customers to whom the busyness will be offering delicious and healthy smoothies that would
help in epitomizing the true refreshment. Additionally, the business will be placing emphasis
on the employee satisfaction by proudly creating an environmental friendly environment for
its customers (Ward 2016). Fresh and Fit carries the mission of providing people with the
healthy alternatives to fast foods. The values of Fresh and Fit is dedicated in providing people
of Malaysia with refreshing, one of kind taste is full of taste and juicy boost. With superb
smoothies and determined commitment to customers Fresh and Fit aims in maintaining
higher profitability in order to serve the customers for several years to come.
Vision statement:
The vision of the Fresh and Fruit is to address the primary concern of individual
health. The vision of the company is to serve the customers ranging from all the ages by
making their lives as simple as possible. The company aims to be leading healthy juice
producer in Malaysia with the motto of being synonymous by serving delicious and nutritious
product. Other vision of the Fresh and Fit is to maintain tight control of the cost and

7ENTREPRENEURSHIP PRACTICE AND PROCESS
operations during the expansion. Its vision is to create a strong sale in the metro cities and
establish a wide selling staff.
Company Description:
Business Overview:
Fresh and Fit is a fruit juice producing company that is designed to provide organic
fruit juice at a reasonable price and create a healthy social environment for fit enthusiasts.
The target market for Fresh and Fit will be individual from all age groups. However, will be
specially placing our focus on people that are involved in regular sporting or exercise
activity. Additionally, the business will be placing its emphasis on age group of 10-15 years
that are mostly students studying in schools and university to offer them with essential
nutrients through the help of organic fresh fruit juice (Ross and Byrd 2015). The central
product of the company will be organic fruit juice made from apple, orange, gooseberry,
grapes etc. that will provide the customers with the blend of natural fruits and vegetables. The
juice smoothie recipes will be fine-tuned by the chief juice extractor that would contain the
secret ingredients with no added flavours offering customers with uniquely irresistible fruit
taste. The Fresh and Fit will be requiring constant shipment of natural fruits and vegetables
along with the several better quality fruit juice blenders.
The business is believed to be viable since the data collected from the market survey
within the target market reflects that a large number of individuals ranging from school and
university students to daily joggers and sports indulged individuals enjoy having fruit and
products made from fruit. These potential customers have reflected their eagerness and
willingness to pay such services (Johnson 2014). The business aims to reach out those
customers that are willing to purchase the products of Fresh and Fit. Rather than preaching
the vitality of staying fit the important of staying fit would be pointed out to the customers