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Assignment Hospitality Management - Ethio Catering Service Pty Ltd

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Added on  2020-05-11

Assignment Hospitality Management - Ethio Catering Service Pty Ltd

   Added on 2020-05-11

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Student NameETHIO CATERING SERVICE PTY LTD IS BASEDIN MELBOURNE, AUSTRALIAN
Assignment Hospitality Management - Ethio Catering Service Pty Ltd_1
3. Market Feasibility(where possible, please support this session with relevant facts and figures)1.What is the size of the market?The market size would target to tap in to 10% of Melbourne total population which 380,000 potential clients per annum2.What is the growth rate of the industry?The expected growth rate of the business would be 15% per annum3.Is the market at full capacity?The market full capacity can be calculated by considering 25% of the total population therefore 950,000 customers per annum4.Who and where are the customers?Target customer would be medium income earning groups living within Melbourne city and its suburbs5.Where are customers getting the product now?Currently there is not Restaurant serving Ethiopian food in Melbourne making this a new concept6.How many would purchase from you?We target reaching out to 1% of Melbourne population accounts to 380,000 clients7.What external factors come to bear? Government, Industry DynamicsHealth and safety Licencing, hardware, and human resource are the main factors which will influence the businesses performance and acceptance by the target consumer.8.What keeps new competition from entering this market? (Barriers to Entry)The Restaurant would focus on serving traditional Ethiopian food which would require competitors to hire cooks from Ethiopia or the Ethiopian community who are not commonly available. This will cost the businesses high investment which would discourage them from stating up the similar businesses6. Human Resource Feasibility (where possible, please support this session with relevant facts and figures)Major questions to be addressed:1.What technical and management experience is required?Food and beverage management experience and expertise are required to set up the business but more importantly the business would require hiring Ethiopian cooks to prepare the Traditional Ethiopian cuisine.The cooks would be outsourced directly from Ethiopia2.Who are the owners and what are their roles? (Entrepreneur, Manager, Technical Expert)The owners would also be part of the operations and will be responsible for managing the overall business operations and management and will be responsible for coordinating all staff to meet market expectations trends.3.What is the ownership structure?The business is a partnership between two friends.4.What are the manpower requirements?How many employees will you need in the 1st, 2nd and 3rd years?1st – 10 employees2nd – 15 employees3rd - 45 employeesHow will you find the right employees?
Assignment Hospitality Management - Ethio Catering Service Pty Ltd_2

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