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Global Business Management : Assignment

   

Added on  2020-05-11

15 Pages4420 Words68 Views
Business DevelopmentNutrition and WellnessLanguages and CultureReligion
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UserGlobal Business Management Project Report
Global Business Management : Assignment_1

Global Business Management Project Report 1Executive SummaryThe purpose of this report is to understand the business expansion of any company in an overseascountry to have a better growth and development of the business operation. For this following report, the company and the product selected is the CHIA drinks which is one of the well know brand of New Zealand in the healthy beverages industry. The report will present the overview of the organisation, the selection of the country for expansion, various aspects of marketing plan including, market entry mode, competitive analysis and marketing strategies. The later part of thereport will present the value chain assessment, ethical considerations, social responsibility and managing human sources and will sum up with a brief conclusion.
Global Business Management : Assignment_2

Global Business Management Project Report 2ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................2Overview of the Organisation..........................................................................................................2Selection of the country...................................................................................................................3Marketing Plan for successful market entry....................................................................................4Market entry.................................................................................................................................4Competitive Analysis...................................................................................................................4Marketing Strategy......................................................................................................................5Value Chain Assessment.................................................................................................................6Social responsibility and ethical considerations relating to the product and market.......................7Cultural and communication issues of operating in that market of Myanmar and their impact on the operations...................................................................................................................................8Managing Human resources in Myanmar........................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
Global Business Management : Assignment_3

Global Business Management Project Report 3IntroductionEvery organisation wants to expand its business in the overseas nations to have continuous growth and increased brand visibility. Expanding the roots in the foreign nations is one of the best ways to develop and grow the business. in present time, the demand for nutritional substances has been increased as both the athletes as well as the people who are health consciousand fitness freak are consuming increasing number of nutritional juices and liquids that are rich in nutrients, proteins and omega 3. Because of the increasing demand for such drinks and due to the changing life style of the people, there are companies who have started producing such nutrient drinks to gain the market share (Rasane, 2015). The report will present the expansion and marketing of such product only in some new markets for fetching the attention of the new customer bases and to have an effective global reach. Overview of the OrganisationWith the efforts of two sisters named Florence Van Dyke and Chloe Van Dyke, there were established CHIA drinks in the year 2012. The key region of operations of the company is Helson, New Zealand. The main purpose behind developing these CHIA drinks was to offer the athletes with some sustainable energy in the form of drinks to build up the level of nutrition. CHIA started by aiming towards the endurance drinks for the athletes but later on it offered drinks to the general public to boost their nutritional levels. The company offers the adults as well as the children with high amount of vegetarian omega 3 with other nutrients including electrolytes, potassium, iron, calcium and magnesium. The drinks of CHIA are rich in both the
Global Business Management : Assignment_4

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