Global Strategy, Development and Implementation

Global Strategy,
Development and
Implementation

INTRODUCTION
The term strategic management is defined as the continuous strategy, supervision,
review, and evaluation of all the company needs to achieve its business objectives and goals
(Ammar and Chereau, 2018). Development and evaluation in corporate environment would
force companies to regularly evaluate their performance plans. Global strategy is defined for
the formulation of strategies by and organisation for expansion outside its boundaries which
helps businesses to maximize the sales of products and services. This strategy emphasis to
identify the approaches, examining and explaining the function of top management in
enterprise. An adequately developed global strategy lets an organisation discuss to achieve
and develop the international presence market needed, the optimum site or position
worldwide to perform business process operations and to proceed with its global presence in
order to obtain competitive edge on the international market. Unilever is considered in this
report. This entity is founded in year 1929 and founded by in London, England, UK. Number
of employees working in company is 155000 all over the world. This report includes reasons
for parent company’s international expansion, strategic methods of entry with consequences,
managerial problems in new environment and solution to overcome them.
MAIN BODY
Reasons for parent company’s international expansion.
International expansion is important for the business growth as it is going
internationally. The entry of foreign markets enables companies to expand further. New
customers experience your product or services by expanding the global reach of companies.
Unilever is a British multinational consumer goods company as they produce their products
such as skin, personal care, cleaning goods, drinks, food, baby care, pharmaceutical as well as
bottled water and many more to its consumers. The historical performance of Unilever is
stable as the organisation revenue is 50.724 and asset is 67.659 in the business. However, the
market share of selected entity is 4044 in the United Kingdom. The competitive position of
Unilever is to offer innovative goods and services as which is distinct from the other
competitors in order to attract new and existing users. There are various reasons of the
organisation to expand their business internationally which are mentioned below: