HI6006 - Competitive Strategy Assignment

   

Added on  2020-03-02

7 Pages1487 Words36 Views
Running head: COMPETITION ASSESSMENT 0Competitive Strategy
HI6006 - Competitive Strategy Assignment_1
COMPETITION ASSESSMENT1ContentsTesla, Inc....................................................................................................................................2Tesla’s Strategy......................................................................................................................2Tesla’s Model for Business....................................................................................................2Tesla’s CAGE framework......................................................................................................3Uber Technologies Inc...............................................................................................................4Uber’s Strategy.......................................................................................................................4Uber’s Model for Business.....................................................................................................4Uber’s CAGE framework......................................................................................................5References..................................................................................................................................6List of FiguresFigure 1: Tesla Business Model.................................................................................................3
HI6006 - Competitive Strategy Assignment_2
COMPETITION ASSESSMENT2Tesla, Inc. Tesla was incorporated in 2003 as an American automotive and energy storage organisation. The company manufactures electronic cars and energy storage devices. It had revenue of US$7 billion in 2016 financial year. The worldwide sales of Tesla passed 200,000 cars in March 2017, which makes it second largest pure electronic car producer in the world. The CEO of Tesla is Elon Musk, who was one of the founders of the company. The reason for selecting Tesla is that it has changed the electronic car market by their innovations. The company uses lithium-ion batteries which have revolutionised the entire industry. Tesla has gained reputation and appraisal from peoples for making electric car popular. Tesla’s Strategy According to Mangram (20102), Tesla’s strategy focuses on using lithium-ion batteries in their vehicles, which revolutionised the automotive industry and gained them a competitive advantage. The batteries hold more charge and provide high mileage, as compared to competitor cars. The performance of Tesla batteries is unmatched in the electronic car industry. The organisation also provides a huge network of supercharger locations that help owners to charge their vehicles in between their trips. The company had established a strong and distinctive value chain environment around its vehicles that motivate and provide better user experience to its customers. The quality and ability of the software used by Tesla is several levels above its competitors. The company keeps updating their software with newer updates and keep it fresh. The marketing team has created a unique reputation of the company that motivates customers to own a Tesla car. The company serves their customers honestly, which increases their customer satisfaction rate (Hardman, Shiu and Steinberger-Wilckens 2015). Tesla’s Model for Business The business model of Tesla has gained them the spot of second largest electric vehicle producer. Following are the key part of their business model (Figure 1):The company prepared a high priced and a high-quality electric car for super-rich customers called The Roadster (2008). The quantity of such car was significantly low but its price was considerably high.
HI6006 - Competitive Strategy Assignment_3

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