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Strategic Resource Allocation and Planning - PDF

   

Added on  2021-04-19

13 Pages2054 Words270 Views
| TESLAMOTORSSTRATEGIC RESOURCE ALLOCATIONANDPLANNING

STRATEGIC RESOURCE ALLOCATION AND PLANNING 1Table of ContentsIntroduction................................................................................................................................2Tesla Motors Profile...............................................................................................................2Environmental Analysis.........................................................................................................2External Environment........................................................................................................2Industry Analysis...................................................................................................................5Tesla Motor’s Five Forces Analysis..................................................................................5Competitor Analysis...............................................................................................................7Internal Environment.............................................................................................................7SWOT Analysis.................................................................................................................7Strategy Formulation..............................................................................................................8Strategic Action Plan..............................................................................................................9Performing Market Research.............................................................................................9Identifying Alternatives.....................................................................................................9Feasibility study.................................................................................................................9Making Decision................................................................................................................9Implementing New Project................................................................................................9Conclusion................................................................................................................................10References................................................................................................................................11

STRATEGIC RESOURCE ALLOCATION AND PLANNING 2IntroductionThe analysis is an important procedure performed to understand a complex topic by dividingit into small divisions (The Economic Times, 2018). This report is being prepared in order toanalyze a case study based on Tesla Motors which is based in California. External andInternal Environment analysis will be discussed to identify the factors that influence theperformance of the company. Along with this, a strategy will be suggested and it's action planthat can help the company in increasing its profit in the future. Tesla Motors ProfileTesla Company was founded in 2013 with the specialization in the manufacturing of solarpanel, lithium-ion battery energy storage energy storage, residential photovoltaic panels, andelectric automotive (Tesla, 2018). Headquarter of the company is based in Palo Alto,California. The additional products which are included in the product list of the company arePower pack Batteries and Tesla Power wall, solar roof tiles and solar panels (Vynakov,Savolova & Skrynnyk, 2016). Environmental AnalysisExternal EnvironmentTechnological Trends- Tech is in the root of the business plan of Tesla because it is countedin the list of the inventors of an electric vehicle. It has created an integrated, comprehensive,proprietary electric powertrain technology including Lithium-ion cells. Along with this, itinvolves high-energy density and unique chemistry, a compact set of software-controlledpower electronics, an actively cooled battery pack, and a high RPM single-gear box(Kissinger, 2017).

STRATEGIC RESOURCE ALLOCATION AND PLANNING 3Source [Tesla Motors Company Overview, summer 2011]Demographic Trends- Automakers who acquire Tesla Electric vehicle powertraincomponents and individuals buying Tesla's Electronic Vehicle are included in the list of thecompany's customer list. In the automotive market, there are various options for theindividual customers. Whereas a pure high-performance electric sports car like the Roadsterhas no comparable models. The innovative models like Model X or Model S possess a largenumber of potential competitors which comprise traditional gasoline-powered and hybridsvehicles (Hitt, Hoskisson & Ireland, 2013). Characteristics of Owners by Type

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