Australian Red Cross: Governance and Operations

The assignment delves into the workings of the Australian Red Cross. It examines its governance structure, highlighting the role of the Council and its responsibilities for daily operations. Furthermore, it explores the organization's humanitarian efforts, emphasizing its contributions to security, public health, and disaster preparedness. The analysis also touches upon the Red Cross's commitment to providing accessible basic healthcare services to communities.

Running Head: IS Strategy and Management Structure
Information System Strategy and Management
Australian Red Cross Society

IS Strategy Structured and Management
Table of Contents
Overview of an Organisation.................................................................................................................2
Competitive Environment......................................................................................................................2
IS maturity.............................................................................................................................................2
Emerging of ICT technologies of Australia Red Cross Society................................................................3
Strategic Impacts of the ICT Technology...............................................................................................3
Capability Maturity Model.....................................................................................................................4
Potential Opportunities and Competitive Advantage............................................................................4
Overcoming Resistance to Change........................................................................................................5
Possible Leadership...............................................................................................................................5
Governance Structures..........................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7
Table of Figures
Figure 1 CMM of Red Cross Australia..................................................................................................4
Figure 2 Governance Structure..............................................................................................................6
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IS Strategy Structured and Management
Overview of an Organisation
Australian Red Cross is the well-established organisation leading in the health care,
humanitarian and community services and Charitable Trust in Australia and Auxiliary
Government. It is been developed for the National Society of the International Federation of
Red Cross and Red Crescent Societies. It was established in the Australia in 1914. Its main
aim is to provide the services and programmes which basically includes international aid
across the Pacific regions. The Red Cross Society is used to provide the different blood group
services that are prevented safely. It is best known for the mobilising the volunteers for
creating and appreciating for providing the comfort parcels that was mainly send to the
servicemen overseas. In the Historical period the Red Cross was recognised as the Auxiliaries
to the medical services (Aldrich and Meyer, 2015). The Red Cross Society has the slogan i.e.
“The Power of Humanity”.
Competitive Environment
Australia Red Cross has the pre-eminent place in the heart and minds of the people belonging
to Australia. Australia Red Cross society is the most trusted and the effective partners in the
disaster alertness and response. It has the competitive strategies leading to the Three Key
Humanitarian Objectives. As it is has the largest humanitarian Network in the World
involving with the links more than the 190 National Societies around Globally (Cross,
2016).It leads to the main competitive field in
1. Strengthening Disaster Preparedness- It basically involves the emergency response
and building of the capacities of the partner’s government and National Societies and
disaster affected countries basically covering the regions of Pacific for enabling on
time, keeping the efficiency and appropriate form to response to the disasters. It
mainly includes the enhancing to the use of the data to inform preparedness and
response to the natural calamity.
2. Building Resilience- It helps in improving the capability of the National Societies as
well as to the communities been involved to cope up with and to overcome and
prevent from the calamities and disasters. The activities include to have an
appropriate training to the disaster response teams and to develop the contingency and
action plans so as to prevent from the disasters.
3. Increased Public Awareness- It enables to boost and develop the public
understanding towards the International Humanitarian law and values that involves in
reducing to the conflicts arises, violence, perception and stigma (Custers, 2016).
IS maturity
It is essential to maintain the security and to provide the appropriate training to the employees
working in the organisation for policy development which mainly drives radically to maturity
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IS Strategy Structured and Management
and to have the success in the program. The maturity should be present to avoid the risks and
threats taking place to the organisation. There are essential points to prevent from the risks
and to have the maturity in the Internet security
1. Collecting and analysing of data to prevent from the cyber risks.
2. Developing and maintaining the security policies.
3. Establishing the security training that should be mandatory for all the employees
working in the organisation.
4. Defining the Cyber Indicators.
5. Mitigation of the Risks (Jones and Wilkie, 2016).
Emerging of ICT technologies of Australia Red Cross Society
The changes are the must for every organisation for the most evident and highly
technological environments. The development of the technology is more enhanced in the
technology oriented approach for the humanitarian action and the opportunities available for
the improvement in the various fields like gathering of the information, data analysis, rising
of funds etc. The ICT tools are used for the technologies been implemented and proposed for
the potential needs and enhancing the resources being used for the implementation The
Technologies used for creating the awareness among the Australian people for the new
platforms and for the funds. The ICT technologies being used for the emergence:
1. Crowdsourcing- It can be defined as the process of obtaining and the services
needed, ideas, data by soliciting helps from the group of the people on the large scale.
2. Big Data Analytics- It is used as the wider range of the tools and methodologies that
is used for the advanced techniques that is used for generating the data.
3. Crisis Mapping- It is used for mobile and to the web based applications for the
humanitarian emergencies.
4. Digital Data Collection- It is the methods which is been used for replacing the old
methods of collecting the data and to use the technology to store and collect the data
digitally using smartphones etc. (Marks et al., 2015).
Strategic Impacts of the ICT Technology
The Strategic plan was been designed for implementing and providing the basic plans for the
dynamic framework for engaging with the creativity and innovation for the impacts brought
the greater change in the ICT technology. The Red Cross has successfully implemented with
the new technologies and with the systems
1. Ensuring with the permanent accessibility to the IT systems for ensuring the reliability
and maintaining the security and integrity of the electronic data.
2. It has the bigger impact in the efficiency on performing the operations easily and to
deliver the high quality of the support and centralized management.
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IS Strategy Structured and Management
3. It has mainly helped in training to the end users and developing the awareness among
the people about the Information Communication Technologies (Pope and Walker,
2014).
Capability Maturity Model
Figure 1 CMM of Red Cross Australia (Source By: Author)
Potential Opportunities and Competitive Advantage
The opportunity has brought the bigger impact for gathering and analysing the data for all the
sources which has built the competitive advantage for the organisation to lead in the market.
The potential opportunity has led to the accessibility to the unlimited amount of data from the
different sources and in multiple formats. Resources and opportunities are easy for
implementing. It has developed the opportunities and challenges in ever growing to the
potential tools for the humanitarian actions. It provides the opportunities to increase the
leading time for making the predictions regarding the weather, climate and the water related
hazards. It has the greater implication to the communication and to provide the opportunities
to inform the people who have been affected by the humanitarian agencies that would be
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Optimizing(Focusing on the Continous Process and
Improving the Operations )
Managed(Managing the quantity and quality of
tjhe services)
Defined(Business Needs and Consistent
Prosess)
Repeatable(Visibility into
Process)
Initial(Managing
the Data)Managed(M
anaging the
quantity and
quality of
tjhe services)

IS Strategy Structured and Management
inspected (Storry et al., 2014). Enhancement to the digital mapping also created the unique
opportunity to the crowd source. It has led to the new technologies for implementing to the
humanitarian community.
Overcoming Resistance to Change
It is necessary to completely change the way of working in the support to overcome form the
disaster and to provide to build the same place in the market. It mainly helps in
1. Creating the same way for communicating with the employees about the new
technologies.
2. Marketing the new strategies in every society and communities.
3. Developing the key structures for each department in the organisation.
Possible Leadership
The possibility of leading in the organisation depends upon the strategy and the
accountability for delivering the objectives. It is necessary to lead and build the executives
networks and bring the people together for the betterment of the Humanitarian and to the
emergency service sector. It should lead to the multiple teams in responding to the high level
crises and is necessary to ensure about focusing on the individuals and to the communities
(Valentine, 2015).
Governance Structures
The Australian Red Cross is been governed by the Council of the Red Cross Society. The key
responsibility of the organisation is to have the day to day operations and proper management
in the organisation (Wyborn, 2015).
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IS Strategy Structured and Management
Figure 2 Governance Structure (Source By:
http://www.redcross.org.au/annualreport_2012/governance/formation.html)
Conclusion
The Conclusion has brought up to draw the attention on the humanitarian work of the Red
Cross Society, to provide the security in the organisation and to have significant factors in
protecting to the public health and to the certain health services. It helps in maintaining the
integral element for promoting the health and successfully implements the strategies so as to
avoid and to prevent from the disasters. It ensures to have the accessibility to the basic health
services that is been provided to the community and to the civil society as a partner.
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IS Strategy Structured and Management
References
Aldrich, D.P. and Meyer, M.A., 2015. Social capital and community resilience. American
Behavioral Scientist, 59(2), pp.254-269.
Cross, A.R., 2016. Inaugural Vulnerability Report: Inside the process of seeking asylum in
Australia.
Custers, B., 2016. Future of Drone Use. TMC Asser Press.
Jones, T.R. and Wilkie, G., 2016. First steps into lean at the Australian Red Cross Blood
Service. ISBT Science Series, 11(S2), pp.99-104.
Marks, D.C., Fisher, J., Mondy, P., Segatchian, J. and Dennington, P.M., 2015. Serum eye
drop preparation in Australia: Current manufacturing practice. Transfusion and Apheresis
Science, 53(1), pp.92-94.
Pope, A. and Walker, M., 2014. Australian Red Cross, Dietitians Association of Australia and
Public Health Association of Australia: Submission on Performance Audit of Food Security
in Remote Indigenous Communities.
Storry, J.R., Castilho, L., Daniels, G., Flegel, W.A., Garratty, G., Haas, M., Hyland, C.,
Lomas‐Francis, C., Moulds, J.M., Nogues, N. and Olsson, M.L., 2014. International Society
of Blood Transfusion Working Party on red cell immunogenetics and blood group
terminology: Cancun report (2012). Vox sanguinis, 107(1), pp.90-96.
Valentine, K., 2015. 9 Blood donation in Australia. Giving Blood: The Institutional Making
of Altruism, p.167.
Wyborn, C., 2015. Co-productive governance: a relational framework for adaptive
governance. Global Environmental Change, 30, pp.56-67.
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