This assignment analyzes Samsung UK's strategic communication plan. It covers various aspects including value chain analysis, IT infrastructure evaluation, and the identification of key stakeholders (both internal and external). The plan details methods for engaging with stakeholders through channels like video conferences, webinars, and social media. Additionally, it assesses Samsung UK's existing communication structure and proposes strategies to enhance communication between management, staff, and the local community. The focus includes improving encoding, decoding, noise reduction, feedback mechanisms, and transmission channels.