Samsung UK: Strategic Communication Plan

This assignment analyzes Samsung UK's strategic communication plan. It covers various aspects including value chain analysis, IT infrastructure evaluation, and the identification of key stakeholders (both internal and external). The plan details methods for engaging with stakeholders through channels like video conferences, webinars, and social media. Additionally, it assesses Samsung UK's existing communication structure and proposes strategies to enhance communication between management, staff, and the local community. The focus includes improving encoding, decoding, noise reduction, feedback mechanisms, and transmission channels.

Contents
INTRODUCTION ...........................................................................................................................................2
TASK 1 .........................................................................................................................................................3
Discuss different decisions to be taken by Samsung senior management team for this audacious plan
to manifest [AC 1.1].................................................................................................................................3
Examine information and knowledge required to ensure that effective decision taking is possible
across board in Samsung UK [AC 1.2]......................................................................................................5
Assess internal and external sources of information and understanding available in Samsung UK for
decision making [AC 1.3]..........................................................................................................................6
Justify your recommendations for improvement to the Samsung UK management team [AC 1.4]........7
TASK 2 .........................................................................................................................................................8
Identify at least a minimum of four and maximum of six stakeholders that you will invite for this
important occasion [AC 2.1]....................................................................................................................8
Make contacts with your proposed invitees using appropriate and cost effective channels [AC 2.2].....9
Involve those invitees that have been contacted for this occasion to ensure that their interests are
well represented throughout the occasion. [AC 2.3].............................................................................10
Design all-inclusive strategy that will make the event more interesting and memorable for all [AC 2.4]
...............................................................................................................................................................11
TASK 3 .......................................................................................................................................................13
Report on the existing communication structure and system in Samsung UK [AC 3.1].........................13
Design appropriate methods to improve the overall communication systems in line with modern
realities in the sector [AC 3.2]................................................................................................................14
Implement plans that will guarantee better communication mediums between the local community
and Samsung UK [AC 3.3].......................................................................................................................15
Create a personal plan to improve your own communication skills, as the newly appointed community
liaison trainee manager [AC 3.4]............................................................................................................16
CONCLUSION ............................................................................................................................................18
REFERENCES ..............................................................................................................................................19
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INTRODUCTION
This assignment based on managing communication knowledge and information focuses on
providing the scope to demonstrate in what ways communications, knowledge and information
can be developed as well as used for improving communication within the organization and with
other organizations. The first part of the assignment delves with the aspect of understanding the
ways by which information as well as knowledge needs get assessed. There is the need to
elucidate upon a coherent business report describing ways by which information and knowledge
are assessed towards the requirement in respect of Samsung UK market penetration plan. The
second part of the assignment delves with the aspect of creating strategies for increasing personal
networking for widening the involvement regarding the process of making decisions that requires
planning as well as designing appropriate networking strategy that will be widening the
involvement regarding the forthcoming Samsung product launch that will use various channels
for communicating with the stakeholders. The third part of the assignment delves with the ability
for developing the processes of communication that has the requirement for developing a robust
communication network channels that will be linking Samsung UK with the local community
more effectively than before.
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TASK 1
This part of the assignment delves with the aspect of understanding the ways by which
information as well as knowledge needs get assessed. There is the need to elucidate upon a
coherent business report describing ways by which information and knowledge are assessed
towards the requirement in respect of Samsung UK market penetration plan.
Discuss different decisions to be taken by Samsung senior management team for this
audacious plan to manifest [AC 1.1]
Information and Knowledge assists in the formation of the foundation and also the
organizational assets. All the organizations are required identifying the different information as
well as knowledge requirements towards the attainment of their strategic objectives. This
explanation regarding need is required to move from the lower hierarchies to the top and then
there is the requirement for undertaking the final decision by the Samsung senior management
team of Samsung UK. To undertake the strategic decisions, at first the organizational needs are
required to be evaluated. In an organization such as Samsung UK, the decisions are normally
concentrated on the core committee (i.e. the Samsung senior management team) that is having its
complete focus towards the internal development of information technology. (Cox, 2014) In
respect of the significant decisions that needs to be taken to access the needs associated with
information as well as knowledge, Samsung UK does the performance of the below mentioned
tasks,
 Value Chain Analysis
 Analyzing the current setup for IT as well as the requirement for streamlining the
different processes associated with business
 Depending on these examinations, the decisions are taken on priority basis in respect of
implementing and also regarding the requirement towards the IT infrastructure.
 In addition to this, the decisions are taken at the process stage in respect of the different
units that are required to be the part of the information and knowledge system for
Samsung UK.
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 To manage these knowledge and information systems, there is the requirement for
identifying resources that are considered to be productive as well as having efficiency.
(Lind, 2014)
 There also occurs the aspect of judging the decision skills to map the proper set of skills
in respect of the different methods regarding data management.
Therefore, the above mentioned decisions are will be percolating to the senior management of
Samsung UK who will finally undertake these considerations as well as do the planning of the
strategic objectives that takes into consideration the knowledge and information process at
Samsung UK.
There are basically 3 type of decisions that Samsung company have to make during the various
operations of their business.
 Strategy decision- these kind of decisions have made by the senior authority of then
Samsung. The decisions are depended on the overall performance of the organization.
The long projects are held in the organization so there should be a strategy and to make
the appropriates strategy company have to make these decision.
 Structured decisions- the decisions which are made for deciding the objectives of the
Samsung and this kind decisions are made by the senior directors of the company when
they are dealing with their clients.
 Semi- structured decisions- when Samsung want to enter in a new market with a new line
of products , that time the management have to made some decision for their successful
business so those decision are known as semi-structured decisions. The decision who are
made with a proper planning known as unstructured decisions.
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Examine information and knowledge required to ensure that effective decision taking is
possible across board in Samsung UK [AC 1.2]
Over the years, Samsung UK as an establishment did the development of different processes for
enabling them in making decisions that are considered to be productive. In the present age of
technology as well as innovation, there exist different types where information and knowledge
base facilitates the making of decision that is considered productive. There exists various
database software as well as knowledge bases that are considered as rich storage areas of various
tools as well as data enabling the process of making decisions. (Cox, 2014) Basically, for having
productive as well as fruitful decisions, there is the requirement to possess appropriate data in the
organized set-up. Samsung UK as a company utilizes different Enterprise Solutions for assisting
them in managing the different knowledge and information as well as producing the same to
those who will be making the decisions in the most productive way. (Lind, 2014) Various
software are being used by Samsung UK that are acting as middleware to fetch the data from the
different source methods as well as rendering efficient options for data mining with different data
models as well as graphical illustrations in respect of effortless as well as productive analysis of
data in respect of efficient decision making. There occurs the integration of each of these sources
of data to the Enterprise system rendering data depending on the requirements of business or
process.
 Internal information- The Samsung should have the internal information such that,
information about finance of the company, information about the purchase, information
about sales, the information about the manufacturing departments. The company also
having the information of their administrative department which have employment
management and the details of their employees. The cost, appropriate wages and the rates
which are associated with the products, the manager of Samsung should have the
knowledge of these things.
 External information- The external information should be there for analyzing the market.
The information about the various policies of government and the trade groups in which
then company is working. The various commercial data about the other companies.
Samsung should do the research on the information which will assist them to increase
their sales and also the business interest. The managers of the Samsung should know
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about the data and information that can assist them in a commercial way which can help
them to make decisions. The business related decision can be made so easily. The
information is must needed to make any kind of decision regarding the business of
Samsung.
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Assess internal and external sources of information and understanding available in
Samsung UK for decision making [AC 1.3]
There is the existence of numerous forums that the companies are using to define in a clear
manner the strategies of communication in respect of information and understanding within the
company. The different internal sources take into consideration the Bulletin boards, the
Discussion boards, emails, communication groups and so on. The Human Resource department,
in this regard is playing a key role to share the information regarding the internal front. The
different external sources take into consideration the social networking sites such as LinkedIn,
Facebook, Twitter and many more. (Lind, 2014) There is also the existence of various particular
blogs that are being used by the different organizations and also the website of the company
itself for capturing the insights and also the information from different sources to address the
stories of success as well as factors for success regarding numerous businesses.
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Justify your recommendations for improvement to the Samsung UK management team
[AC 1.4]
Samsung UK as a company had taken the aspect of sharing knowledge and information to great
standards and is considered to be one of those information technologies organizations having a
set standard regarding the same. Nevertheless, there are some areas regarding which the
company is required working upon such as,
 The team of management for Samsung UK is required providing additional flexibility in
respect of the staffs for connecting with one another on the social forums with the
constraints to share information that is considered to be confidential. (Cox, 2014)
 The team of management for Samsung UK is required possessing additional forums in
respect of having discussions with the individuals who make decisions or the senior
management regularly. This will be ensuring enhanced communication in relation to
knowledge as well as information.
 The team of management for Samsung UK is required having an improved method of
planning in position that will be managing the knowledge bases on a more familiar
environment. (Lind, 2014)
 The team of management for Samsung UK is required implementing the most modern
technological methods for having flawless methods of businesses that is integrating and
aligning as well with the different goals of business and the organizational strategic
aspects.
This part of the assignment discusses about different discussions that are taken by the senior
management team of Samsung UK such as Value Chain Analysis, analyzing the present IT set-
up and so on. Also, information and knowledge required to ensure that effective decision taking
is possible has been examined through different Enterprise Solutions and different software.
Also, internal and external sources of information have been assessed.
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TASK 2
This part delves with the aspect of creating strategies for increasing personal networking for
widening the involvement regarding the process of making decisions that requires planning as
well as designing appropriate networking strategy that will be widening the involvement
regarding the forthcoming Samsung product launch that will use various channels for
communicating with the stakeholders.
Identify at least a minimum of four and maximum of six stakeholders that you will invite
for this important occasion [AC 2.1]
Stakeholders are considered to be the individuals as well as groups that are having an interest in
the organizational activities as well as functions. Samsung UK is having internal as well as
external stakeholders. Internal stakeholders are regarded as the individuals as well as groups that
are present within Samsung UK or those that are functioning directly in a company. Not being
able to take into consideration the essential stakeholders in the process of making decisions
might be leading towards resisting the outcomes by a single or more groups of stakeholders.
(Jenkins, 2011)
The major internal stakeholders that the Samsung UK management team is required involving in
the process of decision making and will get invited for this important occasion are the directors,
managers, employees, trade unions, association of employees as well as team leaders.
Nevertheless, the external stakeholders are considered being the people as well as groups outside
a company or those that are not working directly with Samsung UK. (Lancaster, 2010) The
major external stakeholders that the Samsung UK management team is required involving in the
process of decision making and will get invited for this important occasion are shareholders,
bankers, competitors, business associations, political groups, activist groups, suppliers,
customers, local communities as well as government agencies.
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Make contacts with your proposed invitees using appropriate and cost effective channels
[AC 2.2]
To make contacts with the stakeholders as well as to build business associations with them is
essential regarding the process of making decisions and there occurs the involvement of various
stages. To make contacts with the stakeholders has the involvement of making communication
with them effectively as well as efficiently. In respect of Samsung UK, this can get actualized
through different processes like direct communication in conferences, communications through
mass media, communicating through the internet social sites, communications through letters as
well as communications through print media. (Jenkins, 2011)
Networking is forming the foundation to strategize and develop the business depending on the
requirements of the customers. There are numerous activities that are required to be taken into
consideration in respect of having an effective business association and it is generally by using
efficient skills of networking. Samsung UK as a company has undertaken numerous methods for
communicating in a regular manner with the prospects that are identified in respect of the
business by sending newsletters, business proposals, identification or creation of the solutions
that depends on the needs as well as presenting and being in continuous connection with the
prospects through the use of the sales team in respect of networking that is both personal and
social. (Lancaster, 2010) The contacts are made as well through the use of different modern
technological aspects such as Video Conferencing, Webinars and through Conferences.
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Involve those invitees that have been contacted for this occasion to ensure that their
interests are well represented throughout the occasion. [AC 2.3]
The focus towards the involvement of various stakeholders in the process of making decisions is
not just preventing confrontation but getting benefitted from their involvement as well. The
Samsung UK Management team will be involving the stakeholders in the processes for making
decisions in different manners. For facilitating interaction, the Samsung UK management team
will be inviting the stakeholders in respect of meetings that are conducted monthly or quarterly
for discussing the apparent matters that needs to get resolved. (Giffin, 2015)
In a significant manner, the management team at Samsung UK is required developing methods
of feedback as well as systems by which the stakeholders will be providing their feedbacks. This
will be facilitating the aspect of sharing viewpoints regarding the matter. (Iqbal, 2011) Moreover,
the Samsung UK management team is required soliciting the stakeholders for providing their
viewpoints in respect of different matters and also, the management team is required
incorporating the viewpoints of the stakeholders regarding the process of making decisions.
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Design all-inclusive strategy that will make the event more interesting and memorable for
all [AC 2.4]
Samsung UK can do the improvement of personal networking as well as stakeholder
involvement in the process of making decisions in different manners. Samsung UK can actualize
this goal through careful selection as well as creation of formal and informal individual networks
with the stakeholders. For example, the Samsung UK management team will be inviting the
customers, shareholders as well as staffs to formal conferences that will be allowing personal
communications. Moreover, the management team at Samsung UK will be visiting such
stakeholders in informal surroundings like the workplaces as well as during flights. The
management team are required discussing about different matters with the stakeholders having
an involvement in the process of making decisions. (Lancaster, 2010) Increased prominence
should be provided on the major internal as well as external stakeholders.
One more strategic aspect is building social networks directly with the stakeholders or with the
help of the social media (via the internet sites like Facebook as well as Twitter). For example, the
Samsung UK management team will be forming forums in respect of social networking sites for
discussing the matters that are having an involvement in the process of making decisions in
respect of Samsung UK.
Another strategic aspect is making regular contacts with the stakeholders by the use of the most
efficient process of communication and participating as well as interacting with them in a
frequent manner in the recognized individual networks. The Samsung UK management team is
also required building confidentiality, establishing trust as well as developing reputation
regarding individual networks. This can get actualized by making sure that the stakeholders are
always provided with correct information and the promises that are made to them get actualized.
(Cox, 2014)The Samsung UK management team should also be identifying the availability of
scopes in the individual networks that has been established in respect of comprehensive
explanation of the projected matter.
Last but not the least, the Samsung UK management team is required forming relationships
regarding business with the stakeholders when there is a requirement and the pertinent
information should not be kept back from the stakeholders.
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This part of the assignment is discussed about identifying different stakeholders that will get
invited to the important occasion that comprises of internal as well as external stakeholders.
Then, contacts are made with the proposed invitees through the use of proper channels such as
video conferences, webinars, internet social sites and so on. (Ramaswamy, 2013) After that,
various strategies have been inculcated such as building social networks, making regular contacts
with the stakeholders, forming relationships regarding business with the stakeholders and so on.
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TASK 3
This part delves with the ability for developing the processes of communication that has the
requirement for developing a robust communication network channels that will be linking
Samsung UK with the local community more effectively than before.
Report on the existing communication structure and system in Samsung UK [AC 3.1]
The existing communication structure as well as system in Samsung UK can be explained by the
communication that takes place between the managers and staffs of the organization as well as
between the organization as well as its customers.
Between managers and staffs
Samsung UK is having a multichannel approach with the help of which the managers are
communicating with the staffs. For example, the managers of Samsung UK do the introduction
of organizational methods as well as values in respect of the staffs via in person communication
at the time of organizational meetings as well as events. (Kotler, 2014) The managers at
Samsung UK are using written communication as well by using newsletters, memo, notice-
boards as well as instant messaging. When verbal communication is not having the involvement
of in person communication, the Samsung UK managers are utilizing the technological gadgets
like the mobile phones as well as telephones. (Harrell, 2011) Communication occurs within the
managers as well as the staffs in formal setting like organizational meetings and also in casual
settings like place for dining.
Between the organization and customers
Samsung UK is having different strategic aspects for facilitating communication with the
customers. Samsung UK is dealing with the end users as well as the dealers which mean that the
organizational customers can be segmented into business-to-business aka B2B as well as
business-to-customer aka B2C. Samsung UK is using varied strategies for communication in
respect of various kinds of customers. In respect of the B2C customers, Samsung UK make the
use of communication channels like TV as well as press adverts, emails, POS communications as
well as public relations. (Hayton, 2012) In respect of the B2B customers, Samsung UK make the
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use of advertisements that appear in trade publications, in person communication during
Conferences, newsletters as well as internet sites.
Design appropriate methods to improve the overall communication systems in line with
modern realities in the sector [AC 3.2]
The appropriate methods that designed for improving the overall systems of communication in
line with modern realities in the sectors are mentioned as under,
 Encoding – Encoding is generally the translation of information towards a methodical
structure that will be resulting in productive communication. This is resulting in the
creation of the message through the aspects of speaking, writing, or touching.
 Transmission Channels – Samsung UK does the utilization of various verbal and non-
verbal transmission channels such as phones, communicators or various applications to
chat or send messages. (Frydman, 2013)
 Decoding – It is very much significant to decode the messages and this is necessary
regarding communication that is considered productive. It does the involvement of
realizing the substance of the information sent and then determines the intention of the
sender for its transmission.
 Noise – Noise is something that is interfering with the process of communication.
(Furnham, 2012) The success of the communication process is depending largely towards
surmounting the noise.
 Feedback – It is very much necessary to receive the feedback from the receiver for
confirming that proposed message had permeated through the system of communication
and the same has been communed back to the sender as an affirmation.
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Implement plans that will guarantee better communication mediums between the local
community and Samsung UK [AC 3.3]
The plans that needs to implemented, which will guarantee better communication mediums
between the local community and Samsung UK are mentioned as under,
 Gathering the outlook of the local community near the beginning, and making sure that
they are built into the program as well as targets set and communicated
 Taking advantage of the technology that is web-based
 Taking time for researching as well as responding to the groups that are hard to reach in
the local community (Freeman, 2010)
 Communicating with the help of events, emails & websites, social networking,
newsletters, leaflets, consultations as well as work plans & updates
 Samsung UK needs to spread its net wide for making sure that the company’s message is
heard by a large section of individuals in the local community. (Fernando, 2011)
 The projects that are funded also assist in raising the profile of Samsung UK with the
local community. Samsung UK is required making the most of this for getting the
message across to the local community.
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Create a personal plan to improve your own communication skills, as the newly appointed
community liaison trainee manager [AC 3.4]
Individual SWOT Analysis
Strengths Weaknesses
1. I have skills towards solving various
challenges.
2. I have skills in dealing efficiently with
various types of individuals.
1. I need to make improvement regarding my
skills in IT.
2. I need to do the improvement of my skills
regarding leadership.
3. I need to do the improvement of my skills
regarding the management of time.
Opportunities Threats
1. I have an opportunity to get access regarding
the training courses in Samsung UK.
2. I have an opportunity to make great progress
in Samsung UK as a liaison manager.
1. The industry is highly competitive and due
to my lack of advanced IT skills, I might be
considered less productive for Samsung UK.
2. The present financial turmoil is reflecting on
the fact that companies are not employing new
employees.
Personal Development Plan
OBJECTIVES
What does the
employee need to be
able to do differently
(improve skill/
knowledge/ change
behavior)?
ACTIVITIES/ACTIONS
How could this be done
(reading, coaching, formal
training, other)?
SUCCESS
CRITERIA
The criteria which
would determine that
the objectives set
have been met
TIME
FACTOR
When does the
employee need
to do it by?
Short Term
Objectives
Effectively managing
time
1. Coaching
2. Formal training
Capabilities in
meeting deadlines
31st April, 2017
Improvement of the IT
skills
Formal Training Courses
regarding IT Skills
1. Receiving Positive
Feedback from
Manager.
2. Successful
completion of IT
Courses and
receiving certificates.
31st April, 2017
Long Term 1. Courses on Team Receiving Positive 31st March,
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Objectives
Improvement of the
skills regarding
leadership
Leadership
2. Reading pertinent books
to improve knowledge
regarding leadership
Feedback from line
managers and
colleagues
2018
This part of the assignment has discussed about the existing communication structure in
Samsungs which is between the managers and staffs as well as between the organization and
customers. Also, plans that will guarantee better communication mediums between the local
community as well as Samsung UK have been discussed. Moreover, the appropriate methods for
improving the overall systems of communication has been discussed such as encoding, decoding,
noise, feedback as well as transmission channels.
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CONCLUSION
This assignment is discussed about different discussions that are taken by the senior management
team of Samsung UK such as Value Chain Analysis, analyzing the present IT set-up and so on.
Also, information and knowledge required to ensure that effective decision taking is possible has
been examined through different Enterprise Solutions and different software. Also, internal and
external sources of information have been assessed. In the next part it discussed about
identifying different stakeholders that will get invited to the important occasion that comprises of
internal as well as external stakeholders. Then, contacts are made with the proposed invitees
through the use of proper channels such as video conferences, webinars, internet social sites and
so on. After that, various strategies have been inculcated such as building social networks,
making regular contacts with the stakeholders, forming relationships regarding business with the
stakeholders and so on. Then, it discussed about the existing communication structure in
Samsungs which is between the managers and staffs as well as between the organization and
customers. Also, plans that will guarantee better communication mediums between the local
community as well as Samsung UK have been discussed. Moreover, the appropriate methods for
improving the overall systems of communication has been discussed such as encoding, decoding,
noise, feedback as well as transmission channels.
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REFERENCES
Cox, S. (2014). Managing Information in Organizations. Palgrave Macmillan.
Fernando, A (2011). Business Environment. Pearson Education India.
Freeman, R (2010). Stakeholder Theory: The State of the Art. Cambridge University Press.
Frydman, R (2013). Rethinking Expectations: The Way forward for Macroeconomics. Princeton
University Press.
Furnham, A (2012). The Psychology of Behaviour at Work: The Individual in the Organization.
Psychology Press
Griffin, R. (2015). Fundamentals of Management. Cengage Learning.
Harrell D., G. (2011). Marketing Management. Simon and Schuster Pub.
Hayton, J (2012). Global Human Resource Management Casebook. Taylor & Francis
Iqbal, T (2011). The Impact of Leadership Styles on Organizational Effectiveness. GRIN Verlag.
Jenkins, D (2011). Managing Empowerment. Random House.
Kotler., P and Keller L., K. (2014). Marketing Management: Global Edition. Pearson education.
Lancaster, G (2010). Essentials of Marketing Management. Taylor & Francis. Publisher
Lancaster., G and Massingham., L. (2010). Essentials of Marketing management. Routledge.
Lind, P (2014) Monitoring Business Performance. Routledge
Ramaswamy., N. (2013). Marketing Management. Tata McGraw-Hill Education.
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