Assignment : Marketing Essentials Aldi
Added on 2020-09-17
19 Pages5581 Words47 Views
MARKETING ESSENTIALS
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1............................................................................................................................................3P1 Roles and responsibilities of marketing Function .................................................................3TASK 2............................................................................................................................................6P2 How marketing function is inter-linked with other organizational department ....................6TASK 3............................................................................................................................................9P3 Marketing mix of ALDI and LIDL........................................................................................9TASK 4..........................................................................................................................................13P4 Marketing Plan of ALDI .....................................................................................................13CONCLUSION ........................................................................................................................17
INTRODUCTION Marketing refers to the set of activities related with buying and selling a product orservices. It is considered as one of the crucial function of organisation as it entire success andgrowth depends upon how effectively and efficiently they promote or market their product orservices in the marketplace (What is Marketing, 2018). Companies use marketing function so asto stimulate the interest of customer and enable them to purchase the product or services. Themain objectives of any organisation is to make maximum profit and this can only be possible ifthey are able to tell their goods or services to ultimate consumer who actually wants it.Selected organisation for this report is ALDI which is a leading Supermarket Storeoperating in more than 20countries with over 10, 000 stores. The report covers different rolesand responsibilities of marketing function, how marketing is inter-linked with other functionalarea of management, marketing mix of ALDI and LIDL, marketing plan of ALDI. TASK 1P1 Roles and responsibilities of marketing Function Marketing concept refers to the set of activities that deals in promoting or advertising different product or services among potential buyers. It basically act as a bridge between customer and company is it mainly emphasize on meeting the requirement of both parties. Firms uses marketing function so as to promote its product or services whereas with the help of marketing function, it become easier for customer to find out specific product that fully or effectively satisfies their needs and requirement. ALDI is a leading discount Supermarket chain that operates in more than 20 countries with over 10, 000 stores. The company mainly deals in providing food, beverages, sanitary articles and household goods. Organization growth and success depend upon how effectively they advertise their product in the market that make instant impact on customer and their purchasing. Following are the different roles and responsibilities that ALDI is performing towards different marketing function are as follows:Marketing Information system: It can be defined as a system that collects, evaluate and distribute information concerned with distinct choices of target audience and pass on the gathered information to company's administrator that help them in making effective decision andstrategies for the company (Berkowitz, 2010). In other words, the system is mainly taking into account by most of the organization so as to determine the actual needs and wants of target
customer that keeps on changing rapidly. According to Henry and Frank " For managing and controlling organization in an effective manner, it is essential to manage the future and for managing future in a systematic manner it is important for the company to collect and handle the information effectively. Therefore, it is primarily important for any business to collect information related with consumer need and want on frequent basis. ALDI is also using the system (Clow and James, 2013). Their managers have analyzed that most of the customers preferto purchase product that are available on discounted rate i.e. they attract more towards discounted product. This is one of the main reason why ALDI is offering their product at discounted or lower rate.Illustration 1: Marketing Function (Source: Functions of Marketing, 2017)
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